Next April (May in the US), Avon will launch Ironman, a new fragrance for men created in collaboration with World Triathlon Corporation's Ironman brand. The fragrance spokesperson will be Ironman competitor Matt Miller; the tag line is “Anything Is Possible”.
The Ironman fragrance is described as “a victorious fusion of energizing citrus and exotic spices spiked with rich woods”. The notes include ginger, sparkling lime, violet, nutmeg, rain mist accord, vetiver, patchouli, cedarwood, wiliwood accord and tree moss.
The bottle cap is meant to look like a bike grip, and the outer packaging will feature icons for running, swimming and cycling. (via prnewswire)
Other recent launches from Avon: Cynthia Rowley Flower & Petal, True Glow, U by Ungaro, Bond Girl 007, Tahitian Holiday, Make Me Smile, Make Me Wonder, Fire Me Up, Patrick Dempsey Unscripted.
11 Comments
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Man is that an ugly bottle or what? It looks like a mutant green/black olive.
LOL! But it's a MANLY mutant olive.
LOL this is by far the FUNNIEST perfume description/bottle of the year. VICTIORIOUS combination! LOL. Anything is possible – even a the ugliest bottle ever. Is Spiderman going to be launched next?
Yeah! Scents inspired by superheroes! WonderWoman, Batman, Spiderman.
Wolverine would be a very animalic…. See where I'm going here, people?
You guys aren't lining up to buy Ironman, are you?
“Anything is Possible”… wait, isn't that the slogan for Depends (adult diapers)? I almost fell out of my chair laughing!
Someone call Kimberly-Clark on that one!
LOL — you guys are vicious today!
The Ironman logo made me take a second look, but I remain skeptical about Avon products in general. I kinda dig the outdoor gear vibe of the bottle – it is definitely not “pretty”, and isn't trying to be, anymore than my Timex Ironman watch is. The list of notes sounds appealing, but we all know what that's worth, right? Still, given the chance to sniff this, I would.
Skeptical because you haven't liked what you've tried, or for some other reason? I never get to try any of them so no idea if they do a good job or not.
I think it is just from childhood memories of Avon ladies and a general sense that Avon is sort of tacky. But I would love to be clued in if I am completely off base.
I'd love to be clued in too! Wish it were easier to get Avon samples.