Estee Lauder will launch Private Collection Tuberose Gardenia in August. The scent is the first of a projected series of fragrances inspired by “Estée Lauder's most aspirational fragrance”, Private Collection, introduced in 1973. Private Collection Tuberose Gardenia is the creation of Aerin Lauder, Estee Lauder's granddaughter and the brand's Creative Director and Executive Vice President. The fragrance features neroli, lilac, rosewood, tuberose, gardenia, orange flower, jasmine, white lily, carnation and vanilla bourbon.
Estee Lauder Private Collection Tuberose Gardenia will be available in Parfum in a bottle with a “gem-encrusted gold cap inspired by a Josef Hoffmann brooch” (30 ml $300) or in Eau de Parfum (30 ml $65, 75 ml $120). Distribution will be limited to high end department stores. (via Women's Wear Daily) Update: see a review of Estee Lauder Private Collection Tuberose Gardenia.
At the other end of the price spectrum, Estee Lauder's Aramis division is teaming up with Ford Motor Cars and Sarantis Group to launch a men's fragrance for the Mustang car:
The outside packaging of the Mustang fragrance is a graphite metal reusable Collector''s Tin with the legendary Mustang Pony logo on the label. The new men''s fragrance embodies the spirit of the Mustang man while remaining true to the values of manhood and legend of the Mustang brand.
The Mustang fragrance exemplifies the allure of the Mustang man – bold, daring and legendary. The heart of the fragrance, a fusion of pipe tobacco and cedarwood, evokes a daring ruggedness, appealing to today's confident and strong man.
Mustang for men will launch in July. There will be three sizes of cologne, $22-$32. (quote via ase.gr, additional information via cosmeticnews) Update: Mustang's fragrance for men is…
…is characterized as a “rugged oriental.” It has top notes of lavender, ginger and lemon; a heart of pipe tobacco and cedar wood, and a drydown of amber, fir balsam and patchouli.
It will be available in 30, 50 and 100 ml and in After Shave Balm. (via Women's Wear Daily)
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“Mustang” sounds cheap. It sounds like one of those 1970s men's scents like Hai Karate, or an Avon scent that came packaged in a car or a scrimshaw bottle or whatever. It really is a terrible name. Perhaps the advertising geniuses can think of a way to market it; I wish them luck.
It is going to be a mass market scent, unlike the fragrances for Lotus & Bugatti & whatnot, so they are probably right on target
My guess is that Hai Karate could reinvent itself in much the same way that Old Spice is doing now, actually!
I recently re-discovered Private Collection (original) when I received a parfum mini from a RAOK. What a beautiful green chypre. I don't have high hopes for PC Tuberose Gardenia. Doubtless, it went through focus group testing and conforms to marketing considerations, unlike the original which was formulated for Lauder's private use.
I've never tried it — if it is a beautiful green chypre, I must!
I am more hopeful about the TG, it sounds like they're not trying to do a mainstream scent, and these days, I'm happy with any luxe scent from a mainstream line that doesn't come in a set of 10+ perfumes all released at once
Mustang Jeans already released Mustang fragrance, so
how is it that Estee Lauder is now duplicating that
name in the marketplace without infringing on their
trademark?
===================
The innovative jeans and lifestyle supplier MUSTANG
stands for natural laxity, authenticity, aesthetic,
confidence in one’s own style and thrilling sex
appeal. To precisely underscore this brand’s genuine
attitude towards life, MÄURER + WIRTZ has developed
passionate male and female fragrances. MUSTANG
FRAGRANCES are for men and women who love to give the
impression of laxity. Two urban jeans fragrances -
MUSTANG WOMAN and MUSTANG MAN – for individualists
living out their independence in an urban jeans look.
================
The Mustang brand of jeans has issued a twin set of
fragrances for her and for him. “I just wear Mustang”
is the catchy slogan for the ad.
Mustang Woman, a fruity floral perfume, has head notes
of pear, grapefruit, rhubarb, and red berries. Heart
notes are rose, sweet pea, and ylang ylang. Base notes
are sandalwood, cedarwood, moss, and musk.
Mustang Man, a fresh and aromatic fragrance, includes
top notes of cardamom, bay leaf, bergamot, and
lavender. Heart notes are comprised of green notes and
nutmeg. Base notes are cedar, Gaiac wood, musk, and
amber.
Both fragrances will launch from mid-September 2006.
As I've said before, I know nothing about trademark issues, but these naming issues rarely seem to end up being a problem. Also not sure that the Mustang jeans scents are sold in the US.
Pretty hard to believe Estee Lauder can release this fragrance with Mustang Jeans already in the market. Compare bottles at the link below. To argue a consumer would NOT be confused if they saw both of these bottles side by side is pretty ridiculous, even if one is released in the mass market and the other in department stores. that mustang horse is pretty much the same to my eyes.
http://www.mustang-fragrances.com