Burberry The Beat ~ new fragrance

Burberry will launch their next feminine fragrance, The Beat, in March.

To create the right mood, perfumers Dominique Ropion, Olivier Polge and Beatrice Piquet were given music by Kasabian, Dirty Pretty Things, Razorlight, the Arctic Monkeys and The Fratellis; the end result is a “sparkling floral woody juice with a typically British feel” centered on Ceylon tea, iris and bluebell. Additional notes include bergamot, cardamom, pink pepper, mandarin, white musk, vetiver and cedarwood.

The Beat by Burberry will be an Eau de Parfum, and will be available in 30, 50 and 75 ml or 40 ml Elixir Parfum. Matching body products will also be sold. (via Women's Wear Daily) You can see a slideshow of the launch party at the UK Vogue website.

Other recent launches from Burberry: Burberry Summer, Burberry Brit Sheer.

Update: see a review of The Beat by Burberry.