The day is what you make of it…

Jonathan Rhys Meyers for the latest release from Hugo Boss, Hugo Element.

Filed in topic:

Tags:

24 Comments

Read more about commenting at Now Smell This.

  1. Anonymous
    Posted on 28 January 2009

    Jonathan Rhys Meyers can sell me perfume any day. As long as he lets me call him Henry

  2. Anonymous
    Posted on 28 January 2009

    What she said.

  3. Anonymous
    Posted on 28 January 2009

    They need to stop trying to use him to sell perfume and just start bottling whatever pheromones that man is putting out…haha. They'd have a mad rush to the perfume counters.
    But I don't think I'd want to call him Henry. :) I liked him much better back when he was younger and weirder and slightly more androgynous. (The Lion in Winter)…but I'm not complaining. :)

  4. Anonymous
    Posted on 28 January 2009

    C'mon, do you really care what he lets you call him?

  5. Anonymous
    Posted on 28 January 2009

    Really, it sounds like they might as well be using him to sell women's perfume, not men's!

  6. Anonymous
    Posted on 28 January 2009

    uh, and ladies, let's not forget Velvet Goldmine…..swoon.

  7. Anonymous
    Posted on 28 January 2009

    For whatever it's worth, the music is some version of Moby's “Extreme Ways.”

  8. Anonymous
    Posted on 28 January 2009

    JoRhy could do better than Hugo Boss…
    Makes me wonder: what would Maxwell Demon wear?

  9. Anonymous
    Posted on 28 January 2009

    Dear Robin: All the places in the ad are certainly Buenos Aires landmarks… and within walking distance from my workplace!!! :)

    Still, I believe he just walked in front of a bluescreen and was pasted later on… or at least that is what it looks like to me.

    The bottle looks nice… I'll try to smell the juice as soon as it arrives in the southern hemisphere ;-)

    Regards

    P.

  10. Anonymous
    Posted on 28 January 2009

    Swoon!

  11. Anonymous
    Posted on 28 January 2009

    Thanks!

  12. Anonymous
    Posted on 28 January 2009

    Missed that movie!

  13. Anonymous
    Posted on 28 January 2009

    I haven't seen it — is it worth watching?

  14. Anonymous
    Posted on 28 January 2009

    Agree…it does not look like he is really there, does it?

  15. Anonymous
    Posted on 29 January 2009

    Ha! Sane thought here.

    I don't care what he's peddling, he's hot.

  16. Anonymous
    Posted on 29 January 2009

    M, saMe.

    Freud would have loved that slip.

  17. Anonymous
    Posted on 29 January 2009

    That seems to be the general consensus :-)

  18. Anonymous
    Posted on 29 January 2009

    Mmmmmm….he's so incredibly sexy I'm sure whatever is in that bottle is gonna sell like water in a desert.

  19. Anonymous
    Posted on 29 January 2009

    Tsk! For shame!

    Up to me then.. something extremely expensive for the sake of expensiveness, but also very off-putting and weird also for the sake of off puttingness. Serge Noire layered with A Taste of Heaven, maybe, but even together they don't cover the smell of the blue hairspray.

  20. Anonymous
    Posted on 29 January 2009

    wiping drool off my chin. He could be selling bottled water for all I care. I'd buy it! ;-)

  21. Anonymous
    Posted on 30 January 2009

    My god JRM is one tall drink of water…
    BTW he's also the new model for Energie Spring/Summer 2009.

  22. Anonymous
    Posted on 30 January 2009

    That's what Hugo Boss has in mind, I'm sure ;-)

  23. Anonymous
    Posted on 30 January 2009

    Sold!

  24. Anonymous
    Posted on 30 January 2009

    Thanks! A link for anyone who wants to see it (they've got a video up at the moment):

    http://www.energie.it

Post a Comment

You must be logged in to post a comment.

  • Shop for perfume

    Parfum1
  • Subscribe to NST

  • Search

  • Login to comment

  • Browse by…

  • Advertisement

  • Blogroll

  • From NST at Twitter

    nowsmellthisnowsmellthis: Scents of Self interviews Victoria of Bois de Jasmine http://t.co/2WoMMRyV
    19 hours ago
    nowsmellthisnowsmellthis: "New Yankees fragrance strikes nostrils this month" http://t.co/yEyXibgl
    19 hours ago
    nowsmellthisnowsmellthis: Vote for NST's Mood Board on FB and win a Zoya Nail Polish collection! http://t.co/MXHMN7I3
    21 hours ago
    nowsmellthisnowsmellthis: Site is utterly & completely down, cannot even access email.
    1 day ago
    nowsmellthisnowsmellthis: Liv Tyler sings for new Givenchy scent (music only) http://t.co/Z4v0qDFB
    2 days ago
    nowsmellthisnowsmellthis: "Le Making Of" for Ferragamo Signorina http://t.co/bQKwMAeJ
    2 days ago