Burger King Flame ~ new fragrance

Burger King Flame cologne

Burger King (yes, you read that right) has launched Flame, a new body spray for men:

The WHOPPER sandwich is America's favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.

Burger King Flame is $3.99, concentration and amount unknown, at Ricky's NYC. More information (well, some funny pictures, anyway, if you keep pressing the bottle to "spray") can be found at firemeetsdesire. Many thanks to Joe for the tip!

Update: I've posted the video spot here.

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  1. Anonymous says:

    O-M-G !!!!!

    just what I always wanted!!! To smell like fat burning on the grill… LOL

  2. Anonymous says:


  3. Anonymous says:

    I think LT in his book points somewhere that if asked what is men's fav fragrance he would say “bacon”.
    Someone has taken him too seriously, it seems.
    An additional proof of the numerous damages that book provokes, if you don't read it with a grain of salt ;)

  4. Anonymous says:

    Now we need a KFC for women, LOL…

  5. Anonymous says:

    Hey, at least this is a bargain compared to what you'd pay for most of the 5-star scents in PTG.

  6. Anonymous says:

    This is wrong on so many levels, but I suspect morbid curiosity will get the best of me eventually. After all, $3.99 is pretty cheap for a laugh. :D

  7. Anonymous says:

    Seriously, I had to think for a moment if it was April Fool's Day — “behold the scent of seduction — with a hint of flame-broiled meat.” You can't make up this stuff!! Thanks for the laugh.

  8. Anonymous says:

    Then do let us know how it smells! I think it's hysterical — kudos to BK's PR people.

  9. Anonymous says:

    Still waiting for someone to launch a chinse take-out perfume.

  10. Anonymous says:

    Remember that TV ad for Taco Bell? Two women standing at a bar, one pulls a burrito out of her purse and all of a sudden there's a group of men around her four deep. Eau de chimichanga, anyone?

  11. Anonymous says:

    And I thought I was seeing things when I read ROAST BEEF in the responses to yesterday's CB article.

  12. Anonymous says:

    Love the name, 'Flame'. (giggle, giggle)

    I can't wait to smell it!

  13. Anonymous says:

    Am I the only one totally creeped out by that King guy up there?

  14. Anonymous says:

    Definitely not the only one!

  15. Anonymous says:

    No you're not alone in this……

  16. Anonymous says:

    I Am (Burger) King!

  17. Anonymous says:

    The body on the picture is all askew…the face looks pasted on…


  18. Anonymous says:

    I assume it's supposed to look creepy and/or funny…

  19. Anonymous says:

    GuerlainGirl, sometimes they're too good to be true :-)

  20. Anonymous says:

    HA — see, Roy Rogers or Arbys should have picked that one up…

  21. Anonymous says:

    The very idea makes me ill. Grotesque ill-advised nonsense.

  22. Anonymous says:

    Behold the scent of seduction, with a hint of flame-broiled meat…

    is this a joke?

  23. Anonymous says:

    ROFL!!! It's not nice to make Mama spit out her tea!
    There are some stockings on my list that would LOVE this!LOL!
    thanks for a great laugh!

  24. Anonymous says:

    Reposted for Kayliana to remove profanity:

    On December 16, 2008 Kayliana said:

    Doesn't this make you want to cherish the 'fumes you've got and get the [bleep] out of the fragrance world???!!! Because it's all going downhill from here folks! More than scary… just SAD!

  25. Anonymous says:

    I forgot that one! Will have to see if it's on YouTube…

  26. Anonymous says:


  27. Anonymous says:

    Amanda, the product is real, but yes, I'd guess it's something of a joke. Guessing I find it funnier than many of you — this cracked me up!

  28. Anonymous says:

    Sorry to bleep you Kayliana!

    Again, I seem to be getting more of a kick out of this than many of you…I think it's hysterical.

  29. Anonymous says:

    I just smelled the CB roast beef one last week and I must say it WAS a bit like Arby's! Hilarious. I would be afraid to wear it lest I be pursued home by packs of wild dogs.

  30. Anonymous says:

    I agree; I think this is pretty adorable. Maybe someone at BK read Perfumes: The Guide and decided to finally produce a smell to drive men wild!

  31. Anonymous says:

    That's a total riot! Thanks for sharing!!

  32. Anonymous says:

    No – he freaks me completely out. I remember one of the early ads where that guy wakes up to see the king next to (or in) the bed – I would have screamed myself silly and probably had a heart attack.

