A commercial for the new Replay Your Fragrance by Replay. I think the music is Computer Song by Jim Noir.
Advertisement
Recent reviews
Favorite articles
Advertisement
Shop for perfume
Subscribe to NST
Advertisement
From NST at Twitter
Stella McCartney in conversation with Alexandra Shulman (video, talks about new scent L.I.L.Y) http://t.co/VAKYigvK
20 hours ago "French parfumier Guerlain on trial over 'race slurs'" article at Telegraph http://t.co/lVDxoZMi
21 hours ago Vote for NST's Mood Board on FB and win a Zoya Nail Polish collection! http://t.co/MXHMN7I3
2 days ago
10 Comments
Read more about commenting at Now Smell This.
Weird….but cool. In general perfume ads don’t sway my interest…unless it’s in the negative. So I never look at them as some sort of inducement, but as an artform : is it creative? is it appealing? is it sophomoric or annoying? how blatantly manipulative is it? etc etc.
This one is visually interesting, creative and I liked it inspite of the uninspiring music choice.
I like this one! I don’t like the music, but it isn’t a bad fit w/ the artwork or with the idea that it’s supposedly “technologically advanced” in that you can refresh it w/ water…although they don’t mention that in the ad.
I like it in a sort of nostalgic, reminds-me-of-my-art-school-days kind of way. And hurrah for the absence of semi-naked celebrities.
I like it too. And no naked celebrities: always welcome.
OHHH, you refresh it with water, hence the watercolors. Way cool; the Seventies live!
Yeah, just odd that the ad makes no mention of that!
I love the retro graphics, and don’ much care about what they are selling, lol
LOL…they want you to care, though!
i love the concept~ and i have to agree that enough of naked, pretty faces celebrities and models~ lol
it kind of reminds me of anime …and very cool graphics ~~
Yes, I think it’s nicely done. And a HUGE improvement over their last commercial.