Ma Dame is the latest fragrance from Jean Paul Gaultier. The fresh floral fragrance…
…aims to celebrate today’s emancipated woman, as personified by muse [Agyness] Deyn, whose androgynous blonde crop and general all-round look embodies what Gaultier calls “style garçonne”.
True to the Gaultier ethos, Ma Dame is being positioned as a fragrance for edgy rule-breakers, who overturn established codes and reinvent fashion, unfettered by social and aesthetic taboos. (via moodieport)
Sound like fun? The commercial certainly is (if you missed it, see it here), and I'd say the fragrance, while not what you might expect from the ad copy, qualifies as well…
This week's subject is Rachel, who is in her early 20s and HAS NEVER WORN PERFUME. She needs our help. She'd like to find 2 perfumes, one for day and one for evening, and she'd be extra-happy if we'd recommend fragrances that are $150 or less. 
