Frapin L’Humaniste ~ new fragrance

Frapin L'Humaniste fragranceNiche line Frapin has launched L'Humaniste:

A breathtakingly fresh and civilised cologne by the great cognac makers and connoisseurs, Frapin et Cie who are proud to count the great sixteenth century writer and Humanist, Francois Rabelais, among their ancestors in a family tree dating back to 1270.

Created by Robertet, L'HUMANISTE symbolises the true spirit of Humanism - celebrating the notion of tolerance, independence, freedom, quality and equality above vulgar consumerism. As befits the Frapin status as cognac suppliers of distinction, L'HUMANISTE has a definitely alcoholic tang with gin and juniper in the top notes, blended with lemon, tonka, bergamot and thyme. Crisp, bracing and jolly good fun.

Additional notes include citrus, cardamom, bay berry, black pepper, nutmeg, peony, oakmoss and tonka bean.

Frapin L'Humaniste is $130 for 100 ml Eau de Parfum, and can be found now at Luckyscent in the US, Les Senteurs in the UK or First in Fragrance in Germany. (quote via lessenteurs, additional information via luckyscent)

Update: L'Humaniste was developed by perfumer Sidonie Lancesseur.

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41 Comments

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  1. boojum says:

    Civilised, jolly good fun from a French line? I hope that copy is courtesy of the Brit store, rather than the French house. And I’d venture a guess that their family tree dates back further than 1270. Just a hunch, of course. ;)

    Snark aside, the notes sound interesting enough!

    • Robin says:

      I have a feeling that’s Les Senteur’s copy, yes…the descriptions at Luckyscent & First in Fragrance are different.

  2. Daisy says:

    This is GREAT!!! since they espouse all this humanitarianism over VULGAR consumerism I’ll really look forward to their passing out bottles at cost!!
    What’s that? they’re SELLING them? for VULGAR PROFITS?? egad, I am philosophically outraged and disgusted.

    • Robin says:

      ;-)

    • alltheprettythings says:

      …ouch! I’ll hide under my desk now :D

      • Daisy says:

        oh, get back out here! we want to try it too. I’m all for vulgar consumerism!

    • miss kitty v. says:

      You beat me to it, Daisy. I was going to wonder how $130 bottle of perfume could not count as vulgar consumerism.

      • Daisy says:

        yup! as I read; my eyebrows got higher and higher ….I couldn’t believe the hypocrisy of the words!

        • boojum says:

          LOL! I was too busy being annoyed by other aspects of the copy. But yes…a company best known as “cognac suppliers of distinction” probably shouldn’t throw stones at extravagant spenders. :D Oh wait…they only object to VULGAR consumerism. If you spend with good taste, it’s ok.

          • Daisy says:

            ah, well, then I’ll have to watch my language while I’m spending on their pricey perfume. (pinkies out girls, we’re being watched!)

        • Joe says:

          Oh come on, Daisy. Didn’t we agree that $130 is cheap, “bargain” perfume. This is totally a populist price point.

          • Daisy says:

            ..and anything under $100 is cheap ….under $50 is free…. ;-)

          • Daisy says:

            oh yeah, and under $100 –they get absolutely NO pinky action.
            however I draw the line at burping….there’ll be no burping.

          • boojum says:

            Whew, fortunately I’m physically unable. Bizarre but true.

          • miss kitty v. says:

            Physically unable??

          • Daisy says:

            Boo—I hate to be nosy….oh wait, I love to be nosy…you are physically unable to what? have pinkies out or burp?
            I suppose if you can’t get that pinky high enough to indicate your extreme good taste…you’ll have to fake a stiff upper lip and a hoity toity accent if you want to hang with us…..if you can’t burp…well, I’m sure not asking what happens to the gas….

          • boojum says:

            LOL! Nope, unable to burp…I’ve learned to avoid things like beer. Otherwise it’s ages of misery as one teeny bubble at a time works its way up.

