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  1. Sunnyfunny says:

    K, it’s a bit early for me and I thought the clip was of a movie about Helena Rubenstein, starrring Dem Moore. About halfway through, something didn’t add up. : }

    • Robin says:

      That would work too, LOL…

    • JillS says:

      Demi looks like she’s dead with her eyes open in one frame. It doesn’t look as though she’s into the fragrance. I like the guy, though.

  2. CedriCeCCentriC says:

    OMG! Didn’t see this one coming…. HR haven’t had a real perfume since the 80’s flop Barynia. A spicy woody rose if I remember well.

    • Robin says:

      You remember much better than I do. I can’t remember a HR perfume at all, although her makeup line used to be easily found in the US. If it’s distributed here now at all I’m unaware of it (not that that means much).

      • CedriCeCCentriC says:

        Here in Europe HR mostly known for skincare targetting mature skins and their mascaras are as succesfull as those of Lancôme. Italy and Japan are their strongest market.
        L’Oreal (HRs mother company) tried a US releach a few years ago, but pulled out after 2 years.

      • fleurdelys says:

        Helena Rubenstein – there’s name from the past! I remember a fragrance called Herbessence, but I don’t think I ever smelled it.

        • Robin says:

          Don’t remember that at all! You guys remember the brand much better than I do.

    • miss kitty v. says:

      I was going to say: didn’t know Helena Rubenstein still existed! But it looks like someone beat me to the punch. It’s been so long since I’ve heard of the brand, I can’t even remember where it was sold. Wasn’t it a drugstore brand?

      • Robin says:

        No, although it may have gone that route at some point, but was originally (and is now) more of a “prestige” brand.

  3. smartylicious says:

    Demi looks great. I wonder what the notes are……But finally it looks like it’s something not geared towards the *younger audience*, as I’m bored with those cliche fruity florals ;) Hopefully this will be nice. I didn’t even know they revived the HR line. But I do have one question. At 1.15, the guy is stepping on Demi Moore??

    • Robin says:

      LOL…you’re right, a big suede boot!

  4. Karin says:

    Hmmm…OK. I thought I’d heard of Helena Rubenstein, but decided to look her up. Turns out she started a cosmetics company in the early 1900’s – and was extremely successful. Since I’ve never seen her cosmetics for sale locally, I looked at the HR website. Looks like they’re not available in the U.S.

    Loved this quote attributed to her (from Wikipedia) – “There are no ugly women, only lazy ones.” Ha.

    • Robin says:

      HR was bought by L’Oreal in the 90s. At the moment, they are apparently biggest in Italy in Japan. Don’t think they’ve been big here for a very long time. They are emphasizing over-40 beauty, which is nice.

  5. Gilty says:

    Hi. Long time reader/lurker posting for first time. Love NST. Didn’t HR do Heaven Sent? It was a staple of my youth (she admits, instantly giving away her age…)

    • Robin says:

      I thought that was Dana, but you might be right that HR did it originally….

    • Robin says:

      Oops…and should have said hi & welcome!

  6. Gilty says:

    Thanks, Robin. Not sure which came first, HR or Dana. My bottles from the early 70s were HR. I’d like to smell it again but would probably be hugely disappointed (in the frag and in myself for loving it so much!)

    • Robin says:

      Would guess HR — just checked and Dana seems to own the name at the moment, at least in the US. And agree — don’t smell it again, by now it’s probably been reformulated to death anyway!

  7. RusticDove says:

    Demi Moore looks better now than when she was a young actress on General Hospital and a little later when she was a ‘Brat Packer’. In the film you can tell she definitely has a little bit of ‘character’ in her face, not flawless, but, hey how about that, still beautiful. Then at the end when they show the print ad, she’s airbrushed within an inch of her life. Typical. In this day of ‘HD’ get over the super glossy, faux effects already. Oh yes, the perfume. I wonder what the notes are and where it will be sold?

    • Robin says:

      She’s gorgeous. I’ve seen some complaints that HR is targeting women 40+ and using a model who has had surgical work, but whatever…she looks great.

      • miss kitty v. says:

        In that industry, who are you going to find over 40 that hasn’t had work done? It’s kind of par for the course. And at least she still looks like a human being. She doesn’t seem to have had any real extreme work done.

        • Robin says:


          • RusticDove says:

            I agree also. She doesn’t have that weird look some of the celebs [and some everyday folk too] have who have gone over the top with botox, etc. I think she makes a fine spokesmodel for the 40+ crowd – I just wish they wouldn’t ruin the image by airbrushing her to death. Again, I think she looks more beautiful than ever.

  8. Joe says:

    Nice film & ad. And like everyone else, hearing the name Helena Rubenstein is a blast from the past. Any other news on the fragrance? Notes, launch, etc.?

    • Robin says:

      Don’t know a darned thing except that DM apparently mentioned in her twitter feed that she was at the launch in Paris this week.

  9. prism says:

    the bottle looks…. ~lovely. lol

  10. alotofscents says:

    I turned 50 on the 9Th, and my 30something niece asked me, “How does one get to be fifty with no wrinkles on your face?) It made my year. But when I was 25 I started a habit of wearing sunscreen everyday. ?????
    Helena in the 70s and 80s had one of the first mouse/conditioner. You could only get it in a salon. It made my hair shimmer with shine. I wish, or hope, they still make it somewhere. Her scent should be good if they have maintained a high standard.

    • Robin says:

      Happy belated birthday!! And congrats on avoiding wrinkles :-)

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