Country singer Tim McGraw will follow last year’s McGraw by Tim McGraw with Southern Blend, a new fragrance for men that “depicts the essence of the Southern man”. Southern Blend will launch in August.
Southern Blend was developed by perfumer Richard Herpin, and features notes of grapefruit, star anise, bergamot, lavender, violet leaves, whiskey accord, vetiver, amber and tobacco.
Tim McGraw Southern Blend will be available in 15, 30 and 50 ml Eau de Toilette. (via wwd)
Update: from the press release ~
Southern Blend embodies Tim McGraw’s genuine American spirit and pays homage to his deeply-rooted Southern values. Created by perfumer Richard Herpin, Southern Blend is multifaceted, modern and smooth…depicting the fresh energetic vibe that is Tim McGraw.
The fragrance opens with a vibrant burst of grapefruit, star anise, and bergamot. The mid notes of lavender, violet leaves and whiskey accord, add warmth to capture the more relaxed side of Tim McGraw. The rich, earthy and woody base notes of vetiver, fresh amber, and tobacco, an ingredient indigenous to the South, exudes strength and substance. All of these luxurious ingredients come together to create the ideal fragrance for the true Southern gentleman.
“Southern Blend depicts the essence of the Southern man – charming and strong, yet at the same time, sexy and rough around the edges. Who better than the modern country icon, Tim McGraw, to represent this bold new fragrance. We are very excited to introduce Southern Blend to consumers and hope they enjoy this savory new addition to the McGraw franchise,” says Steve Mormoris, Senior Vice President Global Marketing Coty Beauty.
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I like that no one has commented on this yet. It’s like we all saw it and thought, “Yep, it’s another celebrity fragrance. Yep.” I guess we won’t know what to say until we smell it. (I can say, in the spirit of truth, that I probably will never bother.)
I don’t know about that…I’d say we just don’t have a big contingent of country music fans, maybe? I mean, other celebrity fragrances get tons of interest.
That sounds about right. And it doesn’t seem to have any of the celebrity scent sensationalism surrounding it, so I guess there’s not even anything snarky we can say.
I could say yee haw! in a sarcastic tone.
Yeah, famous last words, right? The minute I posted that I thought, “Oh, I’m sure there’s plenty of facetious things to be said!”
Like: Is Avon releasing this?
Ok, I’m done.
Maybe.
Well…. maybe if the copy had featured a picture of a shirtless Tim riding a horse…
For a very brief moment, based on the title, I thought it was a whiskey. Like Southern Comfort, but rather Southern Blend. Southern Blend Bourbon actually has a nice ring to it, really.
I tried to smell the first one, but the testers are bolted down nowadays, so I likely won’t bother smelling this one, either.
It’s ridiculous how hard it is to smell mass market fragrances these days…you’re right, not worth the bother.
I find it difficult to discuss a Tim McGraw fragrance sans sark…
Don’t really know him, so have no snark to add
Since I dislike country music this isn’t something I care to sniff, but I do think it has potential to sell very well. It’s a “celebrity” scent that appeals to a wide range and is generic enough to appeal to anyone who feels like embracing some southern charm, channeling Rhett Butler, or women who wish their husbands were “southern gentlemen.” Apparently I’ve been in PR too long already.
The first one apparently did very well indeed.
Howdy y’all. Well having being married to a southern man and living in the south–he left out the cow chips, horse sweat, magnolia, extract of fire ants, mocking bird head space, and the self-righteous scent of the South winning the war, and oops, almost forgot the most important thing…grits!
ye-ha!
LOL…maybe in the next TM scent
I’d like everyone to notice that I kept my mouth shut, when clearly I had snarky comments at the ready….I always keep an extra six pack of snark handy and can pop some open at any moment. However, I didn’t want to annoy any of my Southern Perfumista friends…..I hate pickin grits and fried okra outta my hair…..
You forgot hot cat-head biscuits, fresh out of the oven… and kudzu.
nooo, not kudzuuuuuuuuu!
Hey Daisy. My post to you and Mals posted at the bottom.
I wonder if some of you folks have seen the Mister Tim McGraw? He’s a mighty handsome feller. Speaking as a Southern Perfumista- and not at all bothered by any snark against the South- I am sure I will not seek this out but if I happen upon it- I will giver it a sniff (never smelled the first one)- and I will agree that there is definitely a market/fan base for this. Now thinking of starting my own line of Southern perfumes: Mint Julep/ Pecan Prailine/ Jasmine Jubilee….
Hey, I like the sound of your line!
I would give it a sniff if I happened upon it too…but with mass market scents I basically never do.
