Here is the new commercial for Sarah Jessica Parker Covet, courtesy of YouTube…
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34 Comments
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I hate to say it, but this campaign is growing on me. At least it's not just SJP glowing and gleaming and looking pretty, like most other celeb perfume ads. And it has an “Egoiste!” feeling to it…
I agree about Egoiste ad feeling. I also kept thinking that it reminded me of Chanel No 5 campaign directed by Luc Besson, my top favourite.
I like it — and much more compelling than the print ads, I'd say. But I did like the print ad for Lovely, which was admittedly “gleaming and looking pretty”.
Will have to go find an Egoiste commercial. I don't know why I literally never see perfume ads on tv…
She did “gleam” well in the Lovely ads… with some digital assistance, I suppose! But the ads do match the perfumes themselves, in being a cut above most celebrity scents.
Gleeming,,,, but cross- eyed! I hated that pic of her in the Lovely ad. The dress on the other hand, that was perfection.
This new ad makes me want to gobble her up and now I want to smell this more than I did. Way to go SJP. What I love about her is there is an obvious fragrance obsession that is fueling these releases not just a desire for more money. I respect that.
I hate to admit it but I am looking forward to smelling Paula Abdul's new scent(s), she too has an obvious addiction/ obsession with perfume too, I got a glimpse of some of her fragrance collection on her new show, so many Norma Kamali's and Chanel bottles… it shall be interesting
I am so sick of Sarah Jessica Parker, it's not funny. That said….I guess I'm the only nay-sayer here with this celebrity/actress and her scents here. I always wanted to know what was so special about her, really? It was Sex in the City that catapulted her to fame after years of mediocrity. And to me, it was her supporting stars that made that show shine literally. Just my opinion. Okay, I'm done with my rant.
I think there is no “bright spot” in this ad, except for Christian Louboutin shoes
)
Product placement within product placement, lol…
Oh Mando! She was the extraordinary-ordinary girl made fabulous!! She made every girl feel great in their own skin! You didn't have to have the looks of Samantha or the posh of Charlotte or the brains of Miranda… you could be short, witty, have a crooked nose, a witches mole and very wild hair and STILL be fabulous! She gave us hope. That's what made her shine. She could never save money, she always fell for the wrong guy, she finally got the right guy and didn't know it, she loved dessert, she smoked and didn't care how bad it was for her and she cursed like a sailor. She was every woman.
(I guess I'm done with MY rant.)
Lol, I'm not a fan of SJP, but the ad is great. So I'm going to give this scent a try, although I was not going to. I really hate Lovely;)
It does have a touch of the Égoïste ad about it, but it couldn't match that ad's insane, fabulous delirium, all those French women in couture gowns, like a bunch of cuckoos in their clocks, shrieking the poetry of, I think, Racine (“Égoïste! Ou es-tu? Montre-toi, miserable!” “Ô rage! Ô deséspoir!”) to the music of Prokofiev. I mean, nothing could. That ad was absolutely one of a kind.
I thought it also had a strong suggestion of the original Obsession ads; it's the whispering that does it, with José Borain whispering “Save me!” to all those hopelessly smitten characters who can't save her from her own obsessions. This one is more modern, and more fun.
On the road yesterday, I had a brief whiff of Covet and it seems very likeable (though I agree with Robin that the cap, which looks so nice in the photographs, seems dreadfully cheap in real life); I'll have to investigate it further when it shows up here.
Yep the ad is what makes it 'sell” now i gotta have it!
I haven't watched PA's show at all so don't know a darned thing about the scent(s) except that they are coming. Is the show interesting? And does she seem to know anything about fragrance?
I only saw SATC a couple of times. I tend not to notice celebrities until they release fragrances
LOL — I'll have to pay more attention to the shoes, I didn't even notice them
It's different enough from Lovely that it is worth a try.
Just watched the Egoiste ad, great! Now I'll have to find some of the Obsession ads.
Another thing about the cap: it doesn't snap easily onto the top of the bottle every time. I find it really annoying.
Then it works
14 seconds.
5 words.
1 dumb blond.
Honey, it's a gallon of liquid; it's in a window; that's means it's just a factice, dear.
(Change “that's” to “that”–editing on the fly, when will I learn?)
LOL — I didn't even think about that part. I guess a little “normal” bottle wouldn't have worked visually
That was such an 80s perfume commercial, and I mean that in the nicest way possible! They were fun back then!
Hahahahaha! Hilarious! The goofy look on her face in the last shot is priceless! Beauty should always, always, always have a sense of humor. Otherwise, it morphs into something akin to child-women waiting to be gobbled up by wolves and gothic tales about crazy countesses and super-youth fixation…
I wish I had been paying attention — perfume wasn't on my radar at the time!
So agree
well. speaking as a child-woman waiting to be gobbled up by wolves, I always maintain a straight face re my beauty. ahem. xoxo
M, you crack me up
It wasn't on mine, either. I've seen them all on Youtube! The Coco and Opium ads are particularly memorable.
Ack, I waste so much time at YouTube already! Looks like I'll have to waste some more
Time to weigh in on this topic. When I tried Lovely it smelled like nothing, nada, zilch to me, unlike the vilely urinous With Love…Hilary Duff which I could hardly wait to get off. Why would a celebrity so obviously insult herself with the tagline, “Lovely on the inside” when she clearly isn't? She has the unfortunate looks of Celine Dion and Margaret Hamilton, the witch in The Wizard of Oz, but she DOES have a rockin' body and she IS capable of acting. If Enrique Iglesias and Carnie Wilson can have their moles removed, why can't she? Thanks, Kayliana, for explaining her merits as Carrie Bradshaw. The unfeminine new bottle of Covet should be easy to open for arthritis sufferers.
Ouch — Margaret Hamilton, LOL! I don't find her unattractive at all, and I liked Lovely more than you did, although admittedly it is not a favorite.
Yes, by all means, waste some more! This post got me searching YouTube for some long-repressed memories of teenage tv-watching. What classics, though! Below, possibly the two most famous for No. 5:
http://youtube.com/watch?v=xqhUuH43LNM
http://youtube.com/watch?v=PyWM7kE5nds
LOL — those are both hysterical, thanks!