Avon will launch In Bloom by Reese Witherspoon, the debut fragrance for the popular actress, this November.
In Bloom was developed by perfumer Olivia Jan, and features notes of Georgia peach, tea leaves, crisp greens, star gardenia, magnolia, night-blooming jasmine, cashmere woods, hypnotic florals and amber wood crystals. Witherspoon noted that she was "really drawn by white flowers to get that sense of a steamy night somewhere in the South".
Avon In Bloom by Reese Witherspoon will be available in 50 ml Eau de Parfum ($34) or in a 30 ml concentrated version ($59). Matching body products will also be sold. (via wwd)