You will always be a black star

The (short & sweet) promo for Avril Lavigne’s Black Star perfume.

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50 Comments

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  1. krokodilgena
    Posted on 19 June 2009

    I should try spraying my perfume in my face next time

    • Robin
      Posted on 19 June 2009

      :-)

    • Daisy
      Posted on 19 June 2009

      lol— but clearly Miss Avril doesn’t have anything but water in that bottle—I can tell you from my adventures in decanting : that really getting perfume spray in the face stings your eyes like MAD and she’d be squinting and tearing up and rushing for a cool wet cloth…nope, I bet she’s spraying water in her face—which is just refreshing…
      But maybe if you can take the stinging and keep singing and smiling you could be famous too!

    • owengreen
      Posted on 21 June 2009

      I wish there was a way to give you some sort of measurable kudos.

  2. Bunny
    Posted on 19 June 2009

    wow. well, that was nauseating! lol

    • miss kitty v.
      Posted on 19 June 2009

      I was going to say “unnecessary,” but yes, that too! ;)

    • Robin
      Posted on 19 June 2009

      Why??? I missed anything nauseating, but also can’t believe nobody else mentioned Angel…this struck me as a complete dupe of many of the Angel commercials (think Naomi Watts, for instance, plucking an Angel “star” bottle out of the “sky”)

      • Nina
        Posted on 19 June 2009

        Yes, that struck me too. Doesn’t Naomi throw the star into the sky at the end of the Angel ad? I thought we were supposed to be imagining that Avril is catching it at the other end.

        The ad gave me a strong urge to avoid the perfume on the counter. I guess that’s the downside of the Angel connection.

        • Robin
          Posted on 19 June 2009

          I can’t remember the end of the Naomi ad…just know it made me think of this one right away!

      • Bunny
        Posted on 19 June 2009

        the song and the melodrama… too much!!

  3. Amanda
    Posted on 19 June 2009

    Well, that didn’t give me the urge to go test it…

    • Robin
      Posted on 19 June 2009

      Nor I, but perhaps it will have the desired effect on AL fans.

      • kaos.geo
        Posted on 19 June 2009

        I am worried about the non-desired effects, like temporary blindness from spraying perfume on your face!!! :-)

        I never completely “get” her. She was a punk-ish rockish teen, then she went glam-pink, and now she taps lightly into the punkish vibe to sell the perfume (Black eyeliner is back, and the tu-tu fades to black!)

        This may be a good gift for my sister, though, who is 32 but looks about 22!!! hehehehe

        • Robin
          Posted on 19 June 2009

          I don’t get her or not…never heard of her (as usual) until she announced her upcoming scent ;-)

  4. Posted on 19 June 2009

    Couldn’t help but notice that she’s wearing the Patricia Field belt from SATC movie

  5. smartylicious
    Posted on 19 June 2009

    Angel anyone? :)

    • Robin
      Posted on 19 June 2009

      Yep.

      • smartylicious
        Posted on 19 June 2009

        oops, sorry, I just saw your comment above. I posted before reading the other comments, sorry about that, the ad got me overexcited (? LOL) Anyway, the perfume might not be so bad…..I usually like a nice gourmand. This one has plum and chocolate….Could even smell like Angel :P (without the overwhelming – for me- patch)

        • Robin
          Posted on 19 June 2009

          Yes, it really could smell Angel-ish! I doubt I’ll get to smell it though…

  6. RusticDove
    Posted on 19 June 2009

    I’m not the targeted demographic for this one, so I’ll refrain from any negative comments. lol

  7. Dagmar
    Posted on 19 June 2009

    For some reason this makes me think about the pop divas of my youth and the perfumes they DIDN’T market to the masses that might have been cool –
    What would a Debbie Harry perfume be like? (musky!) Joan Jett (leathery!) Annie Lennox (unisex!) Siouxie Sioux (???)
    Marianne Faithfull? Nico? Francoise Hardy?
    No offense to anyone who likes them, but perfumes from Faith Hill, Jessica Simpson, and Avril Lavigne are just bound to be fruity/floral/gourmands, the equivalent of their music.

    • miss kitty v.
      Posted on 19 June 2009

      Oh, I like the idea of all of them having perfumes! A 70’s and 80’s ladies collection! :)

    • krokodilgena
      Posted on 19 June 2009

      but right now there’s M.I.A., Karen O., Bats for Lashes, Regina Spektor, etc, etc. It’s not like Françoise Hardy wasn’t among tons of not very good pop stars. France Gall?

      Nico would be what I imagine Messe de Minuit smells like. Since I haven’t smelled it, I can’t be too sure though.

      I’ve come up with the *perfect* perfume for Bill Kaulitz but if he comes out with one, it will be HORRIBLE. lolololol

      • wondermelmo
        Posted on 19 June 2009

        Hmm, Bill Kaulitz…maybe something with sickeningly sweet strawberry and kiwi notes? And a sort of Play-doh-y clay drydown? :D Perhaps I’m giving this more contemplation than it deserves…

        • krokodilgena
          Posted on 19 June 2009

          NEIN

          don’t hurt my gravatar’s feelings ; ____ ;

          • krokodilgena
            Posted on 20 June 2009

            well it might smell like that, but mostly because lack of contemplation.

