Pubs are planning to pump in artificial scents to mask the smell of stale beer, sweat and drains that used to be disguised by cigarettes before the smoking ban.
The aromas of ocean breezes and freshly cut grass are being tested by Mitchells & Butlers (M&B), which manages 2,000 pubs in Britain. The group is even considering a perfume that smells of tobacco smoke.
— Read the rest in Make mine a pint of Chanel, landlord in today’s UK Times Online.
Not content with flogging us their albums, their films and even their wardrobe cast-offs, celebrities are tapping into that most personal of attributes – smell – to get their fans to part with even more cash. The launch of a new perfume this week by Kate Moss kick-starts a rash of celebrity scents. Coleen McLoughlin’s eponymous perfume goes on sale next week.
— From a rundown on the latest celebrity fragrance releases in The Independent. Thanks to Ruth for the link!
8 Comments
Read more about commenting at Now Smell This.
I read The Independent article through a link on MUA. Sounds like all marketing is to the “ever younger” fan, and the competetive rush is fierce! Certainly seems as if there's no time for quality at all, not that anyone seems to mind as long as it sells. Interesting about the pub scents – what to make over developement of a perfume that smells like cigarettes!
They could just pipe in Caron Tabac Blonde
Thanks for providing the link, Robin. Interesting article. Is it just me, or did the writer of that article sounds about as weary as I am about the gazillion Celebrity fragrances as I am?
Well you know, by now there have also been a gazillion celebrity scent roundups in the press…they've got to be sick of writing these!
Piped-in scent? *appalled* This is so wrong. I'll take the stale beer and sweat and yearn for the cigarette smoke. It's a bar, people. If you need fresh air, step outside.
Fresh cut grass seems all wrong in a pub, doesn't it? Ocean breeze isn't much better.
Sounds like a job for Christopher Brosius… CB Experience: Pub Crawl (apologies to Mr. Brosius if you are reading this).
LOL – so true!