Men in bathrobes. Dozens of them.

If you care to take yourself to Bloomingdales on Lexington Avenue in New York City on Thursday, November 8th, you'll find…

…dozens of sexy, masculine men — wearing nothing but sexual fresh (and a terry bathrobe over underwear to stay within the confines of the law) — will be celebrating the release of Michel Germain's newest fragrance, sexual fresh for men.

This exciting celebration will take place outside Bloomingdale's on Lexington & 59th Street at 12:30 p.m. (via prnewswire)

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11 Comments

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  1. Anonymous
    Posted on 6 November 2007

    … dozens of COLD men, it sounds like to me. Whose great idea was it to schedule this in November?

  2. Anonymous
    Posted on 6 November 2007

    My thought exactly. They're not going to look all that 'impressive' in chilly conditions, are they? Poor guys. I hope they get to wear slippers.

  3. Anonymous
    Posted on 6 November 2007

    Let's just hope it doesn't rain. Am picturing dozens of men in underwear, bathrobes & umbrellas.

  4. Anonymous
    Posted on 6 November 2007

    Dozens of “sexy, masculine men” in sodden bathrobes, desperately clutching at umbrellas that are being turned inside out by the winds ripping down the city streets… this is going to be great.

  5. Anonymous
    Posted on 6 November 2007

    With tissues, furtively inhaling Sinex sprays. Sexeeeeee…

  6. Anonymous
    Posted on 6 November 2007

    Maybe we'll get to see it on YouTube…

  7. Anonymous
    Posted on 7 November 2007

    I`d pay to see that. LOL! Let`s hope they`ll be paid adequately for this this job – considering the health risks.

  8. Anonymous
    Posted on 7 November 2007

    Sexual Fresh, hmm? Sounds like it could be a name for a Japanese flavoured condom brand. I'd always see very funny oddly named products in the Japanese stores when I used to shop with my mom. I'm no prude, but I find that name (and the original Sexual) sort of cringeworthy – would you seriously want to tell someone you're wearing Sexual or Sexual Fresh? Maybe that's more Tom Ford's thing. ;-D

  9. Anonymous
    Posted on 7 November 2007

    oh la la. wish i were in nyc.

  10. Anonymous
    Posted on 7 November 2007

    LOL — seriously, I don't think there is any amount of $$ you could pay me to stand in front of Bloomies in my bathrobe, much less in November.

  11. Anonymous
    Posted on 7 November 2007

    especially surrounded by attractive men in bathrobes.

    Yes I do miss the city. Haven't been in far too long. I imagine the perfume temptations might be too overpowering (Caron urns!) — L.A. has enough temptations as it is.

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