As previously reported, Sarah Jessica Parker will launch Covet, her second fragrance, in July. The actress described it as a “more aggressive” fragrance than the “well-behaved” Lovely (which I should think would be evident from the advertising: compare this to the Lovely ad), and the tag line on the print ad (shown) is “I had to have it”.
Covet, created with fragrance consultant Ann Gottlieb and Firmenich’s Frank Volkl, has top notes of wet greens, geranium leaves, Sicilian lemon, lavender and chocolate; a heart of honeysuckle, magnolia and muget, and a drydown of musk, vetiver, bois de cashmere, teakwood and amber.
Sarah Jessica Parker Covet will be available in 50 and 100 ml Eau de Toilette and in matching body products. (via Women’s Wear Daily) Update: Sarah Jessica Parker Covet is an Eau de Parfum.
Update: a closeup shot of the bottle for Sarah Jessica Parker Covet, and some details on the advertising, via Harper’s Bazaar:
Parker has just wrapped up filming the television commercial for her second scent Covet at the Place Vendome in Paris. Shot by Jean-Paul Goude, the ad shows the actress channelling Carrie Bradshaw. Clad in a Christian Lacroix gown, Parker smashes a shop window with her stiletto to get at her fragrance. Crime doesn’t pay though: she’s quickly arrested and thrown into jail, sans the scent.
Update: see a review of Covet by Sarah Jessica Parker.
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The notes seems interesting.
I can't decide — not sure the combo of honeysuckle, chocolate and lavender is appealing to me.
LOL, lavender again! You jinxed it, R
Ha — you could hardly have a “fougere on estrogen” without lavender, I suppose. But I do think they could have left out the chocolate!
True about lavender being the essential part of a fougere. Hopefully the chocolate is just a (dry) whisper, but then maybe the chocolate stands for “estrogen”? We'll see…
LOL — if they really want to sell bottles, they should just list estrogen as a note
Yaaaaaaawwwwwwn
Perhaps Ms. Parker and Coty should have checked the Trademark Office database before releasing this perfume, because the word Covet has already been registered for use as a perfume by Trio Selection, Inc.
Word Mark COVET
Goods and Services IC 003. US 001 004 006 050 051 052. G & S: PERFUMERY, NAMELY, PERFUME OILS, PERFUMES, AND ESSENTIAL OILS FOR PERSONAL USE; HAIR CARE PRODUCTS, NAMELY, SHAMPOO, CONDITIONER, STYLING MOUSSE, STYLING GEL, HAIR CONDITIONING TREATMENTS AND HAIR SPRAY; CLEANING PRODUCTS, NAMELY PERSONAL CLEANING AND HYGIENE PRODUCTS, NAMELY SOAP, BUBBLE BATH, SKIN MOISTURIZING CREAM, BATH OIL, BATH BEADS AND PEARLS, NON-MEDICATED BATH SALTS; COSMETICS
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78956016
Filing Date August 20, 2006
Current Filing Basis 44E
Original Filing Basis 44D
Published for Opposition April 17, 2007
Owner (APPLICANT) Trio Selection Inc. CORPORATION CANADA 353 Chaband Quest Montreal, Quebec CANADA H2N2G1
Attorney of Record Jeffrey M. Furr
Prior Registrations 3179237
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
You know, the same sort of issue came up after one of the online sites found out that Sean John had been denied a trademark for Unforgivable because it was too close to an existing scent called Unforgiven, but it turned out the companies had already made a deal. So, wouldn't be too sure it is a problem.
LOL — but poor SJP is behind bars! To amuse you!
What's interesting is the behind the scenes horse trading that goes on in order to secure a trademark these days. In Sarah Jessica Parker's case, the trademark database at the moment shows no initial filing for the right to use Sarah Jessica Parker Covet.
In both cases, the question is: how much did they PAY to acquire the rights. In the case of Unforgivable, the company that owned Unforgiven had actually licensed use of the name to a second party, Red Pearl, for exclusive use in the United States. So Sean John had to not only negotiate with Sacre Bleu, but also with Red Pearl.
