Aromachology is a new custom perfume line that “blends perfume and personality into one customized aromatic experience”:
Aromachology is the first of its kind to offer custom fine fragrance on a mass level, blended and sold at point of purchase. Meant to reconnect consumers and revolutionize the artistic and scientific experience of creating, enjoying and wearing perfume, the brand is centered on a process that is substantiated by the science of Aromachology.
Fueled by the need to help each customer express individual tastes and personalities by crafting an original fragrance, each formula is conditioned to the likes of its creator.
Based on a 10 question ‘Scent Profile’, customers are assigned to one of five personality groupings: Sophisticated & Sensual Floral, Totally Edible Gourmand, Exotic Spicy Oriental, Clean & Fresh and Bold & Brisk Woodsy. They then choose 3 out of 15 ‘top notes’ to personalize their final fragrance:
Creative: Juniper Berry & Carnation
Inspiring: Orange & Lemon
Spontaneous: Tuberose & Citrus
Graceful: Jasmine & Egyptian Musk
Courageous: Frankincense & Ginger
Confident: Frankincense, Jasmine, Cedar & Boysenberry
Empowering: Cypress & Juniper Berry
Comforting: Geranium
Sexy: Amber, Jasmine, Rose & Vanilla
Open minded: Orange Blossom & Vanilla
Optimistic: Neroli, Orange Blossom & Lemon
Sensual: Jasmine, Ylang ylang, tuberose & musk
Seductive: ylang ylang & rose
Uplifting: Basil & Clary Sage
Peaceful: Chamomile & Lavender
Aromachology custom blends are available in 100 ml ($160) or in 5 ml travel size (comes with two 10 ml refills, $70).
There will be an Aromachology pop-up store at the Toronto International Film Festival from September 10th through the 19th, across from the main entrance of the Four Seasons Hotel. They’ll also be holding a trunk show at Henri Bendel in New York from October 26th through November 2nd, and at Exhale Spa, also in New York, from November 3rd through the 7th. For more information, check the Aromachology website. (via press release)
26 Comments
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Sounds kind of interesting, but I’m not sure I’d blow even $70 on an experiment that I might not like at all.
And is that hideous photo up there the bottle that they put one’s 100ml creation into? Ugh.
I assume you get to smell it first, before you commit, but I don’t really know.
I don’t like the cap, but the rest of the bottle is ok with me.
It’s kinda Miss Dior Chèrie, innit?
Too frou-frou for my tastes.
Oh, Cool. I’ve always wanted to do a signature scent – one of these days I will treat myself. I like this bottle, but it’s definitely girly.
I don’t know why it has so little interest for me. I’d like to have a perfumer make a very personal scent for me (my mythical green jasmine + incense), but otherwise, nah.
Yes, well, even better – for sure.
Robin, have you tried Cinablom by Roxana’s Illimunated Perfume? http://www.etsy.com/view_listing.php?listing_id=28686958
I might have a sample, have to check!
I’m with you, Robin. It sounds a little too “color by numbers” to me. That doesn’t sound personal at all.
Yeah, but I don’t knock it as a business model. I think for a non-perfumista, this is probably an attractive way of avoiding the sea of “same” at Macys.
Looks like they dont cater to men at all based on this questionnaire.
What? You mean the “outfit that completes you” isn’t a “fitted red dress and trendy caplet”?
HA.
No, but hard to believe a man couldn’t wear “Clean & Fresh”, plus, say, Uplifting, or several other combinations.
How much time are they willing to spend per customer, I wonder? This seems less a creative experience and more a last-minute assembly of scent modules. I’d rather buy something that some perfumer spent a year working on (or, reject something that some perfume spent a year working on).
Yeah, true, but if you want custom, this is a very reasonably priced way to go.
Hm… Hasn’t Memoire Liquide already covered the territory of “fine fragrance on a mass level, blended and sold at point of purchase,” but without the groupings and modules? Of course, Bendel started by giving them a big area, and then let it get neglected, moved them to a smaller area, etc. … These interactive lines really need great SAs representing them full-time, or else they sink. It’s a shame.
Yes, but ML is such a huge line…and like you said, if you don’t have an excellent SA…the same thing happened with the custom line from Suzanne Lang at Barneys (which is no longer there at all). If you want custom and don’t want to mess around smelling 800 things, this sort of personality-based thing might seem like a worthwhile way to go.
You’re probably right! I *liked* having the endless choices at ML, hah… but we’re the exceptions, on here. And I remember the Susanne Lang line, which was quite nice, going downhill fast when it didn’t have a well-informed, dedicated SA. That *was* too bad.
Exactly — went to the SL counter several times, and it was an entirely different experience each time (and only once was it really what I’d call positive).
What?! How do they know what I find sexy or sensuous? I am just kinda irked by this. Fragrance is in the nose of the beholder. It is such a individual experience. I like the bottle though.
Yeah. Remember what happens when kids get out their paint boxes and mix a whole bunch o’ colours together in one go? The result is a non-colour, like beige.
Actually … Beige … now there’s an idea …
Love the packaging…will definitely check it out at Bendels. Could be a really cute gift?
Could be
Doesn’t profumo.it do the same – only arguably with better quality ingredients and less fluffy marketing?
That said, *of course* I filled out their profile questions to see what they deem appropriate for me. We’ll see.
Well, sort of — but they’re not custom blending, are they? I mean, I think they’re just trying to tell you which of their current scents might suit you? But not sure.