    The fragrance is hilarious!!!! Although if it smells like flame-broiled meat they really need to be marketing it to man-hunting women!

  33. Anonymous says:

    Can you imagine the HORROR if this should turn out to be a pleasant smell……

  34. Anonymous says:

    It is hilarious…I love that accord series!

  35. Anonymous says:

    ….or Swanson's Frozen Entrées!

  36. Anonymous says:

    Glad both of you got a laugh out of it :-)

  37. Anonymous says:

    Thanks NowSmellThis for this gem.

    I find this cologne to be less offensive than the Penn State one, agreed?


  38. Anonymous says:

    Burger King's advertising seriously annoys me…
    like first there was the “I Am Man Hear Me Roar” commercial, and now they have that one where they go into the jungle or something

  39. Anonymous says:

    The name is perfect :-)

  40. Anonymous says:

    Neither of them offend me in the least…

  41. Anonymous says:

    I've managed to miss both ad campaigns…I guess if you want to get my attention, you pretty much have to launch a fragrance.

  42. Anonymous says:

    Their latest campaign for the “Whopper Virgins” is riling up a lot of people for introducing junk into the diets of various indigenous peoples. Whatever. Anything is better than that scary-ass King!!

  43. Anonymous says:

    Whoppers are gross, they're lucky they've never heard of them!!!

    I thought the King was kind of funny.

  44. Anonymous says:

    Which sign of the apocalypse is this? I've lost count.

  45. Anonymous says:

    I'm watching the thing for the Whopper Virgins campaign on the website

    they are in Romania and Thailand.

    idk if these countries have Burger King but they do have McDolands

    lol the BK people probably thought Hostel was an accurate representation of Slovakia, too

  46. Anonymous says:

    Now see, this, to me, is not a sign of the apocalypse. That 3 of my favorite perfume houses released melony aquatics this year — THAT is a sign of the apocalypse.

  47. Anonymous says:

    No! He scares the crap out of me! He looks like a mad serial killer. Little children will need therapy.

  48. Anonymous says:

    What I want to know is- can you purchase it at the drive through?

  49. Anonymous says:

    Yeah baby, we like our beefcake plenty hot. But do we really want to smell like it?

  50. Anonymous says:

    LOL!!! So glad I'm not the only one who's scared. (The Jack in the Box guy freaks me out, too.)

    Lilydale I'm running…

  51. Anonymous says:

    You'd think they'd sell the stuff at Burger King, wouldn't you? But if they do, they're not saying.

  52. Anonymous says:

    Somebody must…

  53. Anonymous says:

    There once were “Home of the Whopper” briefs for men… Think I'll buy this juice as a Christmas present to my ex, who is a vegetarian, and explain that he is to wear it when he has short-term custody of the two dogs (irregular visitations).

  54. Anonymous says:

    I always wondered how that got that “flame broiled” taste on those lil frozen beef patties of theirs and could never, no matter how I tried, spot the fire pit in my local BK. Now we know. Spritz spritz!

  55. Anonymous says:

    Who knows? Perhaps it's piped through the vents?

  56. Anonymous says:

    When I was a kid I used to love the scenes in Little Rascals or 3 Stooges when they'd put a slice of meat into their shoe to cover up a hole in the sole – and then all the dogs in the area would chase them down the street.

    I wonder will this stuff have the same effect on canines?

    (Actually, I can't wait to try it. Four bucks well-invested! Also, I'd leave it out so people could see it… What a panic!)

  57. Anonymous says:

    I agree!! Melony aquatics are awful and there's far too many. I'll take flame broiled meat over melony aquatics anyday.

  58. Anonymous says:

    That 'bacon' quip was made years ago by someone on MUA: she never got a credit for it.

  59. Anonymous says:

    My husband and I think this is really a clever way for BK to boost normal sales – not so subliminal advertising. I emailed this to him, and when I asked him what he wanted for dinner later on, he, said….BK! (and since we never eat fast food, it's quite funny). And yes, we did end up eating BK.

  60. Anonymous says:

    Oh. My. God. That last scene where the King beckons to you seductively totally creeped me out. So wrong in so many ways.

    On the other hand, I could definitely go for a bacon fragrance…maybe a blend of bacon AND coffee…mmmmmmm…

  61. Anonymous says:

    Point taken.

  62. Anonymous says:

    LOL — I missed the briefs too!

  63. Anonymous says:

    And the workers, no doubt, carry the smell home with them without having to invest the $3.99…

  64. Anonymous says:

    Yeah, I was amused that they featured Romania considering when I was last there it seemed that everyone under 30 was double fisting McFlurries. Hamburgers are actually a very traditional Romanian food, so I don't think too much damage was done.

