Jonathan Rhys Meyers, for Hugo Boss' new Hugo XX & XY fragrances, courtesy of YouTube. Keep watching after the commercial for an interview with Mr. Rhys Meyers and some “behind the scenes” footage.
And in case you missed it, an earlier Rhys Meyers commercial for Hugo by Hugo Boss — I love this one:
Stella McCartney in conversation with Alexandra Shulman (video, talks about new scent L.I.L.Y) http://t.co/VAKYigvK "French parfumier Guerlain on trial over 'race slurs'" article at Telegraph http://t.co/lVDxoZMi Vote for NST's Mood Board on FB and win a Zoya Nail Polish collection! http://t.co/MXHMN7I3
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Oh, there is a much more interesting clip out there on the new frags.
Posted it ~Check it out:
http://www.perfumeshrine.com/2007/09/its-mating-seasonroar.html
Thanks!
I'm sorry, but I absolutely loathed this. I apologize in advance for my ranting – but “like”, “y'know”, “sort of”, “create a new concept of reality”… OK, so JRM is a pretty boy; but why can't he bl**dy well speak English? As for his comments on the fumes themselves – “XX is fresh; it's very very nice – sort of, like, you know, very cool bottle + all of that, you know” – that tells us a lot, buddy boy. Then “After an hour, 2 hours of wearing it, it actually starts to smell better; so that's the mark of something good – that it smells even better at the end of the night than when you put it on first.”
Gah; spare me.
As for the Director of Brand Marketing (or whatever his title was): his talk seemed almost as meaningless: “We were sort of looking for something authentic + irreverent: an idea concept”. About creating a real personality: “It's difficult to do that with models, but Jonathan's a real person”.
You could have fooled me.
LOL — rant away, you needn't apologize! Totally agree that he was not in the least engaged w/ the subject matter — or at the very least, not very articulate about fragrance. Ah well, guessing that for the target audience (e.g., people who think he is a pretty boy) it won't matter in the least.
Phew – glad you didn't flame me for that!
I can't remember many 'perfume models' who were able to speak convincingly about the scent – and why should they? The real issue is why on earth they should have to pretend to have a rosy opinion about it – they're faces for hire, as we all know quite well. But I'm assuming JRM or Agyness Deyn or whoever couldn't say “It's OK – doesn't burn your skin off or make you smell like a dead cow or anything. I'd rather have Creed, but hey! Look at the price! Cool bottle! And don't I look neat in the ad?' without wrecking their prospects of further work. Which seems a pity to me. I don't think JRM's level of articulacy about the product is much worse than the majority of perfume copy, where presumably professional PR people trundle out a string of tired, predictable adjectives without having a clue what the stuff actually smells like.
No, no worse at all — but not sure why they had him talk about it in the first place, seems unnecessary.
Nope, baffles me too.