Fashion chain Bebe will launch an eponymous fragrance for women later this month. Two prior fragrances under the Bebe name are no longer in production.
Bebe Eau de Parfum is an oriental developed by perfumer Francis Kurkdjian; notes feature mango, sweet pea, leafy tuberose, black jasmine, night blooming rose, sandalwood, musk and cedar.
Bebe Eau de Parfum will be available in 10, 50 and 100 ml and in matching body products. (via wwd)
37 Comments
Read more about commenting at Now Smell This.
I’d like to give this a sniff. The ad is kind of, idk, harsh? I do love her beautiful long red hair though.
It reminds me a lot of some of the more recent Opium ads. I think it was Sophie Dahl that was in them? Anyway, the ad seems classier than the stripper clothes Bebe sells. (Please no one hurt me for saying that.)
Miss Kitty, you do crack me up!
A couple of years ago, while vacationing in San Francisco with my sister, we entered a Bebe store.
My first thought was… well, these clothes are overpriced and they all look like too “evening” to me… even as they were trying to market them as “classy officewear” or something if you look at the brochures in the store, etc.
My sister liked some clothes but found them very overpriced too, so we left.
My thought after seen the ad was “They are going for the same demographic as the stores… Slutty! ”
But hey, if Kurkdjian is at the helm of this, it surely is worth sniffing.
I don’t know Bebe at all…
She does look like she’s, um, pleasuring herself.
Yep.
That’s one useful bottle!
The notes sound pleasing enough, however the ad is barely a notch above porn. That’s a very smallish “barely” .
For some reason it doesn’t strike me as so bad…perhaps because I’ve shrunk it down to 200 pixels
Bebe is a fun, overpriced store specializing in sexy clothes that have bizarre sizing. I’d say 90% of what they sell is most appropriate for nightclubs and sexy dates. Or what my friends call in our city, day wear for strippers.
A friend and I were in there a week or so ago trying on all manner of sequin encrusted dresses that barely covered our butts. I haven’t laughed so hard in ages!
Then sounds like the ad “fits”.
I have a very very cute Bebe shirt, it’s black/white striped and like… sailorish. But I’ve never been inside a Bebe store so idk what most their clothes look like.
and not stripper-in-a-sailor-outfit-ish either, btw
my sister bought it in like he 90′s, maybe it was different back then
The perfume sounds okay, actually, although I never set foot in Bebe.
That model looks terribly disproportionate to me, like they shrank down her head and enlarged her butt in photoshop. Or they used what my friend calls (that special butt-enlarging lens” we all love so much.
LOL!
After smelling Montale’s Mango Mistake, I’m afraid I’m going to have to pass. But they’ve used an impressive perfumer to create it.
Ha! Not a fan eh? I have a bottle and to me it smells like trashy fun but I can definitely understand someone thinking it’s yucky.
That and Pulp both smelled like someone vomited fruit salad on me. Sorry if that’s TMI!
Not TMI but I do agree that it’s wise to avoid a fragrance that reminds you of any sort of vomit! I haven’t tried Pulp yet but it’s on my list. Hopefully I won’t get vomit accord
Ack!
I had a coworker who wore a perfume that smelled like that to me (except with a metallic undertone- fruit salad vomit in a metal bowl)- maybe that’s what she wore. I should have asked.
At least there’s no pink pepper! (at least not listed) However, I wonder if sweet pea is on its way to being the new pink pepper?
LOL…hard to say which I’d like least.
This ad is definatly one of the more “provocative” ads I’ve seen in a long time (BTW I didn’t think the Opium ad was that bad at least the photographer didn’t make Sophie Dahl put the bottle between her legs”
this ad suits Bebe perfectly : ^(
True…the (extra large) bottle between the legs is a special touch
I love the Sohpie Dahl ad – I have it saved in my inspiration folder.
I loved that ad, too. I wasn’t saying there was anything wrong with it–just that this looked a lot like it.
Newbie question: Are night-blooming rose and leafy tuberose different somehow from rose and tuberose?
Gosh. All these things are made up, and sometimes I just strip all those sorts of qualifiers out. “Leafy tuberose” to me means tuberose + a green note, and I have no idea what “night blooming rose” is.
The model looks extremely uncomfortable, even as Photoshopped as she is! It’s bordering on Tom Ford territory – yuck.
Black jasmine and night-blooming rose? Really? Too bad neither of those actually exist!
For some reason it just doesn’t look racy on the same level as TF. Not sure why.
it looks like art nouveau for the 21st century
Interesting.
oh my. this stuff is so high-school its not even funny, I’d pull this out my bag to spray like body spray after a cigarette
That’s the target market, I guess!
I love this fragrance, you can really smell the mango and sandalwood. They took it in a fruitier spicier direction than most orientals I’ve found. The staying power is kind of an issue, I’ve been layering it with Can can by Paris Hilton(which by itself is atrocious!).