Comments on: How to Sell Perfume http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/ a blog about perfume Fri, 10 Feb 2012 10:46:07 +0000 hourly 1 By: lisa26 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-212459 lisa26 Mon, 14 Feb 2011 13:05:23 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-212459 Hello! I work in a discount department store in the UK and my position is on the fragrance counter. This job didn't come with any perfume training so I have had to try to get as much information off the net as possible, and although I have found a lot it's not enough! I really want to buy Fragrances of the World 2011 edition but it's sooooooo expensive and can't find it anywhere in the UK! I am fed up of not being able to cater for a lot of my customers needs when they come to me for help! I was wondering if you know of any genuine and decent home study courses in perfume training? I found one or two online but don't want to pay a lot of money for something that won't give me as much knowledge as I want and need! The only college that I have found is in London and is way to far for me travel and too expensive for me to stay there while I study! Or if you could point me in the right direction for me to get more information? Hope you (and/or anyone else) can help :-) Hello! I work in a discount department store in the UK and my position is on the fragrance counter. This job didn’t come with any perfume training so I have had to try to get as much information off the net as possible, and although I have found a lot it’s not enough! I really want to buy Fragrances of the World 2011 edition but it’s sooooooo expensive and can’t find it anywhere in the UK! I am fed up of not being able to cater for a lot of my customers needs when they come to me for help! I was wondering if you know of any genuine and decent home study courses in perfume training? I found one or two online but don’t want to pay a lot of money for something that won’t give me as much knowledge as I want and need! The only college that I have found is in London and is way to far for me travel and too expensive for me to stay there while I study! Or if you could point me in the right direction for me to get more information?

Hope you (and/or anyone else) can help :-)

]]> By: Tara8888 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-155917 Tara8888 Fri, 23 Apr 2010 15:48:15 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-155917 Thanks Angela :) Thanks Angela :)

]]> By: Angela http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-155875 Angela Fri, 23 Apr 2010 00:30:59 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-155875 We perfume buyers sure love a good perfume SA, and it's nice that you're studying up. Reading this blog is a great way to learn about perfume, and there are some links to good "basics" articles on the left side of the blog. The book "Perfumes: The Guide" is a nice introduction to perfume, too. Good luck, and have fun! We perfume buyers sure love a good perfume SA, and it’s nice that you’re studying up. Reading this blog is a great way to learn about perfume, and there are some links to good “basics” articles on the left side of the blog. The book “Perfumes: The Guide” is a nice introduction to perfume, too. Good luck, and have fun!

]]> By: Tara8888 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-155865 Tara8888 Thu, 22 Apr 2010 20:32:57 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-155865 I just get job - Sa at Macy's fragrance department. I would like to learn everything about this topic in order to help my customer and do my job well. Any suggestion? Books, articles.... Thanks :) I just get job – Sa at Macy’s fragrance department.
I would like to learn everything about this topic in order to help my customer and do my job well.
Any suggestion? Books, articles….

Thanks :)

]]> By: Anonymous http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36355 Anonymous Fri, 08 Feb 2008 21:36:08 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36355 I noticed that you were searching for Guerlain's Coriolan. I saw some for sale here in Australia at great prices, online at http://www.aussieperfumes.com.au/search.asp?s=coriolan&GO.x=0&GO.y=0 - Good Luck! I noticed that you were searching for Guerlain's Coriolan. I saw some for sale here in Australia at great prices, online at http://www.aussieperfumes.com.au/search.asp?s=coriolan&GO.x=0&GO.y=0 – Good Luck!

]]> By: Anonymous http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36354 Anonymous Fri, 08 Feb 2008 20:40:35 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36354 I really like your point that "the more choice, the less each new release will sell". It all leads to more and more hype. Why not concentrate on creating a few, high quality scents and support them with training and samples for years? I know it's a risk, but it seems to be the only way to build a perfume-loving public. I really like your point that “the more choice, the less each new release will sell”. It all leads to more and more hype. Why not concentrate on creating a few, high quality scents and support them with training and samples for years? I know it's a risk, but it seems to be the only way to build a perfume-loving public.

]]> By: Anonymous http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36353 Anonymous Fri, 08 Feb 2008 20:18:18 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36353 LOVE this topic!! First, I think that the perfume industry is mostly out to make a quick buck instead of creating art. When one company creates something different/interesting, 5 others companies come up with something similar. I will buy a lot of things, but not 5 similar frags. And don't get me started on the quality... Here in Canada, at most stores, sample are only given out when you make a purchase. Well, if I buy V&R Antidote, chances are that I am not really into Polo or Canali. Those samples are therefore useless to me. Some stores only carry the 100ml size. With over 75 different bottles at home, buying 100ml is useless because I might not live long enough to see the end of all those bottles. Also, if I really LOVE this new purchase, the 100ml format will ensure that it will be a very long time before I need to replace it. In Europe, many companies offer the 30ml format, why not in America? And on the subject of replacing a favorite sent... This year was time for me to replace 2 of my regulars: Gucci Rush (men) and Coriolan! What a slap in the face! Both have been discontinued. Do you think that I really want to buy something new from Gucci or Guerlain ever again? Good sales, bad sales, companies need to take responsability for their product and must see them to the bitter end. If it was good enough to be released, it should be good enough to keep on the market. The truth though is that the readers of this Blog are the exception: we are the type to own ( I would venture to guess)more than 10 bottles(that is probably very conservative). But John Q. Public and Sally Housecoat out there (I would guess 75% of the population) will probably only own 3 or 4 different frags during the course of their entire life. So the more choice, the less each new release will sell. My 2 cents... LOVE this topic!!