  65. Anonymous says:

    I sure did when I was a teenager. The family dog loved it too! Suzie would hop on me and lick me to death!

  66. Anonymous says:

    I waitressed for many years, and it seems to me now that all of my clothes, no matter where I worked, smelled like old salad dressing. Blech.

  67. Anonymous says:

    Let us know how it works on that score, LOL…

  68. Anonymous says:

    I think it's clever too. Still don't like Burger King though — I'm a Wendy's fan. Nobody makes good fries these days though :-(

  69. Anonymous says:

    Finally, a gift that every male (even the dog) in the family will enjoy.

  70. Anonymous says:

    Coming soon from Denny's, perhaps ;-)

  71. Anonymous says:

    Offensive was probably the wrong choice of word.

    In the end, I guess we should have seen this coming…after all one of the major players in the industry foreshadowed this in the naming of their company….International Flavors & Fragrances.

  72. Anonymous says:

    I'll have 2 whoopers, 2 frys , 2 small Cokes and a couple of Flames please.

  73. Anonymous says:

    LOLLLLLLLLLLLLLLLLLL, That is sooo funny. I think it's made as a joke or for men to have a gag gift. I might even play a joke on someone with it, just to see their reaction. If they think it's a new perfume and then smell a burger…. I'd be careful who to trick though. lol

  74. Anonymous says:

    I wonder if they'll put a mini bottle in the kid's meal?

  75. Anonymous says:

    Hey Robin, so did I, for a long time. The tips made up for not getting minimum wage. Actually not a bad living. Nobody works as hard or has to be as many things as a waitress. I always came home with a greasy face and hair-but my man was never turned on. But maybe if he wore Flame…”Oh darling, I love the smell of cooked animal flesh, I can never get enough!”

  76. Anonymous says:

    So true! They are thicker too then the other fast food joints. They are the best at what there is. I love their oriental chicken salad with the oriental dressing.

    Maybe they'll come up with a “Wendy” fragrance for teenage girls.

  77. Anonymous says:

    -and the king needs to hit the gym too! uhg, look at those legs!

  78. Anonymous says:

    There was a study that found that young men's favorite smell was fresh money. Maybe it's time for J.P.Morgan Chase to come out with a fragrance.

  79. Anonymous says:

    If they come out with a Stouffer's Mac n cheese, my son will wear it!

  80. Anonymous says:

    Actually it was really hard to give up — all that cash! But it was tiring. I couldn't do it now.

  81. Anonymous says:

    They're not his legs, I don't think, & was trying to decide if they were even men's legs at all? Hard to tell.

  82. Anonymous says:

    So true. I'll bet everything in your clothes hamper, even after laundering, came to smell like the restaurant. When I was a teenager I worked in a burger joint (which shall remain nameless). After two weeks I smelled like a french fry, no matter what I did to fight it. So did all of my clothes, not just my uniform. Come to think of it, maybe the most important note in the perfume shouldn't be the burger, but the scent of potatoes deep-fried in lamb fat.

  83. Anonymous says:

    You're right, he's got flabby thighs! Probably a result of eating Whoppers!

  84. Anonymous says:

    Yep! The worst thing was coming up with winter outer-wear that you didn't mind washing every time you worked. Ugh.

  85. Anonymous says:

    He he he. This topic will never get old. It's just plain fodder for comedy!

  86. Anonymous says:

    The company that runs Burger King ad campaigns (Crispin Porter + Bogusky) has a habit of creating these weird viral campaigns. The last one I remember was “Subservient Chicken”- it was a video clip where you could tell a man in a chicken suit what to do. If you typed in something obscene he'd wag his finger at you- “No No No” I don't think it's too big a leap of imagination to think that this is from same folks. And boy does it have people talking. When I showed it to my co-workers they all screamed at the sight of the King, and wanted bleach for their eyes.

    But I still want a bottle.

  87. Anonymous says:

    So true!

  88. Anonymous says:

    I think it's funny too — it's really too bad they aren't selling it at BK.

  89. Anonymous says:

    LOL — I missed “subservient chicken”, that's pretty funny too.

  90. Anonymous says:

    Sate your curiosity – if not your hunger, and check out my review of “Flame” on my YouTube perfume review channel, KatiePuckrikSmells. Go to:
    I do like that the Burger King campaign is an acknowledgment of the importance of perfume in our culture.

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