Yves Saint Laurent to launch Elle in Second Life

YSL Elle island in Second Life

Yves Saint Laurent will launch their latest fragrance for women, Elle Yves Saint Laurent, in Second Life on October 1 at 8 pm. You can watch a brief teaser of the installation, which will be dedicated to art in Second Life, at ysl-elle. (via press release from Yves Saint Laurent)

And if you missed the Second Life debut of Jean Paul Gaultier Fleur du Male, you can see a set of pictures covering the event on Flickr (with thanks to Katie for the link).

CKIn2U claims to be the first fragrance to launch in Second Life (I haven’t checked the dates so no idea if that is true). Here is a “machinima film created to support the launch of the new Calvin Klein fragrance CKIN2U”, courtesy of YouTube:

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