Will you answer the calling?

Sean Combs of Sean John in a new promo spot for the recently released I Am King fragrance. This one is around 5 minutes long; there is a longer version here where Diddy talks to the camera and explains that the film is his audition for the James Bond role, and dedicates the I Am King fragrance to Martin Luther King, Barack Obama and Muhammad Ali. That one is over 6 minutes.

Found via Techcrunch, where blogger Michael Arrington declared: “This is, officially, the worst thing I have ever seen on the Internet.”

Update: if that wasn't enough Diddy for you, check out his new billboard in Times Square.

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38 Comments

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  1. Anonymous
    Posted on 26 November 2008

    Finally, someone has come up with a fitting tribute to those three great men: cheap cologne.

  2. Anonymous
    Posted on 26 November 2008

    Ah. The simple musings of a humble man. How refreshing. :-P

  3. Anonymous
    Posted on 26 November 2008

    can you imagine what's going thru the heads of the 'belted unitard twin' models? lord, that joker reminds me of this guy i went to college with. completely full of himself, no idea of how hilarious it all is from the outside. what a riot!

  4. Anonymous
    Posted on 26 November 2008

    Note to Diddy/James Bond's women: Look into pants.

  5. Anonymous
    Posted on 26 November 2008

    LOL — exactly.

  6. Anonymous
    Posted on 26 November 2008

    Humble is not his strong point — based on this ad, I'd say his strong point is looking bored. Why does he looks so bored? Seriously, he doesn't crack a smile once, or even look interested in anything that is happening around him.

  7. Anonymous
    Posted on 26 November 2008

    It looked to me like NOTHING was going through the heads of the belted unitard twins. Seriously, they look as bored as Diddy.

  8. Anonymous
    Posted on 26 November 2008

    that's what happens when you try to look enigmatic/mysterious and completely fail at it. Of course, perhaps he was taking inspiration from the Monty Python bored cat sketch.

  9. Anonymous
    Posted on 26 November 2008

    Pants, schmants, we don't need no stinking pants ;-)

  10. Anonymous
    Posted on 26 November 2008

    Call Confuse-A-Cat, stat! :-)

  11. Anonymous
    Posted on 26 November 2008

    I'm amazed that billboard is large enough to contain his massive ego.

  12. Anonymous
    Posted on 26 November 2008

    What grabbed me was the notion “This is, officially, the worst thing I have ever seen on the Internet.” Even by this term, the “movie” failed to hold my interest past 2 minutes. Let me know if I missed something and I might try to watch it again.

  13. Anonymous
    Posted on 26 November 2008

    Yawn, He needs to get over himself. This is over the top pretentious and silly.

  14. Anonymous
    Posted on 26 November 2008

    Well, some was left over for the movie.

  15. Anonymous
    Posted on 26 November 2008

    No, it's actually pretty dull. Not the worst thing I've seen on the internet — in fact, have seen worse perfume commercials — but it's sort of sad. Rich people doing rich people things and looking bored while they do them.

  16. Anonymous
    Posted on 26 November 2008

    I wonder if he doesn't hire people who level with him? Because someone should have told him how absurd (and boring) this movie is.

  17. Anonymous
    Posted on 26 November 2008

    If I had to spend all my time in his presence, I'd look bored too. You can run away, but you can't escape yourself…

  18. Anonymous
    Posted on 26 November 2008

    Real Men don't smile, maybe?

  19. Anonymous
    Posted on 26 November 2008

    Ooh. Tough crowd here today! Ha!

    Audition for the James Bond role? Are they casting? Does he actually act?

  20. Anonymous
    Posted on 26 November 2008

    Yes, as usual.

    No, I think he was just trying to make the point that it was time for him to be James Bond, or time for there to be a black James Bond in general or something.

  21. Anonymous
    Posted on 26 November 2008

    I especially liked the tux-and-SeaDoo combo! How cool is THAT?Go, Diddy, GO!!

  22. Anonymous
    Posted on 26 November 2008

    *jaw drops*

  23. Anonymous
    Posted on 26 November 2008

    He *sounds* bored in his songs

  24. Anonymous
    Posted on 26 November 2008

    LOL!

  25. Anonymous
    Posted on 26 November 2008

    Yep.

  26. Anonymous
    Posted on 26 November 2008

    Oh, boy. I barely made it past a minute. Snore! I just don't get why this was made – ?

    “Out, out, brief candle! Life's but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing.” Macbeth Quote (Act V, Scene V).

  27. Anonymous
    Posted on 26 November 2008

    Perhaps he's not smiling because he nicked himself shaving. No, not his face…

  28. Anonymous
    Posted on 27 November 2008

    *yawwwwwwwwwwwwnnnnnnnnn* This ad REEKS of SUPREME ARROGANCE.
    (Every time I see his face — or hear him talk — I get the sudden impulse to roll my eyes. )

  29. Anonymous
    Posted on 27 November 2008

    IT IS the worst thing I have seen in the internet, honestly, it is the worst directed and cut video! I am not a pro, but even I can see it!
    The scent will be okay though, but to name it along with these people is embarassing.

  30. Anonymous
    Posted on 27 November 2008

    So far, am not hearing good things about the scent either, which is too bad because I thought the original scent for men was pretty good.

  31. Anonymous
    Posted on 27 November 2008

    It's hard not to.

  32. Anonymous
    Posted on 27 November 2008

    Are you sure you mean bored? Maybe it's all the expression a single-cell brain can manage. Brainlessness and conceit are a scary combination. Would someone kindly explain what he has to do with anyone that has actually achieved something?

    By the way, I didn't watch it, thank you.

  33. Anonymous
    Posted on 27 November 2008

    Have to admit though, the guy *does* wear a tuxedo well…musicians like him, Kanye West, and Mos Def have really changed the image of rappers in terms of urban-preppy style.

    And the unitard twins are so ridiculous that I've got to smile (just like Bond girls make me laugh).

  34. Anonymous
    Posted on 27 November 2008

    The key to watching this bit of dull pomposity is FAST FORWARD, FAST FORWARD…

  35. Anonymous
    Posted on 27 November 2008

    Perfect.

  36. Anonymous
    Posted on 27 November 2008

    I can't explain anything, I don't pay any attention. Obviously many people adore him!

  37. Anonymous
    Posted on 28 November 2008

    Snowcrocus, the girls are funny, if less intentionally so, perhaps, than in Bond.

  38. Anonymous
    Posted on 28 November 2008

    Yep.

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