Yves Rocher USA has launched Altikä, a “fresh woody” fragrance for men created by perfumer Annick Menardo and released in France in 2006:
All the force, freshness and purity of the highest mountain summit.
Between sky and wind, insurmountable peaks lie beneath a blanket of glistening snow in the cold air. Higher and higher, invigorated by the pure air and in the eyes, a new strength, intensified by the mountains.
Inspired by intense mountain winds, Altikä reveals powerful accords: a burst of Ozone crashes into the intense freshness of Polar Mint. A lingering hint of Cedar gives this fresh, powerful fragrance a touch of elegance.
Yves Rocher Altikä is available in 75 ml Eau de Toilette and in matching grooming products. (quotes via yvesrocherusa, additional information via accademiadelprofumo.it)
Other recent releases from Yves Rocher: Hoggar, Comme une Evidence Eau de Toilette.
4 Comments
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Why does everyone think men want to smell like iceburgs? Not that I mind so many of the clean-clean-clean male fragrances and aftershave splashes…it's just that, to me, these sort of scents conjure up silly images of dropping a guy in a vat of disinfectant and scrubbing him clean
(a cute image, nontheless). I suppose fresh aquatic splashes are popular because they're undyingly “clean”–I'm sure many men hope to achieve optimum cleanliness in their daily routines and anything that furthers it along, the better!
I wonder if this resembles Silver Mountain Water. Creeds always have a dash of grunge about them, though (not necessarily a bad thing)…
Clean seems “in” (still) for both men and women — I am puzzled in the same way by the whole Clean (the brand) line, and all the zillions of laundry detergent-clean musks on the market these days. Ah well, to each his own
Oh, this description makes me tired, all that crashing around in the snow and fighting polar winds. Makes me long for a cup of hot cocoa, back at the lodge, in front of the fire, with a quiet comfort scent…
Cup of cocoa back at the lodge: perhaps Dior Homme?