Stetson Fresh, Gucci by Gucci Eau de Toilette ~ new fragrances

Stetson Fresh cologne for men

Coming this month from Stetson, Stetson Fresh, a new cologne for men fronted by quarterback Tom Brady:

The clean, crisp fragrance of the American West. A fresh blend of citrus, woods and spices capture the brisk air, water and lush greenery of the mountains.

According to Women's Wear Daily, Stetson Fresh is a "fresh chypre with a citrus top note". Stetson Fresh is available in 45 ml Cologne Spray; I'll add the notes later if I can find them. (first quote via kmart) Update: the notes feature mint leaf, liquid oxygen accord, pepper, bergamot, green mountain air, rosemary, thyme, lavender, birch, moss, leather and musks. (via osmoz)


Gucci has launched Gucci by Gucci Eau de Toilette, a less concentrated version of their Gucci by Gucci fragrance:

This powerful yet feminine fragrance represents a modern version of the great iconic women of the past. Fascinating and inspiring, it features top notes of pear, guava accord and chamomile that lead to a heart of lily of the valley and orange blossom. A base of patchouli and musk leaves a striking and lasting impression.

That is the same description they've used for the Eau de Parfum, mind you.

Gucci by Gucci Eau de Toilette is available in 50 and 75 ml. The quote and the image are via Dillards, where the scent is now available. The coloring of the bottle as shown at Sephora (where it is not yet in stock) is entirely different, and I've no idea which is accurate. If you've seen it in person, do comment!

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  1. Anonymous says:

    Now Gucci really messed it up. We have two pink cubes called Gucci. Great.

  2. Anonymous says:

    But what we really want to know is, How does Stetson Fresh perform in a bank heist?

    And is that the first time you've had to cite Kmart as a source? ;-)

  3. Anonymous says:

    But if Sephora is correct, it isn't pink at all :-)

  4. Anonymous says:

    We'll have to wait for the gun-shaped flanker to see! Actually, seems unlikely that anyone would make such a thing today, doesn't it?

    And on the Kmart — yes!! And I don't care where I find something, but I have to say I'm continually amazed that brands let stores have more information about their products than they keep on their own websites. If I were Stetson, no way would I want Stetson Fresh described on Kmart but not on my own site. But clearly I don't “get” the whole industry in general.

  5. Anonymous says:

    And will it herd cats? :)

  6. Anonymous says:

    The Gucci EDT is pink.

  7. Anonymous says:

    You mean the new one or the old one? The problem with Gucci is they've got so many scents called “Gucci”.

  8. Anonymous says:

    LOL — I'm quite sure it will.

  9. Anonymous says:

    I kinda like Tom Brady, and that photo does not look like him at all. Perhaps I am confused? The Gucci is/are confusing, too. Clearly I am having trouble comprehending things today.

  10. Anonymous says:

    He has a very odd expression on his face, and I wasted a good 15 minutes trying to decide what that brown cloth thing is around his mid-section. Then I gave up.

  11. Anonymous says:

    the brown cloth is actually a reflection. they must be wading in a murky, all-american pond of some sort.

  12. Anonymous says:

    HA HA HA that is so funny. It didn't look like water to me at all, but now that you'd pointed it out, it is quite obvious.

  13. Anonymous says:

    The Gucci By Gucci (modern chypre-ish) EDT is the pink one. Looks like they've updated their old Gucci (pink) in a new bottle.

  14. Anonymous says:

    I knew it! And it's here! See? No, it's not an updated version of Gucci Eau de Parfum II (the first pink cube), it's a lighter version of Gucci (the second brown cube). It's the second pink cube, that has nothing to do with the first pink cube.

    Too confusing. What were they thinking?

    Putting the Gucci eau de toilette into a bottle similar to Gucci Eau de Parfum II AND giving it the same pink color was NOT a good idea.

  15. Anonymous says:

    I hardly noticed her. He looks like he might be about to hit somebody.

  16. Anonymous says:

    More chypres? Can this be? I am such a chypre lover, I might even go out and try this. Just please don't have it go all fruity-floral on me.

  17. Anonymous says:

    I too thought it was some kind of silky fabric wrapped around him and it confused the heck out of me. I was thinking silk and wild western frontier?

    And they should of left the girl out of the ad, she looks like she was added later or something.

  18. Anonymous says:

    Well you know, “fresh chypre” is a rather different animal than just “chypre”, esp. if you haven't any oakmoss to speak of. Doubt it will be all fruity-floral, but might be more fresh than chypre.

  19. Anonymous says:

    The more I look at it, the more I think the post-production photoshopping was just badly done. That does not look like a “natural” shadow in water.

  20. Anonymous says:

    I made my husband, the rabid Patriots fan, come over and view the Brady photo-in-the-muddy-river-shilling-lowend-fragrance photo. LOLOLOLOLOL. FUN! xoxo

  21. Anonymous says:

    LOL — hope he was suitably impressed!

  22. Anonymous says:

    Thought it was a brown veil of some sort, too, until I really looked at it. And the model in the back actually looks as if they've tried to find somebody who kind of looks like Gisele. (No way they could afford Gisele, of course.) The whole thing is rather poorly done, IMO. You'd think it would be hard to distract from Tom's looks, but apparently they have achieved it.

  23. Anonymous says:

    Yes – Eli Manning.

  24. Anonymous says:


  25. Anonymous says:

    Agree w/ all of that!

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