Calvin Klein will launch CK IN2U Heat, a pair of summer limited edition flankers to 2007′s CK IN2U, this coming March. (see also: last year’s CK IN2U Pop)
CK IN2U Heat for her ~ a “modern cocktail” of fruits and flowers, with notes of appletini accord, blood orange, orchid, frangipani, ginger, cedar, sandalwood and creamy musk.
CK IN2U Heat for him ~ the “sultry warmth of a summer evening”, featuring pear, coriander, caipirinha, maté tea, ginger, iris, vetiver and musk.
The Calvin Klein CK IN2U Heat fragrances will be available in 100 ml Eau de Toilette. (via cosmoty.de)
Other recent launches from Calvin Klein: Secret Obsession, CK One Summer 2009, CK One & CK Be “We are one”, Euphoria Spring Temptation, Eternity Summer 2009.
42 Comments
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As a brazilian, is very strange to see a perfume that contains… caipirinha! how would be the result?
Considering this is a drink made with vodka, sugar and lemon!
It just means that they've come up with some accord (or single aromachemical, I don't know) that they think smells like a caipirinha, that's all! And they're not the first to use the “note”…
those bottles look like they should contain some kind of alcoholic beverage to me
Good point and in fact the whole thing seems to have a booze theme – a bit weird when you consider that it's marketed to teenagers!
Poor Calvin Klein the glory days are gone.
So, really quite a smart marketing strategy…
I am looking at the last paragraph in your post, with other recent releases from CK and I am thinking shouldn't there be a limit on how many flankers a brand can put out in a year? LOL
I'd agree w/ that!
I don't know…doubt IN2U sold as well as Opium or CK One, but guessing it sold well enough!
Seriously — CK is nowhere near the worst! I ought to do a count, but think YSL might win.
Yep, splash on liberally, teens, then head out for a date. And when the nice policeman pulls you over, explain that the smell of booze is just an “appletini accord.” Just another fruity floral cocktail fragrance. Next!
While I'm sure there's a reason why cK is bringing our these two (they are obviously thinking about turnovers)…I'm not sure if the marketing people really thought about the implications of the names.
To be honest when I read the new names I immediately thought that some consumers might read the names like “ck into you heat for him” or “ck into you heat for her”, as if these are microwave dinners. (The shiny packaging looks like chic frozen food packaging IMHO.) Also, anything that further reminds me of u brew is just wrong as a fragrance flanker.
I hope I'm not being difficult–it's just what crosses my mind when I read the info.
Don't you see kind of a trend to use trendy alcoholic drinks in new fragrances?
Eg: Guerlain Homme contains Mojito, CK IN2U Caipirinha…
Cool Water has 19 fragrances including the women's versions.
The original Cool Water has 10 flankers.
I immediately thought of the commercials for KY His & Hers.
I'm also brazilian, and don't think is so strange. If I'm not wrong, Bahiana, by Maitre Parfumeur et gantier, uses this combination.
ME TOO! I didn't want to say anything! lol
Yes, absolutely — although it's not all that new. Bear in mind that Lubin made Gin Fizz back in the 1950s, and Caron had a champagne-inspired fragrance even earlier than that, and who knows what else…I'm sure I'm forgetting some.
I forgot that — and I love Bahiana!
That's impressive! But still guess YSL can beat it w/ flankers for Paris & Opium.
LOL!
Was going to ask what that was, then it came to me.
LOL at “chic frozen food packaging” — I don't like the packaging either. The original white bottles were much cuter.
The colors for CK and KY are nearly identical shades of pink & blue.
Bless your heart for not making me go into an explanation… **blushing**
The House Of Calvin is assuredly getting on my last good nerve with all these ridiculous Flankers! JESUS TO PIECES! How many do they intend on producing? just churn out trifle after cheap smelling trifle! it's not even comical any longer… Secret Obsession was nice, but it was a re-arrangement of Obsession! and not a very Inspired one at that! and all those Ck Summer Colognes… BLECH! then every season some new version of the other fragrances too… surprised there isn't a Secret Obsession one coming, sure there will be an Eternity one this spring as well. These Companies have become Soulless Shills for Worthless Product and it Besmirches then real ART of Fragrance Making, and god alone, Perfumery, TRUE PERFUMERY is a VERY High art, this just makes me mad! If they took the time to even make the things smell even GOOD i'd be ok, but they are almost all just Cheap, Linear, Classless, Intractable, Synthetic Abominations! BAH HUMBUG!
I would guess they'll go on producing them as long as people keep buying them….try not to look
I was so curious about Bahiana because of your excellent coments about it and because of the notes. I got a sample with a friend, and when i used the scent i thought it was so ok. A little citrusy, a little boozy, but so faint that within 3 hours i could barely detect it
Let's not forget Kouros!
1981: Kouros
1986: Kouros Eau de Sport
1993: Kouros Fraîcheur
2002: Kouros Eau d’Été (original Eau d’Été release)
2003: Kouros Cologne Sport
2004: Kouros Cologne Sport Eau d’Été
2005: Kouros Eau d’Été (2005 limited release reformulation of original Eau d’Été release)
2006: Kouros Eau d’Été (2006 limited release reformulation of original Eau d’Été release)
2007: Kouros Tattoo
2007: Kouros Tattoo Collector EDT Tonique
2008: Kouros Tattoo EDT Tonique
Thanks for pointing out the KY angle! I didn't say anything because I couldn't figure out a way to phrase it properly…glad you did! Boy, I suppose cK recognizes that desperate economic times calls for desperate measures.
LOL — that is FUNNY! Thanks.
Yeah, it is not a powerhouse. It does do better sprayed on lavishly than not, but still, it isn't a powerhouse. Still like it for a summery thing
Maybe they should just call them CK In Heat.
Maybe that's was the problem. I only had o tiny sample of it.
Argh…
It's like many sheer citrusy things — a little dab doesn't do it justice. But as I said, it isn't a powerhouse in any case, and MPG isn't cheap. I've almost bought it any number of times, but never followed through. Some day I'll find it on sale!
Maybe they could do a tie-in promotion together! His & Hers Yours & Mine, something for everyone!
Joop Go had some sort of alcoholic fizz note in it as well.
Thanks, forgot that one!
I really REALLY want to LOVE the juice !
Because the bottle is so gorgeous !!!
Man,, but the scent is boring and nothing new.
I even sprayed it on my skin and tried to smell it
as much as possible to convince myself to like it.
But,, I can’t
What a gorgeous bottle with the lame scent !
what a shame!