Calvin Klein has launched a new interactive website, ckin2u, for their CK IN2U and CK IN2U Pop fragrances:
The ckIN2U.com website will open an exciting interactive virtual world and feature engaging widgets that easily migrate from the website to users’ social networking pages, allowing them to experience the brand in their own on-line worlds.
Designed as a ‘digital scavenger hunt’ and set in a sexy New York loft space, the website brings users into the virtual world of ck IN2U and alludes to what happened the night before. Certain clues prompt the user to engage in the site, while others are simply uncovered as they spend time in the loft sampling the fragrance or texting a friend.
(via prnewswire)
8 Comments
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I hate websites like that, and that apartment does not look sexy to me
I like these kinds of sites if something happens — but this is mostly promotional stuff & didn't interest me terribly. Nicely designed though!
I'm confused; how does a loft space become sexy?
Since most of their market is probably suburban teenagers, I think “loft apartment” is probably enough to be sexy.
Judging by the state of those not-so-virginal white sheets, I'd say I have a pretty good idea as to what happened the night before.
it looks really sparse… at least the ~*sexy loft space*~ has lots of book, right?
Books are always good
I'm sure that's the idea