Comfort in familiar brands

Market data from the NPD group for luxury fragrances in 2007 showed that they failed to match the success of their counterparts in the luxury skin care and make-up categories, with overall sales slipping 1 percent to $2.5bn

However, sales of fragrances that have been on the market since 2006 or before grew by two percent suggesting that consumers are returning to well-known and trusted products.

“It may be that consumers are finding comfort in familiar brands because of the crowded marketplace,” said NPD analyst Karen Grant.

— From Stars launch new fragrances in time for Christmas at Cosmetics Design.