Really fascinating how they do it

I like pretty fresh, clean scents. I don’t like a barrage of smell, so I started talking with Givenchy about how do you achieve that fresh, clean scent? And they ‘learned me’ about citrus and wood flavours that you kind of add in to create that type of aroma. It’s actually really fascinating how they do it.

— Justin Timberlake, the face of Givenchy Play, on fragrance construction. Read more at Justin Timberlake uses his fragrance on Jessica Biel.

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  1. Posted on 1 October 2009

    Do you suppose he actually said “learned me” with audible quotation marks around it as if he were making a joke, or as a way of not sounding too smart to his theoretically young and stupid audience by speaking the way they would, or is it that he actually doesn’t know the correct English and the article’s writer is pointing that up?

    The second and third possibilities are really depressing.

    • Sunnyfunny
      Posted on 1 October 2009

      Maybe he forgot the word! :D Cool that he gained some sort of appreciation for the process, though.

    • pigoletto
      Posted on 1 October 2009

      Since he’s southern, I think it’s probably a jokey way of playing up the stereotype of dumb southern speaking. He usually comes across as more intelligent.

    • Posted on 1 October 2009

      I agree, I think Justin is playing up the Southern stereotype. Though my boyfriend has met him and says he’s really not very bright. At least he has a good sense of humor about it!

      • pigoletto
        Posted on 1 October 2009

        Must be the relatively good manners covering it up. When you see pictures of Britney walking around barefoot in gas stations bathrooms, on the other hand, you fully believe she talks like that (seriously) all the time.

    • Robin
      Posted on 1 October 2009

      I don’t know anything about JT, so no idea if that’s how he usually talks or not.

    • Zeezee
      Posted on 2 October 2009

      It caught my eye too. I know I used to confuse the uses of “teach” and “learn” in English back when I was learning because there is no distinction between the two in Germanic languages. I think it’s too charitable to have the same excuse apply to dear J, though.

      (Also brings to mind that cat macro: “Edumaction – learn me a book!”)

  2. 2scents
    Posted on 1 October 2009

    From the urban dictionary: “That’ll learn them – 1 definition – A way of saying “That’ll teach those people a lesson, my good friend!” as a mild grammar joke.”

    http://www.urbandictionary.com/define.php?…That‘ll%20learn%20them

  3. CynthiaW
    Posted on 1 October 2009

    It definitely smells like a fragrance that someone who doesn’t wear or like fragrance would make.

    • Robin
      Posted on 1 October 2009

      Don’t think he had anything to do w/ the development at all anyway…the press keeps calling it “his scent” but he’s just the face.

  4. alltheprettythings
    Posted on 1 October 2009

    I think it’s a shame that Givenchy plays it so safe nowadays. At least their cosmetic line is still up to snuff.

    • Robin
      Posted on 1 October 2009

      It’s not my favorite perfume line.

      • alltheprettythings
        Posted on 1 October 2009

        Not mine either and it’s sad because I have free Givenchy at my disposal.

  5. vickyjane
    Posted on 1 October 2009

    He seems to be a pretty likable guy, so I’ll forgive him for becoming a celebriscentist – and, when all’s said and done, he DID bring sexy back…

    • Robin
      Posted on 1 October 2009

      DID he??

      • Daisy
        Posted on 1 October 2009

        maybe you were confused by his being the “embodiment of modern elegance”….. ****snickering madly****

  6. alltheprettythings
    Posted on 1 October 2009

    Well, if you want to split hairs, he actually said he’s BRINGING sexy back. As to whether or not he accomplished that… <> :D

  7. zara
    Posted on 1 October 2009

    so I guess, that’s why the new Givenchy smells so bad huh

    • Robin
      Posted on 1 October 2009

      I thought the Intense was nice, didn’t care for the “regular”.

  8. Seventy_Seven
    Posted on 1 October 2009

    Golly, that insightful Timberlake. He done been schooled by the fancy-smelling people.

    Bleck. Celebrity drivel. When can we expect the perfume industry to move away from pretty faces and toward scents that are novel and intriguing?

  9. APassionateJourney
    Posted on 1 October 2009

    I saw the video and he said it in a joking way. That being said, I bought both Givenchy Play and Play Intense. He said they approached him and he didn’t want to do it at first because he doesn’t wear cologne, but he was sorta interested in the process. They finally did Play and he really liked it and asked if they could do one more. They did, and that’s how they got Play Intense. I think he said when they brought him the first Play it wasn’t all the way done and he had them make some changes to it

    • Robin
      Posted on 1 October 2009

      I seriously doubt they did Play Intense because JT asked them to, but who knows? Good to know he was joking, anyway.

    • Dolly
      Posted on 6 October 2009

      He didn’t wear cologne, but was interested in the process. It sounds more like the price was right.

  10. laken
    Posted on 1 October 2009

    Sounds like a nice stink. I’m gonna try this now I learned me about it. (Just kidding Justin!)

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