Comments on: DKNY Be Delicious Picnic in the Park, Bath & Body Works Sparkling Peach, Yu by Mane ~ new fragrances http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/ a blog about perfume Fri, 10 Feb 2012 20:40:17 +0000 hourly 1 By: Anonymous http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23141 Anonymous Sat, 21 Apr 2007 01:02:00 +0000 http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23141 Launching a new scent is both risky and very expensive. It isn't the "laboratory time" that is the problem, but the struggle to get consumers. The impetus to stick with flankers -- which have a built in customer base and don't require massive advertising -- is easy to understand, but it is so out of control that I think the industry as a whole is shooting itself in the foot. There is just too much product, and the pace of new releases has become relentless. But if 800 new scents are coming this year, I'd just as soon have a huge proportion of them be flankers, because that means I don't have to smell them :-) Launching a new scent is both risky and very expensive. It isn't the “laboratory time” that is the problem, but the struggle to get consumers. The impetus to stick with flankers — which have a built in customer base and don't require massive advertising — is easy to understand, but it is so out of control that I think the industry as a whole is shooting itself in the foot. There is just too much product, and the pace of new releases has become relentless.

But if 800 new scents are coming this year, I'd just as soon have a huge proportion of them be flankers, because that means I don't have to smell them :-)

]]> By: Anonymous http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23140 Anonymous Fri, 20 Apr 2007 19:40:00 +0000 http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23140 Too true! If they want "lighter" they may as well just bottle air. I just don't get it - is marketing a brand new scent actually that risky? Is it necessary that we just keep creating limited editions and eau fraiches, and variations on a theme? Do studies show they sell better than if they released an entirely new and different scent? It just seems like laboratory time wasted in my opinion. If you're going to go into the lab in the first place to create what is essentially a new fragrance - even if it is a variation on an existing fragrance - you may as well just go the whole enchilada and give us something completely new. Theres nothing wrong with having a line of 45 scents instead of having 5 scents that each have 5 or 6 variations (by the time all is said and done). I'd rather have a greater variety than waste my time trying "Chance Fresh" or "L'Instant Noel" or whatever the hell its called. And they're ALL guilty of it. From Chanel and Guerlain right down to Calvin Klein. I'm so sick of it. Marina had a post not too long ago where she simulated a board meeting at Dior Fragrances. And she hit the nail on the head. Too true! If they want “lighter” they may as well just bottle air.

I just don't get it – is marketing a brand new scent actually that risky? Is it necessary that we just keep creating limited editions and eau fraiches, and variations on a theme? Do studies show they sell better than if they released an entirely new and different scent?

It just seems like laboratory time wasted in my opinion. If you're going to go into the lab in the first place to create what is essentially a new fragrance – even if it is a variation on an existing fragrance – you may as well just go the whole enchilada and give us something completely new. Theres nothing wrong with having a line of 45 scents instead of having 5 scents that each have 5 or 6 variations (by the time all is said and done). I'd rather have a greater variety than waste my time trying “Chance Fresh” or “L'Instant Noel” or whatever the hell its called. And they're ALL guilty of it. From Chanel and Guerlain right down to Calvin Klein.

I'm so sick of it.

Marina had a post not too long ago where she simulated a board meeting at Dior Fragrances. And she hit the nail on the head.

]]> By: Anonymous http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23139 Anonymous Fri, 20 Apr 2007 17:13:00 +0000 http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23139 You are thinking of Clive Christian, no doubt -- he has several limited edition perfumes with gemstones & whatnot. And LOL -- true enough on the Be Delicious :-) You are thinking of Clive Christian, no doubt — he has several limited edition perfumes with gemstones & whatnot. And LOL — true enough on the Be Delicious :-)

]]> By: Anonymous http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23137 Anonymous Fri, 20 Apr 2007 17:12:00 +0000 http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23137 So, sounds like it is way cleaner than I like. Just as well, not going to smell it, much less buy it :-) I didn't think the bottle was ugly, but nor was it as fabulous as I'd expect for the price. You have a great weekend too! So, sounds like it is way cleaner than I like. Just as well, not going to smell it, much less buy it :-)

I didn't think the bottle was ugly, but nor was it as fabulous as I'd expect for the price.

You have a great weekend too!

]]> By: Anonymous http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23138 Anonymous Fri, 20 Apr 2007 16:49:00 +0000 http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23138 I had to titter at the description of 'Picnic In The Park', a lighter and playful version of the original. I know it might be rude to say but don't they realise that the original didn't smell like Coco Chanel? I don't see how it could be lighter and more playful! Secondly $5,000 for a bottle of perfume is crazy! Even if they did use 'Jungle Essence'. It makes me think of Indiana Jones running round bagging flowers. I must just say that I remember hearing a few years ago of a British man who had marketed a perfume for around about £40,000(!!!). It came in a white gold bottle and had diamonds on the lid, but I don't remember the name. I had to titter at the description of 'Picnic In The Park', a lighter and playful version of the original. I know it might be rude to say but don't they realise that the original didn't smell like Coco Chanel? I don't see how it could be lighter and more playful! Secondly $5,000 for a bottle of perfume is crazy! Even if they did use 'Jungle Essence'. It makes me think of Indiana Jones running round bagging flowers. I must just say that I remember hearing a few years ago of a British man who had marketed a perfume for around about £40,000(!!!). It came in a white gold bottle and had diamonds on the lid, but I don't remember the name.

]]> By: Anonymous http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23136 Anonymous Fri, 20 Apr 2007 16:46:00 +0000 http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23136 yes, Yu smells like dryer sheets to me. And not even necessarily Bounty dryer sheets - but ordinary Target brand generic dryer sheets. And everyone raves about the bottle for Yu - but I thought it was ugly. But then again, what do I know? Have a great weekend, R. yes, Yu smells like dryer sheets to me. And not even necessarily Bounty dryer sheets – but ordinary Target brand generic dryer sheets.

And everyone raves about the bottle for Yu – but I thought it was ugly. But then again, what do I know?

Have a great weekend, R.

]]> By: Anonymous http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23135 Anonymous Fri, 20 Apr 2007 15:55:00 +0000 http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23135 LOL -- just as well, you can go buy 250 bottles of the BBW and still save money! LOL — just as well, you can go buy 250 bottles of the BBW and still save money!

]]> By: Anonymous http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23134 Anonymous Fri, 20 Apr 2007 15:40:00 +0000 http://www.nstperfume.com/2007/04/20/dkny-be-delicious-picnic-in-the-park-bath-body-works-sparkling-peach-yu-by-mane-new-fragrances/#comment-23134 You know, about that Yu...we smelled it at Sniffapalooza a few weeks ago... and to me, it smelled like a clean bathroom. $5,000? No way. I'm more interested in the BBW Peach... You know, about that Yu…we smelled it at Sniffapalooza a few weeks ago…

and to me, it smelled like a clean bathroom.

$5,000? No way.

I'm more interested in the BBW Peach…

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