Here's the assignment agreement, minus the dollar amount paid for use of the mark Unforgiven.
ASSIGNMENT
WHEREAS, SPPC Paris Bleu, SAS, a corporation organized and existing under the laws of France with its principal place of business at 11, rue Marguerite, 75017 Paris, France (“Assignor”), is the owner of U.S. Trademark Application Serial No. 781641212 for UNFORGIVABLE for ''perfumery” in International Class 3 (the “Application”); and
WHEREAS, Christian Casey, LLC, a New York limited liability company with its principal place of business at 1710 Broadway, New York, New York 10019 (“Assignee”), wishes to acquire all right, title and interest in and to the Application including the goodwill symbolized by the mark identified in the Application.
NOW, THEREFORE, for good and valuable consideration, receipt of which is hereby acknowledged, Assignor hereby sells, assigns and transfers to Assignee, its successors and assigns, absolutely and forever, its entire right, title and interest, whether statutary or at common law, throughout the world, in and to the UNFORGIVABLE mark and the Application, together with the goodwill of the business symbolized by the UNFORGIVABLE mark, all causes of action for previously occurring infringements of the rights being assigned and the right to receive and retain the proceeds relating to those infringements, and all of Assignor's other rights and interests in the UNFORGIVABLE mark and the Application.
Whatever they paid for Unforgivable, I'm sure they've already made it back, LOL…
Hey Robin,
first time I write a comment after reading and loving your blog for a long time.
I love the Covet ad… and I can't wait to smell it….;-)
I adore Lovely… one of the sexiest smell… at least for me… perfect for a night out clubbing… so I don't really thing it is that well behaved fragrance….
Welcome and thanks!
I think what SJP might have meant is just that Lovely is fairly soft and quiet, and I'm assuming from the “fougere on steroids” comment that this one is going to have considerably more sillage (?) Who knows — we'll all have to wait to smell it!
I am looking forward to seeing the TV ads for this one, although I think they don't start until September.
ok then… we just have to wait… ;-(
i just hope it will be interesting like its predecessor….
a little scared of that “chocolate” note though…. too many gourmands nowadays… and very few of them I'd wear…
G x
Not sure I like the sound of the chocolate either — I do like a chocolate note once in awhile, but not sure about the mix here
“Wet greens”, muguet and vetiver is an aggressive combo…I wonder if the lavender will lighten up the chocolate and the magnolia will smooth things out. This reads as a quirky blend–I can't get my nostril-archive around it ;D.
I can't really image what it will smell like either, or at least, what does come to mind isn't appealing.
That photo of SJP is absolutely adorable! I look forward to finding a tester of this new fragrance. Lovely was the only musk-based scent I've ever been able to wear, and I still love its softness. Thanks for the photo and the info!
Let's not forget that Coty has a reputation for putting their mark before someone else's mark. Remember Glow vs. Glow by JLo? That case was settled out of court before going to jury trial.
From Inc. Magazine:
It doesn't take a genius, however, to figure out that a large sum of money changed hands. “Before, I'd been trying to protect the name and keep them from using it. When I realized I'd have to change it even if I won the case, I began to focus on receiving a fair and reasonable value for the brand I'd created.” And did she get it? “I'm very happy with the way things worked out,” she says, choosing her words carefully. “I think both parties are.” A spokesman for Jennifer Lopez and Sweetface said they had no comment.
http://www.inc.com/magazine/20031201/update.html
It is a cute ad, and the TV ads sound great
I too have to say, I'm not so sure about the combo of lavender and chocolate… Perhaps the chocolate may smell more like cacao than the sweet chocolate that I'm thinking of.
We will have to count on SJP's good taste
I enjoyed Lovely but always felt it was a bit intense for the fragrance free folk all around me. I'm excited to try Covet and if I don't like the scent, the bottle's wonderful.
I pass on the trademark discussion. I can't bear talking about law on a day out of the office.
Sounds like this one will be more intense, not less, if the descriptions are at all accurate.