My heroes are the people who try to stay true to their vision despite the industry and its pressure, the ones fighting against soulless products, the ones making sure there is a connection between the juice, the name, the packaging and the positioning: anybody who loves the product enough to make sure it will be done right. How do you expect an emotional response to a product that you don’t love yourself?
— Perfumer Cecile Krakower, quoted in Marian Bendeth’s Scent Treks Through Time series at Basenotes.
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Joy by Patou, is a soul. Covet Bloom by poor SJP might have, and probably is, her heart and soul. Does a product have a soul if it smells pretty but uninspiring?
-Becca
Yes to Joy! Covet Bloom — gosh, I can't believe SJP even likes it. Maybe that's just hopeful thinking.
That looks like a nice series of articles; I'll need to read into them when I get a bit more time.
Do — great reading.