First, I think that the perfume industry is mostly out to make a quick buck instead of creating art. When one company creates something different/interesting, 5 others companies come up with something similar. I will buy a lot of things, but not 5 similar frags.

And don't get me started on the quality…

Here in Canada, at most stores, sample are only given out when you make a purchase. Well, if I buy V&R Antidote, chances are that I am not really into Polo or Canali. Those samples are therefore useless to me.

Some stores only carry the 100ml size. With over 75 different bottles at home, buying 100ml is useless because I might not live long enough to see the end of all those bottles.

Also, if I really LOVE this new purchase, the 100ml format will ensure that it will be a very long time before I need to replace it.

In Europe, many companies offer the 30ml format, why not in America?

And on the subject of replacing a favorite sent… This year was time for me to replace 2 of my regulars: Gucci Rush (men) and Coriolan! What a slap in the face! Both have been discontinued. Do you think that I really want to buy something new from Gucci or Guerlain ever again? Good sales, bad sales, companies need to take responsability for their product and must see them to the bitter end. If it was good enough to be released, it should be good enough to keep on the market.

The truth though is that the readers of this Blog are the exception: we are the type to own ( I would venture to guess)more than 10 bottles(that is probably very conservative). But John Q. Public and Sally Housecoat out there (I would guess 75% of the population) will probably only own 3 or 4 different frags during the course of their entire life. So the more choice, the less each new release will sell.

My 2 cents…

]]> By: Anonymous http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36352 Anonymous Fri, 08 Feb 2008 19:39:56 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36352 I hope before you hit 80 and retire that you train lots of fragrance specialists to be as knowledgeable as you are! And kudos to your company for valuing expertise. (By the way, I'm not blond or tanned either, and it's been a while since I've been carded.) I hope before you hit 80 and retire that you train lots of fragrance specialists to be as knowledgeable as you are! And kudos to your company for valuing expertise. (By the way, I'm not blond or tanned either, and it's been a while since I've been carded.)

]]> By: Anonymous http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36351 Anonymous Fri, 08 Feb 2008 18:56:43 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36351 I am a middle-aged, untanned, blonde-streaked fragrance specialist. For some, dying the hair hides the grey. Looking overly tanned at a certain point in life looks ridiculous, especially above the 49th paralleI. I have certificates accrediting my graduating from 2 different fragrance courses. I have been in the industry since 1994. Companies prefer to hire young, thin, natural blondes (or brunettes) with little experience as they look good when handing out blotters. They are also paid less when they are neophytes. Pushiness in clerks is largely a "push" from management to sell, sell, sell. If testers aren't stolen, they are broken but salespeople should not discriminate against men as being the culprits. Far too many launches cost a fortune, hence the lack of inifinite numbers of samples. Many are given out at a launch and then to those who buy, leaving none till the next shipment, if any, from a faraway source. I'm lucky that my company values my expertise, my customer service style and my zeal for the topic. My vast perfume bottle collection and books underline my passion and obsession. They want me to work till I'm 80! So while we were all young and beautiful once, one cannot discount knowledge and experience with customers that comes with time. It's good to have a blend of ages in staff. Teaching staff or hiring ones that are knowledgeable costs $. Sometimes customers know more about perfume than the clerks as I have met some very well-informed and obvious perfume nuts among my clients. I am a middle-aged, untanned, blonde-streaked fragrance specialist. For some, dying the hair hides the grey. Looking overly tanned at a certain point in life looks ridiculous, especially above the 49th paralleI. I have certificates accrediting my graduating from 2 different fragrance courses. I have been in the industry since 1994. Companies prefer to hire young, thin, natural blondes (or brunettes) with little experience as they look good when handing out blotters. They are also paid less when they are neophytes. Pushiness in clerks is largely a “push” from management to sell, sell, sell. If testers aren't stolen, they are broken but salespeople should not discriminate against men as being the culprits. Far too many launches cost a fortune, hence the lack of inifinite numbers of samples. Many are given out at a launch and then to those who buy, leaving none till the next shipment, if any, from a faraway source.

I'm lucky that my company values my expertise, my customer service style and my zeal for the topic. My vast perfume bottle collection and books underline my passion and obsession. They want me to work till I'm 80! So while we were all young and beautiful once, one cannot discount knowledge and experience with customers that comes with time. It's good to have a blend of ages in staff. Teaching staff or hiring ones that are knowledgeable costs $. Sometimes customers know more about perfume than the clerks as I have met some very well-informed and obvious perfume nuts among my clients.

]]> By: Anonymous http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36339 Anonymous Fri, 08 Feb 2008 07:02:54 +0000 http://www.nstperfume.com/2008/02/06/how-to-sell-perfume/#comment-36339 I'm just impressed that so many SAs and former SAs are reading this blog. I'm just impressed that so many SAs and former SAs are reading this blog.

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