Giorgio Armani Attitude Extreme, Esprit Groovy Life ~ new fragrances

Armani Attitude Extreme cologne for menGiorgio Armani will launch Attitude Extreme, a new flanker to 2007's Armani Attitude for men, this month.

The new fragrance is described as more intense, seductive and masculine than the original; the notes feature lemon, star anise, cardamom, cedar, coffee, amber and patchouli.

Giorgio Armani Attitude Extreme will be available in 30, 50 and 75 ml Eau de Toilette. (via, image via estrendy, with thanks to Jacob for the tip!)

Esprit Groovy Life fragrances

Esprit will launch Groovy Life, new limited edition fragrances for men and women celebrating "summer and the pure joy of life", this coming April:

Groovy Life Woman ~ developed by perfumer Jean-Christophe Herault, with bergamot, mandarin, freesia, ylang ylang, sea breeze, jasmine, magnolia, rose, iris, vanillla, musk and peach. Available in 15 and 30 ml Eau de Toilette.

Groovy Life Man ~ developed by perfumer Alienor Massenet, with notes of vetiver, green apple, chili pepper, grapefruit, geranium, clary sage, lavender, sandalwood and musk. Available in 30 and 50 ml Eau de Toilette.


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  1. Anonymous says:

    I must say that the armani ad looks as if they are trying hard to sex it up… the original model was not half as hot as this one! ;-)

    I posted about the original and I remember saying it was forgettable. :-P so I hope this one smells better. :-D

    The Sprits sound so unnapealing! :(

  2. Anonymous says:

    Yes, they are, and it's working!

    And agree on the Esprits. I never see the brand anywhere anyway.

  3. Anonymous says:

    What's next? Kenzo MaXx Power? :D

  4. Anonymous says:

    HA — probably!

  5. Anonymous says:

    Wow, I'm a little dizzy…what were they selling, again? The ad is pretty appealing, even if the model does look like he's positioning his armpit over a spray of “Attitude Extreme”.

  6. Anonymous says:

    I like to wear a lot of make-up on my (slightly less hot) torso too.

  7. Anonymous says:

    I think Armani was referencing the hard ridged pattern down the front of the bottle with the… um hard ridged abs down the front of the model.

  8. Anonymous says:

    Oh, Leopoldo, don't we all wear a torsoful of makeup?!!!

  9. Anonymous says:


  10. Anonymous says:

    There's a bottle in that picture???

    I guess I was distracted!

  11. Anonymous says:

    LOL — what bottle?

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