Blumarine Bellissima ~ new perfume

Blumarine Bellissima fragrance for women

Italian fashion house Blumarine has launched Bellissima, a floral musk fragrance for women. It is the brand’s first perfume.*

Bellissima was developed by perfumer Sophie Labbé; the notes feature  dewdrops, ginger, orange, grapefruit, peony, passion flowers, sandalwood, vanilla flowers, musk and cashmere.

Blumarine Bellissima is available in 30, 50 and 100 ml Eau de Parfum ($50-92) and in matching body products. It will launch in the US in October. (via wwd, veraclasse.it)

* Update: it is the brand’s first fragrance under new licensing arrangements with ITF; there were several prior fragrances under arrangements with Schiapparelli. Many thanks to Cosmicscents for the correction!

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26 Comments

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  1. COSMICSCENTS
    Posted on 9 September 2009

    I know of 3 other fragrances by Blumarine, they are called: Blu, Bluemarine II, and Vintage. Are they launching Bellissima as their first?

    • Robin
      Posted on 9 September 2009

      Thanks, the WWD article said:

      “Blumarine will christen its fragrance license with a scent named after one of Italy’s most often used words. Bellissima is the first fragrance for the ultrafeminine fashion house, founded in 1977 by designer Anna Molinari and her husband, Gianpaolo Tarabini Castellani”

      Which isn’t as clear as it should be, but I should have checked!

  2. Absolute Scentualist
    Posted on 9 September 2009

    Hmmm. Sounds very office appropriate.

    • boojum
      Posted on 9 September 2009

      I need some of those…might have to look at this one.

    • Robin
      Posted on 9 September 2009

      Yes.

  3. peter
    Posted on 9 September 2009

    Bluemarine II was a beautiful fragrance.

    • Robin
      Posted on 9 September 2009

      Never smelled it! Never even saw it.

      • Posted on 9 September 2009

        I remember that one from my early Makeup Alley days, actually! It was a sheer rose-violet-ylangy thing, very pretty in an artificial way. Wish I’d bought a back-up.

  4. zara
    Posted on 9 September 2009

    the pink color of the juice makes me a tad suspicious…you know, fruity floralish

    • Robin
      Posted on 9 September 2009

      I’m pretty tired of pink myself.

  5. CynthiaW
    Posted on 9 September 2009

    Dewdrops? Dewdrops? Do dewdrops actually have a discernible odor?

    I think that I’m becoming more cynical as time goes on…

    • bergere
      Posted on 9 September 2009

      That was my first thought, too–now they’re listing water as ingredients. Although, come to think of it, that has already been done. I wonder if the ginger is taking the place of pink pepper in a kind of fruity pink floral.

    • Robin
      Posted on 9 September 2009

      Yes, they smell like melon :-)

    • Tama
      Posted on 9 September 2009

      That anything watery is the first note is making me nervous.

  6. cazaubon
    Posted on 9 September 2009

    I liked Blumarine II as well, it was nicely done. Looking forward to sniffing Bellissima!

  7. alltheprettythings
    Posted on 9 September 2009

    I love their clothing line, but I don’t know about this perfume… pretty bottle, though.

    • Robin
      Posted on 10 September 2009

      It’s very classic looking.

  8. thenoseknows
    Posted on 10 September 2009

    This Looks and Sounds GORGEOUS! I am almost in Love with it from just the notes and bottle and packaging alone! CAN’T WAIT To Get a Sniff… i got that same feeling i had about the new Valentino Fragrance (AND LORD HOW I ADORE THAT ONE!) and i feel this may be worth the buy! also noticed that the perfumer created the new Alberta Ferretti scent as well which i am EAGERLY awaiting too!

    • Robin
      Posted on 10 September 2009

      I forgot about the AF — we’ve still got a long wait for that to get to the US.

  9. jonr951
    Posted on 27 September 2009

    I tried it at nords 2day and its another beentheredonethat scent but I liked it. I like the bottle and packaging too!

    • Robin
      Posted on 27 September 2009

      I still haven’t tried it, as usual!

  10. aluxelife
    Posted on 26 October 2009

    I also had the opportunity to wear Bellissima for a couple of days and received more compliments on it – I really lean towards more aggressive fragrances but may integrate this into my rotation when I want to go “pretty”.

    • Robin
      Posted on 27 October 2009

      I have only tried it very briefly so far but would agree w/ pretty…more so than most.

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