Actress Demi Moore in the promo shoot for the upcoming Helena Rubinstein fragrance, Wanted.
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K, it’s a bit early for me and I thought the clip was of a movie about Helena Rubenstein, starrring Dem Moore. About halfway through, something didn’t add up. : }
That would work too, LOL…
Demi looks like she’s dead with her eyes open in one frame. It doesn’t look as though she’s into the fragrance. I like the guy, though.
OMG! Didn’t see this one coming…. HR haven’t had a real perfume since the 80′s flop Barynia. A spicy woody rose if I remember well.
You remember much better than I do. I can’t remember a HR perfume at all, although her makeup line used to be easily found in the US. If it’s distributed here now at all I’m unaware of it (not that that means much).
Here in Europe HR mostly known for skincare targetting mature skins and their mascaras are as succesfull as those of Lancôme. Italy and Japan are their strongest market.
L’Oreal (HRs mother company) tried a US releach a few years ago, but pulled out after 2 years.
Helena Rubenstein – there’s name from the past! I remember a fragrance called Herbessence, but I don’t think I ever smelled it.
Don’t remember that at all! You guys remember the brand much better than I do.
I was going to say: didn’t know Helena Rubenstein still existed! But it looks like someone beat me to the punch. It’s been so long since I’ve heard of the brand, I can’t even remember where it was sold. Wasn’t it a drugstore brand?
No, although it may have gone that route at some point, but was originally (and is now) more of a “prestige” brand.
Demi looks great. I wonder what the notes are……But finally it looks like it’s something not geared towards the *younger audience*, as I’m bored with those cliche fruity florals
Hopefully this will be nice. I didn’t even know they revived the HR line. But I do have one question. At 1.15, the guy is stepping on Demi Moore??
LOL…you’re right, a big suede boot!
Hmmm…OK. I thought I’d heard of Helena Rubenstein, but decided to look her up. Turns out she started a cosmetics company in the early 1900′s – and was extremely successful. Since I’ve never seen her cosmetics for sale locally, I looked at the HR website. Looks like they’re not available in the U.S.
Loved this quote attributed to her (from Wikipedia) – “There are no ugly women, only lazy ones.” Ha.
HR was bought by L’Oreal in the 90s. At the moment, they are apparently biggest in Italy in Japan. Don’t think they’ve been big here for a very long time. They are emphasizing over-40 beauty, which is nice.
Hi. Long time reader/lurker posting for first time. Love NST. Didn’t HR do Heaven Sent? It was a staple of my youth (she admits, instantly giving away her age…)
I thought that was Dana, but you might be right that HR did it originally….
Oops…and should have said hi & welcome!
Thanks, Robin. Not sure which came first, HR or Dana. My bottles from the early 70s were HR. I’d like to smell it again but would probably be hugely disappointed (in the frag and in myself for loving it so much!)
Would guess HR — just checked and Dana seems to own the name at the moment, at least in the US. And agree — don’t smell it again, by now it’s probably been reformulated to death anyway!
Demi Moore looks better now than when she was a young actress on General Hospital and a little later when she was a ‘Brat Packer’. In the film you can tell she definitely has a little bit of ‘character’ in her face, not flawless, but, hey how about that, still beautiful. Then at the end when they show the print ad, she’s airbrushed within an inch of her life. Typical. In this day of ‘HD’ get over the super glossy, faux effects already. Oh yes, the perfume. I wonder what the notes are and where it will be sold?
She’s gorgeous. I’ve seen some complaints that HR is targeting women 40+ and using a model who has had surgical work, but whatever…she looks great.
In that industry, who are you going to find over 40 that hasn’t had work done? It’s kind of par for the course. And at least she still looks like a human being. She doesn’t seem to have had any real extreme work done.
Agree!
I agree also. She doesn’t have that weird look some of the celebs [and some everyday folk too] have who have gone over the top with botox, etc. I think she makes a fine spokesmodel for the 40+ crowd – I just wish they wouldn’t ruin the image by airbrushing her to death. Again, I think she looks more beautiful than ever.
Nice film & ad. And like everyone else, hearing the name Helena Rubenstein is a blast from the past. Any other news on the fragrance? Notes, launch, etc.?
Don’t know a darned thing except that DM apparently mentioned in her twitter feed that she was at the launch in Paris this week.
the bottle looks…. ~lovely. lol
I turned 50 on the 9Th, and my 30something niece asked me, “How does one get to be fifty with no wrinkles on your face?) It made my year. But when I was 25 I started a habit of wearing sunscreen everyday. ?????
Helena in the 70s and 80s had one of the first mouse/conditioner. You could only get it in a salon. It made my hair shimmer with shine. I wish, or hope, they still make it somewhere. Her scent should be good if they have maintained a high standard.
Happy belated birthday!! And congrats on avoiding wrinkles