          • bergere says:

            A perfume recalling Rabelais, but no burping (or passing wind, or having a good morning constitutional)?

    • RusticDove says:

      Touche’, dear Daisy, touche’! ;-)

  3. Daisy says:

    ok, snark aside….no wait, I have one more….
    One of my ancestors is James Fenmore Cooper….perhaps I should create a fragrance that smells like Mohicans !! oh, and I WOULD sell it for vulgar profits.

    • 734elizabeths says:

      Hey, one of my ancestors is James Fenimore Cooper too! That means we are related, Daisy!

      • Daisy says:

        WAY COOL!!! I think JF Cooper was like the great Uncle of my paternal grandfather (whose first name were James Cooper) where does he roost in your family tree? :-)

      • Daisy says:

        oops, yes …add an “i” to Fenmore…..when actively snarking my typing suffers enormously!

  4. Daisy says:

    Alright, I’m done…..most days I read through the copy writer’s folderol like this “blah, blah, blah, blah… notes of rose, ylang ylang in a vanilla amber base…blah blah blah…” today I’m apparently in a mood.

    But seriously: I totally love Frapin 1270 (on the November list) and this newest release sounds mighty good to my lemming glands! “crisp, bracing and jolly good fun” is really all they had to say. I can get behind that kind of ad copy……but then what would I have to snark about….it’s a conundrum for sure.

    • Robin says:

      It does sound good…I like a good gin fragrance!

      • boojum says:

        Still actively watching for the Lubin Gin Fizz myself…

        • Robin says:

          I hear it may not make it to the US until 2010 :-(

          • boojum says:

            ….which actually is fine, since judging by the weather last week and this, we’re pretty well done with summer. On to the fall scents!

          • Robin says:

            True!

        • Haunani says:

          Wanting to try the Lubin, too, and now this. I like the smell of gin! :-)
          Humanism is OK by me, but that ad copy is pretty full of itself, no?

          • Daisy says:

            Well, I am not familiar with that particular author but my understanding of 16th-17th century Humanism was more about the resurgence of interest in classical writings /teaching and philosophy. Mostly as a reaction to centuries of learning dominated by the church etc etc etc

    • EileenS says:

      The prose IS rather “blah, blah, blah” but anything with “a definitely alcoholic tang with gin and juniper in the top notes” deserves to be tried. Too many fragrances go for the safe opening — this one may be a lot more exciting!

  5. Absolute Scentualist says:

    Robin, thanks for finding this ad copy. I needed a good laugh. And no, my consumerism is always in good taste and never vulgar, no matter how much I may have dropped at Lucky Scent… ;) In between bouts of giggles, I thought of how much the ad made me crave a Tom Collins. This sounds like it’d be perfect for summer, and perfectly unisex, which I also love. Not that gender determinations by manufacturer can stop me anyway.

    • Robin says:

      It does sound perfect for summer!

  6. RusticDove says:

    I agree that this sounds great for Summer wear. Except for the peony. I wish they hadn’t stuck that in there.

    • Daisy says:

      but maybe the peony wouldn’t stand out for you. Like yesterday when I was loving the cinnamon in Une Rose Chypree and everyone else hardly smelled it! You might not get any peony at all in this one.

      • RusticDove says:

        Yep. Real peonies=good, perfume peonies=bad. haha But perhaps, like Daisy said, it may not be so prevalent as to ruin the rest of the good sounding stuff. Plus, peony just seems like a weird note to add to that mix anyway. :-?

    • Robin says:

      I am not a peony fan either. Except for real peonies, which are my favorite flower.

  7. flittersniffer says:

    Well, I happened upon this at Les Senteurs yesterday and I have to tell you that to me it did not particularly smell of anything. I know it was late in the day and my sixth stop, but still. And after all, neat spirits don’t really have a smell, do they?!

    • Robin says:

      Oh dear, that’s not good!

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