Rapper 50 Cent will launch Power by 50 Cent (shown above left), his debut fragrance, this fall. According to 50 Cent, it "smells like success".
Power was developed by perfumer Harry Fremont. The notes feature lemon leaves, black pepper, artemisia, dark woods, coriander, nutmeg, patchouli, musk and oakmoss.
Power by 50 Cent will be available in 50 and 100 ml Eau de Toilette.
Actor Patrick Dempsey will launch Patrick Dempsey 2 (shown above right), his second fragrance under arrangements with Avon, in October.
Patrick Dempsey 2 is a spicy oriental. It was developed by perfumer Ilias Ermenidis; the notes include saffron, mandarin, nutmeg, spiced wood accord, green fig, cistus, olibanum, patchouli, guaiac wood and skin musk accord.
Avon + Patrick Dempsey 2 will be available in 75 ml. (both above via wwd)