Southerner, born and bred, and also not in the least offended by snarky comments about the South. Not a major fan of country music these days, but prefer it over rap/hip-hop any day and I love bluegrass. I guess I must not be what you think of as your average poster on this site, but I am here to tell you that most Southern women love fragrance…..I think far more so than the women I know here in Los Angeles.
I am not sure why not liking the music would preclude anyone from wanting to sniff the juice, provided the notes were something they enjoyed. I gave Sean John’ s a sniff, despite the fact that his music sho’ don’t ring my bell!
Oh, the only difference to me is that I can easily find a tester for a Sean John scent. When things are mass market, it’s too darned hard to find testers, and virtually impossible to get real (e.g. vial) samples. That’s true whatever brand and/or celebrity it is, and I think it’s a shame…but I understand most drugstores gave up because everybody stole the testers.
Our drugstore chains still have the testers, but they have this hard plastic sleeve over the top of them, so they cannot be lifted from the display. Your only options to sniff it are: to spray it into the air from the waist-high shelf, contort yourself like a Yogi to get your nose down there to sniff it, spray it on yourself and hope for the best.
That being said, McGraw & Celine Dion fragrances usually have a small display of 1 ml sample vials you can buy for, like, 99¢, if you’re so inclined.
I’ve never seen that! Thanks.
I didn’t realize that’s why they don’t have testers out here in LA ….I just figured it was a regional thing, (the hillbillies wanting to try something a-fore they paid cash-money for it and all) though of course they have them at the nicer stores. I just didn’t make the connection.
I have no trouble whatsoever finding testers in the drugstores in the little Podunk towns back home, so there are apparently benefits to living in the South!
They’re also easier to find in independent as opposed to chain stores, but unfortunately independent stores are also getting harder to find…
I tried posting on this thread hourrrrrs ago, but apparently it didn’t take… What I said was, If this is Essence of Southern Man, they left out the scent of cowboy boot (leather, dust and sweat) and NASCAR accord (burned rubber, hot metal, and cheap beer).
I live in Podunksville… but there are no testers available at my CVS. (And don’t y’all be hateful about the grits, either! ‘Tain’t neighborly.)
Deep in the wilds of Northern Arkansas, we do not have CVS, but if you are willing to drive 40 miles, you can go to the Wal-Greens and they do have testers out, with no nefarious devices to prevent sniffing or thieving.
The deterrent is most likely that a) the lady at the counter is Miss Ada, who was probably your Sunday school teacher, and b) if you were caught stealing, your name and picture would make the front page of the local newspaper.
I am in complete agreement with all y’all’s various Southern Man notes, and would only add a dash of Eau de Chew and a li’l whiff of gunpowder over a basenote of Live Bait.
Small town exactly! My husband had a great-aunt named Ada – and also one named Kate, who did teach Sunday School, and who was famous for carefully examining the congregation to see who was missing every Sunday. If she then saw someone who’d missed Sunday later in the week – say, at the grocery store, she’d be sure to ask if that person was feeling better – the only excuse for missing church being illness… This is a town where people are still socializing with the folks they sat with at the third-grade lunch table, and if you didn’t grow up here, you’re out of luck. Because nobody ever MOVES here; they just don’t leave. (Okay, so I moved here from what the locals call “the city,” 50 miles away. I didn’t have a choice – you can’t stuff a farm in a moving truck and put it where you want to live.)
The CVS used to have testers, but they all seemed to disappear about two years ago. Maybe it’s a national policy. The new Walgreen’s across the street does have them, but I like the people at CVS – and that’s a small-town decision, too.
There is a NASCAR fragrance, isn’t there? Can’t remember who makes it though.
I don’t know… does it SMELL like NASCAR? We have a small motorway in town, and have attended oh, maybe two races (when we got free tickets). The smell is fairly distinctive: hot metal, gasoline fumes, burnt rubber, hot dogs, spilled beer, and your basic crowd smells of sweat, tobacco smoke, and smelly feet.
LOL…kind of doubt it smells like that, if it even exists. Not sure, just seems to me I heard of one.
Daisy I consider myself to be southern/country (rural southern Mo. and then gorgeous Georgia) . I wasn’t really trying to be snarky, until I noticed the whiskey and leather note–I just noticed things were missing. Can’t believe I left out the horrible plague of kudzu! It would add a nice green note.
Where do You get those little smiley faces? I don’t know how to type one.
Oh wow, the frowny face just showed up!
Jolie great call! Those are perfect notes. Now I miss Georgia.
I guess even men from the country can be SNAGs.
This scent strip is the new Cosmo
. It smelled like every other man’s cologne. I do want his first one, though
Too bad! Thanks for the review.