Comments on: Armani Prive Cedre Olympe ~ new fragrance

By: Robin

Robin — Wed, 04 Aug 2010 02:59:31 +0000

All true, except that sometimes they do a limited launch to see how something will sell before they spend $ on it elsewhere. Still, sounds like these did very well!

By: nathanthomas

nathanthomas — Mon, 02 Aug 2010 23:46:58 +0000

hehe. They spent a lot of cash setting up 3 hefty display stands & it was launched in only that one store so i would hope they would order more than 10 bottles or they should sack the buyer lol! it just seemed odd to launch an armani fragrance in one store on the planet & call it a worldwide exclusive & spend cash advertising it then to run out after 2 days!

By: Robin

Robin — Mon, 02 Aug 2010 23:19:18 +0000

That is not impressive w/o knowing how many bottles they had — could have been 10 or 15, right? Unless you saw piles of boxes…

By: nathanthomas

nathanthomas — Mon, 02 Aug 2010 21:27:56 +0000

well appaaaaaarently they sold out of their entire ‘worldwide exclusive’ consignment in 2 days (at £170 a bottle!) & that was it – no more until the worldwide launch in September -so everyone can have a go at it then!! Must be the shortest exclusive launch ever – cant believe they ran out so quickly!I When i was in Harrods yesterday you couldnt get near the counter for middle eastern women trying the Rose D’arabie so seems like Armani have a hit on their hands despite the blandness of the fragrances themselves!

By: Robin

Robin — Sat, 31 Jul 2010 02:55:26 +0000

That is *very* weird. I wonder if they put it on counter before they were supposed to?

By: nathanthomas

nathanthomas — Fri, 30 Jul 2010 08:43:08 +0000

Oddly i was passing through Selfridges again last night & every single trace of Royal Oud had been removed, no bottles, no ads & no-\one in the Armani section could tell me what had happened to it – must be the shortest exclusive ever – it was only in the store for a couple of days then every trace of it was erased! Maybe the Tom Ford concession which is 5 feet away really did object to the ‘similarity’ of the ads & got the lawyers in! LOL

By: Robin

Robin — Thu, 29 Jul 2010 02:40:19 +0000

Interesting! Well, he is definitely on the tail end of the oud craze.

By: nathanthomas

nathanthomas — Mon, 26 Jul 2010 23:27:21 +0000

haha its true! especially when they don’t even smell very good! Apparently there are to be 3 in the ’1001 nights’ range – Royal Oud is exclusive to Selfridges, Rose D’arabie is exclusive to Harrods & the other one isnt out yet but im assuming it’ll also be an exclusive to some high end store. It’s all so derivative – the fragrances smell tired & like they’ve all been done before (& better) by others. The name & idea is a blatant copy of By Kilians ‘Arabian Nights’ range & if you look at the ad for Rose D’Arabie its a BLATANT copy of Tom Fords ads for his private blends!

By: Robin

Robin — Mon, 26 Jul 2010 13:43:41 +0000

Thanks Nathanthomas, I had heard about that one then forgot all about it. Sounds quite out of my price range, LOL…

By: nathanthomas

nathanthomas — Sun, 25 Jul 2010 15:25:56 +0000

Re the Prive fragrances i was in Selfridges today & Armani have launched a new Prive fragrance jumping on the Oud bandwagon with Royal Oud -\ its in the standard black wood bottle cover but with a gold pebble lid & a gold plaque on the front with the title – believe its a world exclusive to Selfridges & yours for £170 !