A tv spot for Lacoste's new Love of Pink. The music is Come Wander With Me (from the 1964 Twilight Zone episode of the same name), sung by Emilie Satt.
Advertisement
Recent reviews
Favorite articles
Advertisement
Shop for perfume
Subscribe to NST
Advertisement
From NST at Twitter
Vote for NST's Mood Board on FB and win a Zoya Nail Polish collection! http://t.co/MXHMN7I3
17 hours ago
16 Comments
Read more about commenting at Now Smell This.
I really like that! Wonder if it'll get any airtime here.
I think it's a great commercial — very cheerful & fun!
That's really pretty! Seems like I don't see too many perfume ads on TV anymore, though.
It kinda makes me think like the perfume will be a MASSIVE EXPLOSION of pinkness, which seems at odds with the serene, chill vibe the rest of the ad seems to want to convey.
Well, now I'll at least sniff the scent when I get a chance.
How odd! I spent ages looking for this song when it was used in another, smaller commercial a year or so ago.
http://video.google.nl/videoplay?docid=-2320293876441227019
The commercial is for an insurance company, but so pretty and serene.
I think it's a beautiful commercial!
IMO, it looks a bit like the Sony Bravia videos (the one with the balls).
Here in Belgium, there is a lot of buzz around it! They created the story of Kevin Polof (anagram of Love of Pink
), a guy who is desperately looking for a girl he met in the train. When the girl left the train, she forgot her pink scarf on her seat. That's for the story…
That guy put posters in the streets, pink scarves on statues… It's very poetic and the whole Belgian press is currently talking about it. Do they do the same in other countries?
For example, here is the link to one beautiful video they released: http://www.vimeo.com/2826182 … Now I recognize the girl from the commercial and make the link with all those artistic activities!
And here is the link to the blog they created: http://www.20jours.be but it is in french…
Anyway, if you see that kind of pink activities in your countries, it could be for Love of Pink!
I don't either — only on YouTube!
Doubt it will be that strong though…
Then I guess it worked!
Wow — awesome commercial! Glad you told me what it was for, I wouldn't have guessed.
How cute! Haven't seen anything that creative going on here.
The voice-over at the end says something about a financial solution always being near. Whatevs. I adore creative commercials as much as I loathe the pushy, run-of-the-mill ones – and I'll always be happy to see this one.
This one was inspired both by the company's logo (a couple holding an umbrella) and by a Magritte painting, the one with all the floating men in bowler hats.
No potential purchaser will be old enough to be unnerved by the memory of the haunting foreboding surrounding this song's original airing. This nine-year-old (in 1964) is super creeped out to hear the tune again.
I did not see that episode that I can remember — one of these days, mean to sit down & watch them all! You're right though, the target market isn't likely to know the show.
Commercials are getting better in the US, but they still aren't as creative as they are in Europe, sadly…