Brooks Brothers Black Fleece ~ new fragrances

Brooks Brothers Black Fleece fragrances

Brooks Brothers has launched Black Fleece fragrances for men and women, two new scents for Thom Browne's Black Fleece upscale capsule clothing collection.

Browne describes Black Fleece by Brooks Brothers Eau de Toilette for Men as "...a timeless original scent evocative of that man sitting in a library or parlor smoking and drinking whiskey". It was developed by perfumer Vincent Schaller; the notes feature citrus, fresh spices, Bourbon geranium, rosewood, patchouli, incense and vetiver.

Black Fleece by Brooks Brothers Eau de Parfum for Women is "an elegant and sophisticated scent for that independent-minded woman", and was developed by perfumer Steve DeMarcado, who found inspiration in a trip to Istanbul. The notes feature amber crystals, agarwood, gilded citron, Asian star jasmine, woods and incense.

Brooks Brothers Black Fleece for Men and Black Fleece for Women are available in 125 ml for $125 each. (quotes via timeout.watchprosite, additional information via wwd)

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  1. platinum14 says:

    “…sitting in a library or parlor smoking and drinking whiskey”
    How long before someone comes up with a timeless scent evocative of a “bunch of drunken men sitting in a tavern drinking cheap beer and lighting each cigarette with the butt from the last one”
    I can see ELd’O come up with that one…

    • ggperfume says:

      Zing! I’m looking forward to it. Get on it, Etat Libre d’Orange!

    • Robin says:

      They came close with Fat Electrician, I should think!

  2. miss kitty v. says:

    I know this is a weird thing to focus on, but what are those things on the bottles? Is that a warthog?

    • Robin says:

      Pretty sure pinkfizzy below is right — a sheep. For Black Fleece.

      • miss kitty v. says:

        See, and I figured that, but it just does not look like a sheep to me. I was going back and forth between armadillo and warthog. Oh, dear. Maybe I just need new contacts. Or they need a new artist.

        • Robin says:

          An armadillo would be fun though!

    • laken says:

      and why are they hanging there like that?

      • vickyjane says:

        I was wondering that too. Gives it something of a slaughter house feel…

    • SuddenlyInexplicably says:

      That sheep is the Brooks Brothers’ logo. Still, the name Black Fleece is rather unfortunate. Who would want to smell like lanolin?

  3. pinkfizzy says:

    I’m pretty sure it’s a sheep, but only because it’s called Black Fleece.

    • Daisy says:

      It is definitely a sheep….my CEO wears Brooks Bros. suits and that logo is stamped on all the hangers etc.

      • abirae says:

        Yeah, their logo is the golden fleece – I’m guessing that’s why the fancy line is Black Fleece.

      • Nlb says:

        Ha! And he brings the BB hangers into the office with his suits?Twisting an oft-uttered movie line to fit: “No [store] hangers, ever!” Even (gasp–especially!) designer ones. Stuffed (preferably scented) or solid, unmarked, wooden hangers only ;D .

        The fragrances sound pleasant enough. I love the musty smell of old, fossilized clubs and libraries and that’s the vibe I’m picking-up from these releases. But the “Sacrificial Lamb” BB trademark and their “Stepford Wives” ad imagery have always creeped me-out, too, Miss Kitty .

        • Nlb says:

          I’m teasing, of course. I’m all for saving resources. Many pointless old customs just crack-me-up and we are talking about BB, here ;).

  4. platinum14 says:

    If you go to
    you will see that the design on the bottle is inspired by the Order of the Golden Fleece

    • Robin says:

      Oh, thanks!

    • lilydale aka Natalie says:

      Yup, and that’s been BB’s logo for yonks. I love Brooks Brothers; it’s hopelessly WASP-y, but everything’s well-made and not outlandishly expensive — and in the original store in NY at least, they have old-school SAs who actually know something about what they’re selling. What a concept!

      • Nlb says:

        All joking aside, they do hold to the old standard of clothing shops; personal fittings in-store, sales clerks who take pride in their work in an old-school way (you know, actual customer service :D). It can’t be all about busting on BB…

  5. thenoseknows says:

    All I will Say is… WINNERS! These Sound LUSCIOUS!

    • Robin says:

      They do sound pretty good! Wish they were doing smaller sizes (and prices).

  6. vickyjane says:

    Ok, a) who has a “parlor” anymore?, and b) why can’t the woman be the one sitting in it drinking whiskey? Now I am lemming not for the ‘fumes but for a parlor and some whiskey…

    • Robin says:

      Nobody has a parlor…that’s what makes it aspirational, I guess!

      • vickyjane says:

        Note to self: add “Build parlor” to To-do list…

    • aimiliona says:

      Everybody in Rhode Island with housing larger than a one-room apartment has a parlor (pronounced paahlah). The furniture is called a paahlah set.

      • Robin says:

        I stand corrected then!

      • vickyjane says:

        Note to self: move to Rhode Island…

  7. abirae says:

    I love that most BB have a little stand with Royall Lyme (and Muske, Spice etc..) for under $30. I guess they are trying to go more upscale, but I’m quite fond of their basics (scent included).

    • Robin says:

      Yes, I think that’s nice too.

    • Nlb says:

      There is something quaint about the idea of a simple “this is what a practical, yet respectable man should splash on after bathing and a shave” attitude. Moderately priced, “I’m a responsible member of society”: Brooks Brothers :).

      • Nlb says:

        “Quaint” was a wicked word to use. I meant “pleasant”.

  8. dissed says:

    Not BROOKS BROTHERS. No, no, nuh-uh. *the scandal, the horror* I’m humiliated on their behalf.

    People, this is desperation personified.

    • Robin says:

      Because of the packaging, or something else?

    • Nlb says:

      I’m actually impressed with “Brooks Brothers” for mussing their dusty, stuffy image in releasing these. They sound sort of eccentric; quirky in composition. As we know, decadent scent is for those Jazz-Age-gin-splashing houses, with their french, wild, artistic sensiblity–like, like “Patou”! Or “Guerlain”! You know, scents for scandalous rebels, like that manx Wallis Simpson ;D!

      • Robin says:

        Yeah, I think the whole point of the Thom Browne collection is to update their image.

  9. Nlb says:

    I really like the solid, porcelain and/or enamel flacons, by the way.

    • Robin says:

      I love opaque bottles!

  10. laken says:

    Don’t like the logo.

    • Robin says:

      Looks like you’re not alone! But I don’t mind it at all.

  11. MissPickletoes says:

    Can anyone recall the now discontinued fragrance called Golden Fleece that BB used to carry? Does this new one smell anything like it?

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