Ralph Lauren Notorious ~ new perfume

Ralph Lauren Notorious fragranceRalph Lauren’s next fragrance for women will be Ralph Lauren Notorious, due for launch next month. Notorious was inspired by the “film noir classics of Alfred Hitchcock and other Hollywood greats”.

Notorious is an oriental fragrance developed by perfumer Olivier Gillotin. The fragrance notes feature black currant, pink peppercorn, bergamot, chocolate cosmos, white frost peonies, carnation, patchouli musk, vanilla and iris.

Ralph Lauren Notorious will be available in 50 and 75 ml Eau de Parfum and in matching body products. It will be exclusive to Bloomingdales through August. (via wwd) Update: see a review of Ralph Lauren Notorious.

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46 Comments

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  1. Anonymous
    Posted on 27 June 2008

    Bloomies must have very persuasive buyers to get two mass market exclusives in a row.
    I don't think this scent is going to reel me. I like chocolate and I like cocktails, but if I want to smell like that, I put on Angel.
    I tried and bought Sensuous last night and I think it's going to put me off needing anything else for a looooong time. It's got a bit of the same feel to me as my beloved Chaos, the part I loved best, where the scent was a tiny bit sweet under the incense.

  2. Anonymous
    Posted on 27 June 2008

    Love the name, hope the juice lives up to it.

  3. Anonymous
    Posted on 27 June 2008

    I love carnation in a fragrance, and in general, like orientals. I'd be interested in trying it.
    My Aunt formerly was a buyer for Bloomies, I'd be interested in picking her brain to see how the buyers operate.

  4. Anonymous
    Posted on 27 June 2008

    So glad you liked Sensuous! Many people seem to be finding it too bland or dull — I really think it's wonderful.

  5. Anonymous
    Posted on 27 June 2008

    I like the name & the ad, too. Not so sure about the notes, but we'll see…

  6. Anonymous
    Posted on 27 June 2008

    I know very little about how these things work, but I thought you got an exclusive by coughing up advertising money & promising promotional things & whatnot.

  7. Anonymous
    Posted on 27 June 2008

    It *is* wonderful. :-)

  8. Anonymous
    Posted on 27 June 2008

    Hmmmm. I like that it's inspired by a Hitchcock film, (one of my faves, too) and it does contain my two favorite floral notes in a fragrance- iris and carnation- but I'm a bit wary. I've been thoroughly underwhelmed by most recent Ralph Lauren fragrances. I love the original Lauren and Safari, but everything else has been bland at best, in my opinion. We'll see!

  9. Anonymous
    Posted on 27 June 2008

    I've been pretty much underwhelmed too…in fact, I haven't worn a RL fragrance since Lauren was “the thing”.

  10. Anonymous
    Posted on 27 June 2008

    Love the concept, but this ad looks a little sleazy to me. I mean, is that Carmen Electra or an anonymous knock-off? Nothing about this says Ingrid Bergman to me… particularly not the chocolate cosmos!

  11. Anonymous
    Posted on 27 June 2008

    Really? The ad doesn't strike me that way. She is a French actress I've never heard of: Laetitia Casta.

  12. Anonymous
    Posted on 27 June 2008

    Ah! I did not recognize her face, but I do remember her name. She is a former Victoria's Secret and Sports Illustrated Swimsuit model. Back to the point, the ad probably wouldn't rub me one way or the other were it not for the supposed referencing of a classic Hitchcock film.

  13. Anonymous
    Posted on 27 June 2008

    laetitia casta is famous for being one of the few french beauties to serve as the model for marianne (marianne is the symbol of france, a mythical female figure that symbolises the republic)

  14. Anonymous
    Posted on 27 June 2008

    To me, she is channeling Lauren Bacall + Victoria Lake. Though, to be fair, Bergman did have a similar hair thing going on in “Notorious.”

  15. Anonymous
    Posted on 27 June 2008

    Thanks!

  16. Anonymous
    Posted on 27 June 2008

    Yes, she looks very LB to me too, more than like IB. She needs to put her head down just a tad more though.

  17. Anonymous
    Posted on 27 June 2008

    Yes. She does for L'Oréal ads body stuff because of her statuesque figure. She has only recently become an actress. She is truly gorgeous.

  18. Anonymous
    Posted on 27 June 2008

    Stupid scrambled sentence should read: 'She does ads for L'Oréal body stuff…..' LOL!

  19. Anonymous
    Posted on 27 June 2008

    I'm just not sure that list of notes says Hitchcock's “Notorious” — or any films noirs for that matter — to me…. I'm trying to think of a more appropriate, snarky film comparison, but my brain is tired.

  20. Anonymous
    Posted on 27 June 2008

    :) Yup, and then she should ask us if we know how to whistle…

  21. Anonymous
    Posted on 27 June 2008

    I tried the Notorious last week – I really, really liked it. It won't replace my beloved Safari, but I'm going to get this when it launches.

  22. Anonymous
    Posted on 27 June 2008

    That chocolate cosmo note is throwing me off. First of all, is it cranberry juice and chocolate? Because, ew. Also, I cannot see a Hitchcock gal drinking one. Wouldn't they drink less… girlie stuff? Finally, would they /smell/ like one?

