Model Agyness Deyn for Jean Paul Gaultier’s upcoming fragrance, Ma Dame (fragrance announcement coming up shortly). If anyone knows the song, please comment.
Update: the Ma Dame video was shot by Jean-Baptiste Mondino. The song is 3eme Sexe by Miss Kittin And The Hacker, and you can see the music video here.
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Don't know the song, but I do get the message. Just wish the perfume industry would realize that woman over 40 are probably buying MOST of the fragrance these days. How about a model with the look and feel of a Rosselini? What happened to them? Where have they gone. REAL women! with sexual bodies.
The song is a cover version of group Indochine's “3ème sexe” ( = 3rd gender). The lyrics say that it's OK to be an androgyne girl or boy.
In the ad :
“Gimme your hand, (2 times)
A boyish Girl,
A girly Boy.”
Thanks, we were researching at the same time! This version appears to be by Miss Kittin & The Hacker.
I understand your complaint entirely — but still, this is the best commercial I've seen so far this year, and as the fragrance is apparently geared towards young women, the choice of AD was probably a good one.
Yes it is (easily checkable on youtube…) !
So Agnes is tired of The Beat already?
LOVE it….and I get to hear an English voice (Agnes perhaps?) pronounce ” parfum”, with a lovely french accent. Thanks Robin.
She is a busy woman, she can't be tied down to one scent
I was wondering if that was her speaking at the end or not (?)
No, what you hear is an English voice saying, 'Ma Dame, le nouveau parfum de Jean-Paul Gaultier,' with a very very strong *English* accent, not a French one. LOL!
Probably not. Models don't usually speak, do they? LOL!
Bela, you would roll over and die if you heard my “accent”!!!
Oh, but, R, I adore Brits or Americans speaking French. It sounds so cute. I love the way whoever speaks on that ad says that sentence.
HA, but I sound nothing at all like that. Trust me, you would not find it cute — closer to pathetic.
How very Burberry – right down to her “dance moves” towards the end lol
Thats the problem! ALL the new fragrances are geared toward younger women!! But, I took another look at the commercial and it was well done, albeit my heart stopped when she slashed those beautiful clothes!
It is very similar! Apparently JPG does not mind.
Very true, it is a common complaint.
I was wondering about her “it” status. . she's kind of extreme and it seems to me that “it” is always very watered down for the mainstream market. But I saw her haircut on a cute girl on “so you think you can dance” and those creative kids are always on the edge of fashion.
I totally agree with you! Whatever happened to glamour and chic in perfume advertising?!
The surprising thing is that the people who are often represented in this type of advertising usually never even wear the product!
I think Ma Dame in particular will skew fairly young though. Notorious & Magnifique seem to be going for the “glamour” angle this fall.