Besides turning off consumers, the plethora of perfumes has also hit bottom lines. With so much competition, many companies spend as much as $50 million to promote a major new scent. That's equivalent to an entire year of sales for most perfume brands, making it increasingly difficult to recover the costs.
— From Why the Perfume Business Is Beginning to Stink in the Wall Street Journal.
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The huge number of new fragrances are becoming an overdosis.
My idea would be: simplify the scents. It is a bit like with clothes, less is more…
Will be interesting to see how many launches we get in 2008.
Moodiereport is a fun site. Just read that there is some taxfree? store at the Czech/German border. Have to read more about it. It is never more than a two-hours drive to Germany. Will go to Dresden in spring on a weekday. Heard that Dresden is restored beautifully and is a good place for shopping and dining.
It seems that nothing and nobody can stop the tsunami of scents each year, well as long as people have the money to buy them.
Used Chanel Coco Mademoiselle this Christmas and it just stands out. The Chanel fragrances can be worn at very small private occasions as well at galadiners. Chanel is very chique and distinct and yet so easy to like. Not one Chanel fragrance is less good or of lesser quality. Chanel is powerhouse.
I read the article and agree with the woman they interviewed, there's too much fruit in most perfumes now. Nothing is original, and it often makes me wonder if all the ideas for fragrance have been used and overused. There's nothing left to be discovered and treasured in perfume. It was like an art, and now it's a neverending search for something more…. That's how I feel at least.
Have been sniffing and smelling and testing but cannot find one that stands out and that gives me that 'in love' feeling.
You know, the coming year I might go and try the men's section merely…who knows what treasure there still is to be discovered for us ladies..?
I don't hear the men complaining about too much and too much of the same.;)
Perfumesecrets, yes, I agreed as well.
I like Moodie Report too!
I read Moodie Report thanks to you..:-D.
What will follow fruits? Sweat pies, chicken pies, sesame seeds, sunflower seeds…? Or may be roots like gingerroot, laos root, beetroot, anyroot..
It would make sense in a way, seeds after fruits and then roots again.