Comments on: Estee Lauder Private Collection Tuberose Gardenia, Mustang for men ~ new fragrances http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/ a blog about perfume Fri, 10 Feb 2012 20:29:18 +0000 hourly 1 By: Anonymous http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23406 Anonymous Tue, 08 May 2007 18:01:46 +0000 http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23406 Pretty hard to believe Estee Lauder can release this fragrance with Mustang Jeans already in the market. Compare bottles at the link below. To argue a consumer would NOT be confused if they saw both of these bottles side by side is pretty ridiculous, even if one is released in the mass market and the other in department stores. that mustang horse is pretty much the same to my eyes. http://www.mustang-fragrances.com Pretty hard to believe Estee Lauder can release this fragrance with Mustang Jeans already in the market. Compare bottles at the link below. To argue a consumer would NOT be confused if they saw both of these bottles side by side is pretty ridiculous, even if one is released in the mass market and the other in department stores. that mustang horse is pretty much the same to my eyes.

http://www.mustang-fragrances.com

]]> By: Anonymous http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23405 Anonymous Mon, 07 May 2007 15:39:34 +0000 http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23405 As I've said before, I know nothing about trademark issues, but these naming issues rarely seem to end up being a problem. Also not sure that the Mustang jeans scents are sold in the US. As I've said before, I know nothing about trademark issues, but these naming issues rarely seem to end up being a problem. Also not sure that the Mustang jeans scents are sold in the US.

]]> By: Anonymous http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23404 Anonymous Mon, 07 May 2007 14:25:51 +0000 http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23404 Mustang Jeans already released Mustang fragrance, so how is it that Estee Lauder is now duplicating that name in the marketplace without infringing on their trademark? =================== The innovative jeans and lifestyle supplier MUSTANG stands for natural laxity, authenticity, aesthetic, confidence in one’s own style and thrilling sex appeal. To precisely underscore this brand’s genuine attitude towards life, MÄURER + WIRTZ has developed passionate male and female fragrances. MUSTANG FRAGRANCES are for men and women who love to give the impression of laxity. Two urban jeans fragrances - MUSTANG WOMAN and MUSTANG MAN - for individualists living out their independence in an urban jeans look. ================ The Mustang brand of jeans has issued a twin set of fragrances for her and for him. "I just wear Mustang" is the catchy slogan for the ad. Mustang Woman, a fruity floral perfume, has head notes of pear, grapefruit, rhubarb, and red berries. Heart notes are rose, sweet pea, and ylang ylang. Base notes are sandalwood, cedarwood, moss, and musk. Mustang Man, a fresh and aromatic fragrance, includes top notes of cardamom, bay leaf, bergamot, and lavender. Heart notes are comprised of green notes and nutmeg. Base notes are cedar, Gaiac wood, musk, and amber. Both fragrances will launch from mid-September 2006. Mustang Jeans already released Mustang fragrance, so

how is it that Estee Lauder is now duplicating that

name in the marketplace without infringing on their

trademark?

===================

The innovative jeans and lifestyle supplier MUSTANG

stands for natural laxity, authenticity, aesthetic,

confidence in one’s own style and thrilling sex

appeal. To precisely underscore this brand’s genuine

attitude towards life, MÄURER + WIRTZ has developed

passionate male and female fragrances. MUSTANG

FRAGRANCES are for men and women who love to give the

impression of laxity. Two urban jeans fragrances -

MUSTANG WOMAN and MUSTANG MAN – for individualists

living out their independence in an urban jeans look.

================

The Mustang brand of jeans has issued a twin set of

fragrances for her and for him. “I just wear Mustang”

is the catchy slogan for the ad.

Mustang Woman, a fruity floral perfume, has head notes

of pear, grapefruit, rhubarb, and red berries. Heart

notes are rose, sweet pea, and ylang ylang. Base notes

are sandalwood, cedarwood, moss, and musk.

Mustang Man, a fresh and aromatic fragrance, includes

top notes of cardamom, bay leaf, bergamot, and

lavender. Heart notes are comprised of green notes and

nutmeg. Base notes are cedar, Gaiac wood, musk, and

amber.

Both fragrances will launch from mid-September 2006.

]]> By: Anonymous http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23403 Anonymous Tue, 01 May 2007 18:04:25 +0000 http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23403 I've never tried it -- if it is a beautiful green chypre, I must! I am more hopeful about the TG, it sounds like they're not trying to do a mainstream scent, and these days, I'm happy with any luxe scent from a mainstream line that doesn't come in a set of 10+ perfumes all released at once :-) I've never tried it — if it is a beautiful green chypre, I must!

I am more hopeful about the TG, it sounds like they're not trying to do a mainstream scent, and these days, I'm happy with any luxe scent from a mainstream line that doesn't come in a set of 10+ perfumes all released at once :-)

]]> By: Anonymous http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23402 Anonymous Tue, 01 May 2007 17:04:25 +0000 http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23402 I recently re-discovered Private Collection (original) when I received a parfum mini from a RAOK. What a beautiful green chypre. I don't have high hopes for PC Tuberose Gardenia. Doubtless, it went through focus group testing and conforms to marketing considerations, unlike the original which was formulated for Lauder's private use. I recently re-discovered Private Collection (original) when I received a parfum mini from a RAOK. What a beautiful green chypre. I don't have high hopes for PC Tuberose Gardenia. Doubtless, it went through focus group testing and conforms to marketing considerations, unlike the original which was formulated for Lauder's private use.

]]> By: Anonymous http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23401 Anonymous Mon, 30 Apr 2007 23:03:19 +0000 http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23401 It is going to be a mass market scent, unlike the fragrances for Lotus & Bugatti & whatnot, so they are probably right on target :-) My guess is that Hai Karate could reinvent itself in much the same way that Old Spice is doing now, actually! It is going to be a mass market scent, unlike the fragrances for Lotus & Bugatti & whatnot, so they are probably right on target :-)

My guess is that Hai Karate could reinvent itself in much the same way that Old Spice is doing now, actually!

]]> By: Anonymous http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23400 Anonymous Mon, 30 Apr 2007 22:04:46 +0000 http://www.nstperfume.com/2007/04/30/estee-lauder-private-collection-tuberose-gardenia-mustang-for-men-new-fragrances/#comment-23400 "Mustang" sounds cheap. It sounds like one of those 1970s men's scents like Hai Karate, or an Avon scent that came packaged in a car or a scrimshaw bottle or whatever. It really is a terrible name. Perhaps the advertising geniuses can think of a way to market it; I wish them luck. “Mustang” sounds cheap. It sounds like one of those 1970s men's scents like Hai Karate, or an Avon scent that came packaged in a car or a scrimshaw bottle or whatever. It really is a terrible name. Perhaps the advertising geniuses can think of a way to market it; I wish them luck.

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