In the end, what do these controversial ads cost the companies involved? Depends on who you talk to. In some cases, say pundits, such controversies actually provide millions of dollars of free advertising to the products involved.
— From Calvin Klein's Latest Controversy, an article in Women's Wear Daily about the “banned” ad for Calvin Klein Secret Obsession.
4 Comments
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It's not like CK hasn't been pushing the envelope for going on 30 years now. Brooke Shields…helloooo??? I love how they get slammed repeatedly, but antics from companies such as Abercrombie and Fitch make a short-lived advertising splash and everyone manages to move on.
At least Mendes is acknowledged to be completely nude, so no one can claim a “wardrobe malfunction.”
Yep! They are enjoying getting slammed, I'm sure. It isn't like anybody on earth wouldn't know you couldn't show that ad on TV in the US.
“This development is not entirely a surprise for the U.S. market,” said Tom Murry, president and chief operating officer of Calvin Klein Inc.
Really ???
I like the add
It will never be shown on TV but, then again, very few perfume adds are shown on TV anyway .(only the Stetson's rugged all-American coyboy/girl are approuved by the censors)
The print add seems very tame compared with the Opium one with Sophie Dahl, the Black Orchid or of the M7 add.(the full frontal one used in Europe)
I guess they do what the magazine coverage after all…
There is another print ad than the one I've shown here, although guessing you've seen it, and you're right — still not as racy as those others.