Alfred Sung Always ~ new perfume

Alfred Sung Always PerfumeAlfred Sung will launch Always, a new “wedding-oriented” sparkling floral fragrance for women inspired by Grace Kelly, next month.

Always was developed by perfumer Clement Gavarry; the notes include water lily, kumquat, neroli, pink peony, honeysuckle, orris absolute, sandalwood, patchouli and ambrette seeds.

Alfred Sung Always will be available in 50 and 100 ml Eau de Parfum, and in a 7 ml roller ball and matching body products. (via wwd)

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27 Comments

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  1. Katich
    Posted on 25 March 2009

    Ehh…I don’t think I’ll be needing any kumquat when I get married. That’s just me though.

    • Robin
      Posted on 25 March 2009

      You guys are tough on the kumquat today :-)

      • Katich
        Posted on 25 March 2009

        Hahah I have no hate for the kumquat, I actually like it quite a bit…
        I just would rather not be associated with something orange and bumpy when I walk down the aisle. Call me old-fashioned. ;)

        P.S. I’m currently waiting on my mini bottle of Kenzoair. Hopefully it will bring warm weather and sun with it…

        • Robin
          Posted on 25 March 2009

          Ah, hope you will love the Kenzo Air! Recently tried the Kenzo Air Intense, did NOT like it!

          • Katich
            Posted on 25 March 2009

            Haha yes the list of notes on that one made me apprehensive. I think I’ll take kumquats over that much cumin any day!

          • Joe
            Posted on 25 March 2009

            Ooh, R, I had been a bit curious about the KenzoAir Intense — where did you snag your sample? A perfume angel? It seems hard to find, so just as well that it’s not wonderful (or at least not to you).

          • Robin
            Posted on 25 March 2009

            Joe, Kevin bought a small bottle unsniffed (it’s pretty darned cheap) and sent me a sample. Too much cumin for me!

  2. flittersniffer
    Posted on 25 March 2009

    I am sure kumquat hadn’t been invented when Grace got married (in Fleurissimo)…

    • Robin
      Posted on 25 March 2009

      LOL…it certainly wasn’t in perfume!

  3. lovethescents
    Posted on 25 March 2009

    Doesn’t sound very original, and the ‘kumquat’ is an effective-sounding marketing strategy…citrus is so much less exotic sounding. I will sniff this once available.

    • Robin
      Posted on 25 March 2009

      I left something out…it will not go into widespread US distribution until the fall, although it will be on elizabetharden.com next month.

    • Daisy
      Posted on 25 March 2009

      Somehow kumquat doesn’t sound very appealing to me….sounds squishy. However, citrusy sounds very good to me today!
      I’m currently wearing PdN’s Cedrat Intense and LOVING it !!!
      Sparkly and upbeat! and that is so needed today with out gray, gloomy, rainy, wet, cold….did I metion gloomy (?) weather.
      In fact, I may go give myself an extra spritz or two of the Cedrat Intense….maybe the sun will emerge….sometime before JUNE!!

      • Daisy
        Posted on 25 March 2009

        that would be “our” gray gloomy weather….see? no preview button and you all are at the mercy of my bad bad bad typing skills!

        • Robin
          Posted on 25 March 2009

          Sorry…we might be able to find a way to preview and/or edit…when I get around to it, LOL…

          Trying hard to think if I’ve ever smelled kumquat in perfume — don’t know if I’d like it or not.

          • Daisy
            Posted on 25 March 2009

            Not to worry about the preview button. shhhh….but I never used it anyhow….but now I can blame my bad typing on NOT having it….so shhhh….can’t you see how this is better for my self esteem?

  4. monkeytoe
    Posted on 25 March 2009

    For me they can double the kumquat and subtract the water lily, but then I am no Grace Kelly.

    • Robin
      Posted on 25 March 2009

      LOL…I’m not much of a Grace Kelly either. If I want to feel like Grace Kelly, I wear Ormonde Jayne Frangipani.

  5. AugustAmber
    Posted on 25 March 2009

    I actually think Kumquats sound kind of delicious. Tangy and sweet.

    Not to be too off-topic, but from what I’ve read Grace Kelly herself was no Grace Kelly.

    • lilydale aka Natalie
      Posted on 25 March 2009

      I’ve read the same, but man oh man, she sure looked the part, didn’t she?

    • Robin
      Posted on 25 March 2009

      It would be really a drag to have to be “Grace Kelly” all the time, I’d imagine.

  6. asuperlongusername
    Posted on 25 March 2009

    What a pretty bottle. =o

    Personally think sparkling is for prom, not weddings.

    • Robin
      Posted on 25 March 2009

      Depends on how you interpret “sparkling”, I guess! I think of Ormonde Jayne as “sparkling” and it would be a perfect wedding scent. Actual glitter might be more prom-ish.

  7. SmokeyToes
    Posted on 25 March 2009

    This sounds like a really clean kind of powdery scent, probably clean patchouli to boot. I would be interested in what the bottle looks like in person though. Very nice lines.

    • Robin
      Posted on 25 March 2009

      I’d like to see that bottle in person too…it isn’t an expensive scent, so might be one of those that looks better in pictures.

  8. thenoseknows
    Posted on 27 March 2009

    Sounds Quite Fabulous! Am a big fan of Alfred Sung Fragrances (the Eponymous Fragrance is Incredibly Old-School Beautiful and a rare Fragrance to find, Encore, Is LUMINOUS! one of the best fragrances i have ever smelled!) and this Bottle looks absolutely Stunning. So clean and Simple and Pure, yet Expensive and Elegant! The notes don’t sound as SPARKLING as they may want it to be… Ambrette, Neroli, Orris Absolute? Sparkling is not what comes to mind when i hear those notes! But Love them all the same and Love Love Love Water Lily and Peony! Will be waiting for a Sniff!

    • Robin
      Posted on 28 March 2009

      I liked one of the AS scents (the earlier ones are now all discontinued, I think) but can’t remember which. It was Shi or Sha — the one that smelled like lilac.

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