Burger King (yes, you read that right) has launched Flame, a new body spray for men:
The WHOPPER sandwich is America's favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.
Burger King Flame is $3.99, concentration and amount unknown, at Ricky's NYC. More information (well, some funny pictures, anyway, if you keep pressing the bottle to "spray") can be found at firemeetsdesire. Many thanks to Joe for the tip!
Update: I've posted the video spot here.