Loewe Agua de Loewe El & Ella ~ new fragrances

Loewe Agua de Loewe EllaAgua de Loewe Ella & El

Loewe has launched Agua de Loewe El & Ella, new masculine and feminine flankers to 2000′s unisex Agua de Loewe fragrance. The tag line: “another way to experience water”.

Agua de Loewe El is for the “modern yet classical man, with a casual-chic style and an unquenchable thirst for life”; the notes feature yuzu, bergamot, clementine, pink grapefruit, cassis, pineapple, green apple, sandalwood, cedar, musk and moss.

Agua de Loewe Ella is for the “young, elegant, open-minded woman of today”, and includes notes of bergamot, lemon, kumquat, passion fruit, rose, water lily, pepper, musk, cedar and sandalwood.

Loewe Agua de Loewe El & Ella are available in 30, 50 and 100 ml Eau de Toilette. (quotes via first-in-fragrance, additional information via hoymujer, perfumes24horas)

Also new from Loewe: I Loewe You Tonight.

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22 Comments

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  1. Posted on 3 June 2009

    Agua de Loewe El: fruit, fruit, fruit, fruit, fruit, fruit, fruit, and some base notes.

    What the hell?

    • Daisy
      Posted on 3 June 2009

      maybe they think what the modern yet classical (??) man truly has an ‘unquenchable’ thirst for is…..fruit.

      • bergere
        Posted on 3 June 2009

        Yup, you could put the first ingredients into a blender and have a great thirst-quencher right there.

        • Daisy
          Posted on 3 June 2009

          mmmm, sounds good…I’d love a fruit smoothie…

    • Robin
      Posted on 3 June 2009

      I never smelled the original Agua de Loewe, wonder if either of these has any relation to the original? The men’s does sound very fresh ‘n fruity!

  2. boojum
    Posted on 3 June 2009

    Pretty bottles, though!

    • Robin
      Posted on 3 June 2009

      Very, and nice advert too.

    • Jaapster
      Posted on 3 June 2009

      I also like the bottle, but I think it would be expensive.

  3. judith
    Posted on 3 June 2009

    Will any of the Loewe fragrances be available in the US? I have never heard of this line. I would like to sample.

    • Robin
      Posted on 3 June 2009

      So far as I know the line is not “officially” distributed here, which means about your only choice is the discounters. Hope someone will correct me if I’m wrong…

  4. sayitisntso
    Posted on 3 June 2009

    Pineapple? Really? Is this what we’ve come to? Doesn’t even some remotely appealing.

    • boojum
      Posted on 3 June 2009

      Hey, why not? Ananas Fizz seems to have a good following. In fact, pull the green apple out of that one and who knows? might be fun.

      • Robin
        Posted on 3 June 2009

        I adore Ananas Fizz, but admittedly so far no other pineapple has worked for me…not a favorite note of mine.

  5. mandaluv
    Posted on 3 June 2009

    The men’s sounds much more appealing to me than the women’s frag… maybe I’ll cross the invisible gender line for this one :-)

  6. miss kitty v.
    Posted on 3 June 2009

    The “another way to experience water” line made me laugh. Another case of ad copy being phoned in. It’s like they didn’t even try.

    • Daisy
      Posted on 3 June 2009

      Whew! and just in time! I was so terribly bored with how I’ve been experiencing water thus far…

    • Robin
      Posted on 3 June 2009

      Might sound better in Spanish since the name of the perfume is “Water of Loewe”, right?

  7. thenoseknows
    Posted on 3 June 2009

    The Mens Version sounds SPECTACULAR! I am salivating (ADORE PINK GRAPEFRUIT!) I hope i can find a bottle soon! :-) Makes me Giddy!

  8. Posted on 6 June 2009

    Love the ad.

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