Yves Saint Laurent will launch Elle Yves Saint Laurent in October. Like last year's L'Homme Yves Saint Laurent, the new fragrance is geared towards a young market.
Opening with citron and lychee smoothed by peony, the fragrance follows with a vibrant heart of jasmin sambac and pink berries and ends with woody notes of patchouli and vetiver. In its brief to the perfumers, YSL described a modern and urban woman, very feminine but with a touch of the masculine.
Additional notes include cedar, rose and freesia. Elle Yves Saint Laurent was developed by perfumers Olivier Cresp and Jacques Cavallier, and will be available in 50 and 90 ml Eau de Parfum and in matching body products. It will not launch in the US until March 2008. (quote via cosmeticnews, image and additional information via Women's Wear Daily)
Update: see a review of Yves Saint Laurent Elle.
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Lychee. Again. Is there a glut of some kind of lychee molecule on the market at the moment?
Lychee + pink berries (which might actually be pink pepper) — they've got it all!
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The target audience is “very feminine but with a touch of the masculine”? What the hell does that even mean? She wears lacy pinafores over boxer shorts? She has a moustache but she waxes it off? She has Hello Kitty handlebars on her Barbie-pink Harley Davidson? Gah!
And it has lychee and pink pepper! Gah again! I stupidly would have thought the house of YSL was above this sort of thing. At least Baby Doll was winkingly tongue-in-cheek.
Saying your fragrance has “a touch of the masculine” seems to be the new thing — Gwen Stefani L & SJP Covet both say something similar. I don't think YSL is above reaching for the youth market by any means. L'Homme YSL has apparently done extremely well, and I'm sure they'd like to accomplish the same with young women! But yes, at least Baby Doll was arguably ironic. This isn't.
Perhaps it's for the gender confused? In any case it cannot be worse than the painfully mediocre YoungSexyLovely (for which an Intense EDT is launching around november). Couldn't they just release another set of seasonal flankers instead?
“Painfully mediocre” is the most perfect imaginable description of YoungSexyLovely. The house's perfumes are falling far and fast; over thirty fragrance releases since 2000 (!), and virtually all of them flankers, reruns (four different summer versions of Opium alone), or bandwagon scents. Presumably avant-garde things like M7 and Nu don't pay the bills, so they glom onto the youth market, and I know it's a business first and foremost, but do they honestly have to do what everyone else is doing?
NoSoucy, they already did so many seasonal flankers this year that it was hard to keep track!
I am pretty sure I gave it a sniff at Sephora but can't remember a darned thing about it, so you must be right