Here it is, the new Sofia Coppola spot for Miss Dior Chérie, starring model Maryna Linchuk. The music is Brigitte Bardot singing Moi, Je Joue.
I'm still kind of fond of the fake version, myself. New print ads below the jump as well.
And the print ads, via Images de Parfums:
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I love Sophia Coppola's work, and this is a charming commercial. But.. seeking permission to express just a bit of puzzlement…
Wow. That was SHORT!!!
What, J?
The reference to “The Red Balloon” bothers the pedantic part of me… because (spoiler!) the end of that movie is so bittersweet. The boy's beloved balloon has been exiled by everyone he knows, and destroyed by all the neighborhood bullies, and he's in tears! The other balloons take him away all the violence and prejudice and authoritarianism of his life. Paris has *not* been a very happy place for him!
Okay, reading too much into things, as usual!
Ah…didn't even think of that, it's been so long! I wonder if it is still obligatory viewing in elementary schools, and therefore if others will catch the reference?
Ah well, you know, Miss Dior Cherie is so happy that such things do not trouble her — life is all flowers and kisses
What was that… what happened.. all I saw was some balloons and a girl. Hmmm.
I thought of The Red Balloon when I saw this ad with the balloons & Paris, too! (That film still makes me cry…) And also Mary Poppins, for some reason…maybe the way she so effortlessly rises?
That's the whole thing
(I seem to remember a longer version airing during last week's episode of, uh, “Gossip Girl.” And now I have no secrets left.)
Indeed, you do not! Then you might be interested in this:
http://www.themillionsblog.com/2008/11/gossip-girl-and-new-yorker.html
I like the 60s innocence of the ad; that almost new wave bright and bubbly modishness is captured well by Coppola. Though give me Cat Power over Bardot's rather strained (but nonetheless charming) vocals, any day.
It's a nice ad, but not as thrilling as I expected. I still like the fake Cat Power ad better.