Perfume coverage in the September issues of Allure, Vogue, W, GQ & Details, and Marie Claire, and as always, please comment on any fragrance coverage you’ve seen in other fashion & beauty magazines lately:
Allure
Cover: Vanessa Hudgens.
Scent strips: Mariah Carey Forever, Prada L’Eau Ambrée, Gucci Flora, Couture Couture by Juicy Couture, Bvlgari Blv II, Paris Hilton Siren.
Editorial coverage: The Beauty Reporter section includes a “Smell This” feature in which random passersby comment on the new Michael Kors Very Hollywood (p. 64) and a short blurb about Jennifer Lopez My Glow (“Mother Love”, p. 72).
Fall Hot List mentions Molecule 01 by Escentric Molecules (p. 82). Best of Beauty includes a page on scent; among the mentions: Marc Jacobs Lola, Guerlain Idylle, Chanel Cristalle Eau Verte (p. 211).
Vogue
Cover: Michelle Williams.
Scent strips: Paris Hilton Siren, Calvin Klein Euphoria, Giorgio Armani Idole d’Armani.
Editorial coverage: Pushing Perfume’s Limits: Two Elegant Rebels are Shaking up the Fragrance World, Creating Scented Universes that go Well Beyond the Usual Eau de Toilette profiles Frederic Malle and Francis Kurkdjian (pp. 187-188).
W
Cover: Uma Thurman.
Scent strips: None.
Editorial coverage: Beauty Buzz/Beauty Flash includes “Paris Match” about the Nez a Nez brand, which debuts its 10 fragrances ($165) in the U.S. at Studio BeautyMix at Fred Segal this fall; “Juicy Fruits”, about Juicy Couture’s “fruit bowl” Couture Couture; “Eau Boys” about Viktor & Rolf’s Eau Mega; and “Ties that Bind”, about La Prairie’s Life Threads fragrance collection (three perfumes: Silver, Gold & Platinum, $125 each) (pp. 112-117).
GQ
Cover: Olivia Wilde.
Scent strips: Giorgio Armani Acqua di Gio for Men, Calvin Klein ckfree for Men, Gucci by Gucci, *ECKO by Marc Ecko, Yves Saint Laurent La Nuit de L’Homme, Usher VIP, Nautica Oceans.
Editorial coverage: Emperor du Fromage by Devin Friedman is a lengthy profile of Christian Audigier of the brand Ed Hardy. “The marketing is more important than the product. People are followers. They want to be attributed to a certain style. Is not me making the rules, is reality. Is the reality.” (p. 159)
Details
Cover: Clive Owen.
Scent strips: Jean Paul Gaultier Le Mâle, Yves Saint Laurent La Nuit de L’Homme.
Editorial coverage: Nada.
Marie Claire
Cover: Drew Barrymore and Ellen Page.
Scent strips: Giorgio Armani Idole d’Armani, Gucci Flora, Prada L’Eau Ambrée.
Editorial coverage: Global Grooming: Foreign Beauty Report—Paris is a rundown on places to shop in Paris, including Costes Iunx Parfums, Maison Francis Kurkdjian, Merci, Pharmacie Swann: “French women put on perfume like Americans apply sunscreen.” (pp. 206-213)
(many thanks to Kevin, who is responsible for all the above except Allure!)
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AHHHHH! COUTURE COUTURE FINALLY HAS A SCENT STRIP????? When I go to Target at 8 A.M for Mariah’s cd I’ll FINALLY smell it! I’ll be smelling Marc Ecko also! Thanks, Robin!
It’s one of those peel-away scent things (in the middle of the ad itself instead of along the edge of the paper).
This is a great roundup. I’ll have to look for that Vogue article. thanks!
My thanks to Kevin as well…he’s doing far more of it than I am!
Mariah’s actually doing an in-store appearance today at Macy*s Herald Sqaure, to promote the new scent and her new CD. She’ll be on the Main Floor, Cosmetics at 5:00 pm.
Oh, thanks so much…someone else mentioned that last week & I meant to post it. Will try to do that now.
As mentioned, I’ll definitely have to sneak a look at a friend/subscriber’s issue of Vogue for that article on Malle & Kurkdjian.
It does sound like the most interesting for the month.
So I read those articles last night. Kind of interesting: looks like Malle is opening a boutique in NYC, Kurkdjian will have a line of his products at Bergdorf, and both are doing quite a bit of home-scent type of stuff, including a Malle air-scenting device with a bevy of scents that don’t correspond to the personal fragrance line.
Neither boutique will help me any since I never seem to get to NY any more, but oh well!
Ugh! Left target, got Allure and NO COUTURE COUTURE! ALSO NO GQ!!!!! DARN IT!
Oh drat, are you sure? I do know the subscription issues are sometimes different than the newsstand, and sometimes there are also regional differences. In my mag, it’s p. 141.
I checked them twice. I’m sooooo freakin’ pissed! I knew it was too good to be true! I wanted to smell it
Gosh, I’ll send you mine…email me your mailing address!
Hey, Robin! Sent you my info! Thank You!
This is jumping ahead a bit, but the Nov. Glamour is out and has a 3-page piece on choosing a floral scent. (Though now that cold weather has arrived where I live, I’m less interested in florals and more drawn to woody scents that say fall/winter to me.)
Thanks so much, I”ll look for that! Although me too..I’m not after florals at the moment.
I didn’t realize that the November Glamour was out already – here’s what was in my October issue:
Ads
Idole d’Armani – back cover, also featured in Hot Now
Dolce & Gabbana Rose, the One
Donna Karan Cashmere Mist Luxe Edition – also mentioned in Shop Happy feature
Prada Infusion d’Iris
McGraw Southern Blend
Derek Jeter Driven Sport
Scent Strips
Elizabeth Arden Pretty
Michael Kors Very Hollywood
Juicy Couture Eau de Couture
Calvin Klein Euphoria
Contest -Win a bottle of Narciso Rodriguez Musc for Her
Annick Goutal Petite Cherie in Beauty Star feature
There’s a Gwen Stefani feature and she talks about Harajuku Lovers
Thanks Cynthia! Interesting that they have 2 men’s strips, both mass market.
I thought that was kind of weird, too – but I guess that we’re getting close enough to the holiday season that they would want to bring it to the attention of women who might be looking for gifts?
Maybe that’s it. I’m trying to remember if I’ve *ever* seen a men’s strip in Allure. Can’t think of it, but then I do have a terrible memory.
Maybe they’ve either figured out than many women wear “men’s scents” or it’s the gift-giving thing because my latest Ulta circular/coupon showed up in the mail yesterday and it had a scent strip for Usher’s VIP (no, I didn’t sniff it).