            BUT if he would just hire me, everything would be different!
            It’d obviously be androgynous. He’s also kind of campy and tacky… so something glamorous without class.
            There’d NEED to be leather. Maybe powdery iris too.
            He’s a big ~*party boy*~, so maybe some boozy notes. Vodka seems to be his beverage of choice.

            In 2007 he had a rhinestone encrusted mic, and in 2008 he had a glittery mic so the bottle would have to be sparkly, obviously.

          • wondermelmo
            Posted on 20 June 2009

            If talk of fragrance arises, let’s make sure he hires you – this sounds much better ;)

    • Jill
      Posted on 19 June 2009

      I like the idea of a Siouxsie Sioux perfume! I would have bought that back in the day. :)

      • wondermelmo
        Posted on 19 June 2009

        A Siouxsie fragrance! That would suit me down to the ground.

        And if for any reason I didn’t like it, I’d have to train myself to. ;)

    • ggperfume
      Posted on 23 June 2009

      An Annie Lennox fragrance would be a must-sniff for me.

      Go back a decade or two earlier, and we could also have Aretha Franklin, Gladys Knight, Grace Slick, Joni Mitchell, Judy Collins, Joan Baez, Dusty Springfield, Janis Joplin . . . lots of inspiration. Maybe some niche perfumers could create an “Homage to” series.

  8. kirstw
    Posted on 19 June 2009

    hi im new here. im supposed to be the target market for this and it doesnt do anything for me and i sorta like avril. on the plus side the bottle looks nice :)

    • Robin
      Posted on 19 June 2009

      Hi and welcome! Are you planning to smell it? If you do, do come back & tell us what you think.

  9. Absolute Scentualist
    Posted on 19 June 2009

    I’m one of the few I know who quite loves Angel (my hubby adores it), so I’ll admit that giving this a try will likely be on the agenda. I like to think that the face fronting the scent had nothing to do with making the actual fragrance itself, which makes testing or purchasing *shudder* okay… The justifications of a perfumista…

    On the ad, I got myself in the ear once with some perfume and it was excruciating. The very thought of it coming into contact with more delicate tissue (oh, a spray to the face, say) is cringe-inducing. There’s better ways to dab it on her cheeks or spray some thenn walk through it that would have cut down on the dramatic and ridiculous factor. But Avril has to be a “rebel”, even when putting on perfume. :) Whatever floats her and the marketing team’s boat.

    • Robin
      Posted on 19 June 2009

      LOL..yeah, I’ve gotten the ear too. And the mouth…

  10. Lizzi
    Posted on 19 June 2009

    Ugh. I too am in this demographic, but I won’t be smelling this. I not impressed by most (if any!) of the 13-18 age celeb frags. I received Fancy as a gift and ended up regifting it. And the only thing Avril is good for is waking me up everyday. I use “Girlfriend” as my alarm bell because the chorus is the most annoying thing ever, hence what will get me outta bed….

    But the perfume is a no-go….

    • Robin
      Posted on 19 June 2009

      I thought Fancy was better than most…we’ll have to see what AL comes up with.

  11. perfumesecrets
    Posted on 19 June 2009

    That twirp copied Angel. The start of it was like the opening of a Soap Opera and then it was a completely bad copy of Naomi’s Angel commercial. Tacky.

    • Robin
      Posted on 19 June 2009

      It was not a great copy, it’s true…Thierry Mugler clearly spent much more on his version.

  12. faintlymacabre
    Posted on 19 June 2009

    I had this persistent voice in my head at work this afternoon, saying “black star, black star”…. I couldn’t figure out for the life of me where it was from. Thank goodness for my twice a day NST habit- I just realized it was from watching the commercial this morning. Despite (or due to) the subconscious advertising, I think I’ll give this one a miss.

    • Robin
      Posted on 20 June 2009

      Hey, I’ve had worse ear worms!

  13. kirstw
    Posted on 20 June 2009

    hi yeah i probably will smell it and ill report back to everyone lol

  14. owengreen
    Posted on 21 June 2009

    Anyone ever heard the radiohead version, covered by gillian welch. (black star). Search it out, it’s worth a listen. Most beautiful breakup song ever.

    I agree with the majority of the above sentiment, that it will probably stay in safe and approachable category. It just makes me think about how much the packaging and advertising comes into play here.

    Makes me think of axe. Here’s why- they have just taken some basic men’s cologne models of fragrance, cheapened them down and packaged them in an edgy youthful mystique.

    Take their instinct addition to their line. Bay rum. Totally normal old bay rum. But the initial perception is skewed so much by the edgy marketing campaign.

    I bet they could put it (black star) into a shiny metal bottle, and call it silver star by hannah montana. I think it’d probably come across just as well.

    • Robin
      Posted on 21 June 2009

      But the Axe ads are so much fun! Or at least, I think so. This was not so fun or edgy to me.

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