Hearst Magazines Digital Media will partner with fragrance mastermind Michael Edwards to create a comprehensive online fragrance database called the Fragrance Finder. With information and recommendations for roughly 6,500 fragrances, the site is designed to help consumers find their ideal scents.
It will be featured on web sites for various Hearst titles, including Cosmopolitan, Esquire, Good Housekeeping, Harper’s Bazaar, Marie Claire, Redbook, Seventeen, Town & Country and cosmogirl.com.
— Read more in Michael Edwards Partners with Hearst at Cosmetic World. Michael Edwards also created the fragrance finder used at Sephora, and the online Fragrance Directory at the Fragrance Foundation.
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Interesting. I wonder how searchable this database will be? Will they make it so that you can pull up scents by notes and combinations of notes? That could be very useful.
I would think so…the online sephora scent finder works that way.
Only slightly related… I must confess that I really want to take the “Fragrance 101″ course on-line at the Fragrance Foundation. I don't know why; I'm just drawn to it. And, no, I don't work in the beauty or fashion industry. LOL! Curiosity is one of my besetting sins, maybe.
Another way to direct consumers to the latest pink marshmallow wet daisy essence of ethereal vanilla musk of the month. (I know, I know – bitter much?)
A better choice – Basenotes.net
Just sayin'.
That would be fun! There are also weekend classes in NY at Cinquieme Sens.
LOL — don't think the Sephora finder is as bad as that, although it does restrict to fragrances sold at Sephora. Assuming this new one will include more scents (?)
Lately I'm finding too many fragrances at basenotes with no reviews.
But you can still do the search, and the ME database won't have reviews either…just basic data.
Oh good. I am hopeful it's better than the sites I have found. Sephora's fragrance finder *now* match's me to the fragrances from the past and then matches everyone to what they sell. I don't want to smell like what I used to smell like. So I cheat, Type in fragrances I am interesting in. Osmoz places me in fruity or gourmand, in part because I like chocolate cake…I don' care for gourmand fragrances or too much fruit. I cheat on that one too.
I'm a bad girl, mostly because of chocolate cake.
Hopefully the new one will work better since it will have a larger database.
I think chocolate cake makes most of us bad girls…wait, are we talking scents or cakes? Here I was thinking about fragrances, now I'm thinking about chocolate cakes…clearly gonna be a long day.
lol In perfume, at least we can have our cake and smell it too. Oh heck go head and eat it too…the cake. Life is short and if chocolate shortens my life, I'd say it was probably worth it.