As previously reported, Keira Knightley is the new face for Chanel’s Coco Mademoiselle fragrance, originally launched in 2001:
Chanel will unleash an ambitious multilayered advertising and promotional campaign this week. The media blitz, which will continue to roll out through yearend, includes TV spots, print ads, outdoor advertising and an intensive online effort. The campaign marks the first time in 15 years that Chanel has bankrolled ads on national network TV.
You can watch footage of some of the outdoor advertising, including (cool!) interactive store window displays, on Chanel’s new website, mademoiselle-forever. In conjunction with the new media campaign, two new products have been added to the Coco Mademoiselle range: the Collection Cambon Solid Perfume ($120) and the Collection Cambon Purse Parfum ($100). (quote via Women’s Wear Daily, additional information via buzzmarketing)
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I think I said it all here:
http://www.perfumeshrine.com/2007/07/shes-only-got-2-and-12-expressions-for.html
Ugh….
To paraphrase the Go Fug Yourself girls: Somebody get that girl a sandwich.
Yes, a sandwich and acting lessons. I agree with Helg above in her summation on her blog. Oh dear! I know you're not supposed to say anything if you can't say anything nice but I don't get Ms Knightly. I'm refusing to go see “Atonement”, best Brit film in years etc etc largely because she's in it. (Romola Garai by far the better actress IMHO).
Thanks for the link
I will see Atonement (eventually) no matter who is in it — loved the book. Don't have any big opinions on KK so far. Didn't like her in Pride & Prejudice, but didn't like the movie in general so can't blame her in particular. Haven't seen her in anything else but Pirates, which doesn't count does it?
I think I know what you mean about Pirates not counting! The first was an enjoyable romp (almost entirely due to Johnny Depp), the second was boring and I haven't bothered with the third. She was alright in Bend it like Beckham. Then I think there was something called “Hole” and its probably best if I leave the subject there! Haven't read “Atonement” – I have found his books quite melancholic and sort of unforgiving if that makes sense. Still, the film does have an amazing cast.
Yep, a romp. Enjoyed it tremendously. The 2nd one was so darned long I almost fell asleep, and so therefore might skip the 3rd. Missed Bend it Like Beckham, and apparently Hole too
Atonement is just that — melancholic & unforgiving. Great book though, if you can work up to the mood.
Atonement is one of my favourite books ever – just mesmeric. I only hope they don't mess it up as they did with Enduring Love, which was a travesty. I'm not sure quite how the beauteous Miss Knightley will fit the part (I presume she's playing Cecilia rather than Briony?) but at least she's got the right kind of accent. I enjoyed her in Pirates, if only because I've never seen three such stunningly gorgeous people together in one frame – I wonder the screen didn't melt under the onslaught of KK and Messrs. Depp and Bloom….
I liked Enduring Love too, but for some reason, really didn't want to see the movie. If it was a travesty, then just as well.
Loved Pirates, but have to say that Bloom lost all appeal for me w/o the green tights & long blond hair of LOTR, LOL…
“The campaign marks the first time in 15 years that Chanel has bankrolled ads on national network TV.”
Weird…I live in Argentina and Chanel bankrolls ads on national television every time they make a major launch (I distinctly remember “Chance” being heavily promoted here)
I think Kiera is underfed…. being a skeletor (by gift of genes) myself ..I can say that someone that looks as skinny on print or screen (which ads 10 pounds for real) needs to go get a sandwich like, yesterday!
Coco Madmoiselle is one of the prettiest concepts of Chanel.
Very interesting frag.
I remember seeing Nicole Kidman ads for No. 5 myself. The article said they'd only done cable ads, not network, so perhaps it is true — I certainly don't remember what channels I was watching.