The Scent Marketing Institute, "the worldwide leading authority that provides information and education about the benefits, development and implementation of Scent Branding efforts and scent-centered marketing strategies", is hoping to capture the smell of Las Vegas:
Harald H. Vogt, Founder of the Scent Marketing Institute and organizer of the SCENTworld Conference & Expo, announced today that a team of leading Scent Marketing and Multi-Sensory Branding experts is collaborating to develop the "Scent of Las Vegas" which will be officially revealed at SCENTworld Conference & Expo 2009.
Top executives from the Las Vegas business community, the City of Las Vegas, and the Vegas Airport Authority are asked to assist in capturing everything that the city stands for -- in a fragrance. Representatives will be present at the unveiling during a Gala Dinner on November 20th, 2009.
"SCENTworld is the only global conference on the use of fragrances for non-traditional purposes such as marketing and branding. We will make a long lasting impression on Vegas, unlike any other conference ever in the city's history", says Harald Vogt "for we are leaving behind the new Signature Scent of Las Vegas. It is the ideal medium to capture and transmit the soul of the city, defining it as a world-class brand."
The fragrance itself is being developed by perfumer Christophe Laudamiel, who also developed a set of fragrances for the World Economic Forum last year. Laudamiel will also deliver the keynote address at the ScentWorld Expo ("Scent Marketing, a view from the top"), which takes place in November.
(via press release from Scent Marketing Institute)