Starting today, pedestrians on the crowded sidewalks adjacent to Bloomingdale’s New York flagship store may notice a certain fragrance in the air. It won’t be their imagination: to promote Donna Karan’s new perfume DKNY Delicious Night, the retailer will be spraying it into the air.
— Scent Noses Its Way Into More Ad Efforts in The Wall Street Journal looks at new trends in perfume advertising, including scent strips in magazines.
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At least it's outside. I can hardly bear to pass Abercrombie & Fitch at the mall; their men's scent has leached into the walls.
A&F is simply amazing — the scent is soooo strong that I'm surprised the employees don't all end up with asthma or lung disease.
It's the same with Bath and Body Works though. I enter the store and I totally forget what I wanted to buy because the riot of scents is overwhelming. And then I leave as fast as I could.
It really is overwhelming in there!