    The rest of it isn't really sounding like my thing, either. And the ad/ bottle… I could go either way.

  23. Anonymous
    Posted on 27 June 2008

    I thought they meant the drink too, but read today on MUA that there is a flower called chocolate cosmos. So perhaps that is what they mean, or more likely, just has a random chocolate note of some sort.

  24. Anonymous
    Posted on 27 June 2008

    It's ok, I knew what you meant :-)

  25. Anonymous
    Posted on 27 June 2008

    Any comparison to anything else?

  26. Anonymous
    Posted on 27 June 2008

    Joe, it doesn't sound very film noir. My brain has been tired all week!

  27. Anonymous
    Posted on 27 June 2008

    I think the Advert is STUNNING! Very Old School Glamourous Made Modern, The Bottle is Pure Chic and the scent sounds like it will be typically Ralph Lauren, which is to say, Classy, Elegant, Refined and Quite Lovely. this is one to go in the “HAVE TO GET “Column! I have been a fan of all Mr. Laures Fragrances (with the exception of those “Ralph” Fragrances and their endless flankers, DRECK! yet even some of those have their charm i mus say) and Adore Lauren and Safari and Romance and even the discontinued Glamourous, Which i think Mr. Lauren should relaunch (it was Luminously Lovely!) So, Here's to hoping it is as satisfying a scent as i assume it to be!

  28. Anonymous
    Posted on 27 June 2008

    Ooh, that's a tough one. On the same day I also tested EL Sensuous and Bvlgari's Jasmine Noir. There is a warmth that is similar to both. Or maybe I was just confused by the time I tried the Sensuous.

    Bottom line: I need to go back to it. I didn't pay enough attention. I'll let you know!

  29. Anonymous
    Posted on 28 June 2008

    I thought of the flowert, but I am a gardener. Of course the flower gets it's name because it is supposed to smell of chocolate–haven't had the opportunity to experience it, myself. It's popular because of dark flowers/foliage.

    (erm, Should that say it's popular because of its NOIR flowers/foliage???)

  30. Anonymous
    Posted on 28 June 2008

    I was thinking about it last night, and I don't remember thinking it was gourmand at all. I was struck by the floral notes. Yes, Chocolate Cosmos refers to the flower, not a drink.

  31. Anonymous
    Posted on 28 June 2008

    Ok, thanks!

  32. Anonymous
    Posted on 28 June 2008

    Sounds like you need a bottle…

  33. Anonymous
    Posted on 28 June 2008

    Good then, hope it won't be overly sweet.

  34. Anonymous
    Posted on 28 June 2008

    I was hoping “chocolate cosmos” was a delicious euphemism for “dark matter.” Oh well.

  35. Anonymous
    Posted on 28 June 2008

    LOL — if and when dark matter finds its way into perfume, I'm thinking it will not be in the RL line. But never say never.

  36. Anonymous
    Posted on 28 June 2008

    I am looking forward to smelling this. I cannot really imagine how those notes will smell together. The advertisement is really nice. She is lovely.(I do like many Ralph Lauren fragrances, so this will be fun, hope it comes out in Europe)

  37. Anonymous
    Posted on 29 June 2008

    No, not sweet at all.

  38. Anonymous
    Posted on 29 June 2008

    Assuming it will be in Europe — usually Lancome launches overseas before they do here — but the article didn't say.

  39. Anonymous
    Posted on 29 June 2008

    I apologize if this has already been asked and answered, Re: distribution. This is exclusive to Bloomingdale's through August. After that will it have a wider distribution?

  40. Anonymous
    Posted on 29 June 2008

    OMG, I wish I was a perfumer so that I could develop “dark matter accord”. What an awesome thing that would be. Have no idea what it would smell like – perhaps similar to the smell of space we were talking about a few months ago. Christopher Brosius, are you listening? We need “dark matter accord”.

  41. Anonymous
    Posted on 29 June 2008

    Yes — after that I'm sure it will be everywhere.

  42. Anonymous
    Posted on 29 June 2008

    He could do it!

  43. Anonymous
    Posted on 9 July 2008

    I cant wait for this fragrance. I have had a sneeky smell of this from the head office launch in London a couple of months ago and WOW … its amazin .. like nothin else on the market. When they tell you this is what a james Bond girl would wear you can believe it. it sits more with the likes of tom ford, chloe and the chanel brands.. CANT WAIT

  44. Anonymous
    Posted on 9 July 2008

    Interesting, just heard from someone else that it was awful. Will look forward to smelling it; perhaps it is a “love it or hate it” kind of thing.

  45. Anonymous
    Posted on 11 July 2008

    a friend and i were walking the streets of paris late last night and we happened to come across a bunch of people filming the tv ad for this new perfume. Expect to see Laetitia Casta moving around in a sexy fashion while sitting in an old classic car on pont alexendre (a bridge near des invalides in paris).

  46. Anonymous
    Posted on 11 July 2008

    Hey, how cool — thanks for posting! I would have thought the commercial would have been shot ages ago. I'll keep an eye out for it!

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